RACHEL E. FAULK abiazm@r.postjobfree.com
*** ******** ***** ******, *********, Georgia 31525
QUALIFICATIONS
Innovative, confident professional with a proven history of increasing
market presence and profitability. Results oriented, enthusiastic and a
strong ability to develop and implement strategic plans for the B2B and
B2C marketplaces. Expertise developing successful, dynamic campaigns
integrating multiple platforms to reach desired audience. Communications
and Public Relations degree and over 5 years experience in both the non-
profit and real estate sectors. Recognized leadership and relationship-
building skills.
PROFESSIONAL EXPERIENCE
Real Estate Professional
HODNETT COOPER REAL ESTATE INC, Brunswick, Georgia 2010 - Present
. Develops marketing strategies tailored to increase home sales and
clientele in a struggling market. Utilizes multiple platforms,
including radio, newspaper, internet, and social networking, to
maximize reach.
. Partners with potential clientele to locate properties ideally suited
to their specific criteria.
. Actively participates in Community Relations Committee to support area
causes and events.
Marketing Coordinator, Real Estate Professional
REGENCY CUSTOM HOMES INC, Brunswick, Georgia 2007 - 2009
. Maximized profitability by recognizing which media outlets and
techniques best met corporate needs while minimizing expenses.
Managed short and long term marketing budget.
. Provided creative direction for marketing materials including graphic
design and website layout.
. Increased brand recognition locally. Secured event sponsors by
nurturing partnerships with area businesses, including board of
realtors, lending institutions, appliance, and home improvement firms.
. Facilitated the sale of approximately half of available products and
rental of several other units.
Special Projects:
. Homeowner's Education Dinner: Increased customer base by organizing
and promoting dinner teaching the basics and benefits of home
ownership to renters and potential first time buyers.
. Tour of Homes Cocktail Hour: Executed highly successful, well
attended open house. Event included 5 units, each with a chef
preparing and serving diversely themed cuisine to prospective
customers.
Marketing/ Fund Development Director
YWCA OF BRUNSWICK, Brunswick, Georgia 2005 - 2007
. Enhanced non-profit institution's ability to serve and support the
community by increasing corporate presence and recognition.
Coordinated special events, managed website, promoted fund raising
campaigns, and oversaw print and radio advertising.
. Partnered with Board of Directors to analyze relevant statistics and
implement marketing strategies.
. Reviewed marketing expenses and identified opportunities to improve
results and minimize expenses.
. Designed marketing literature including brochures, fliers, event
invitations, and other related materials.
Special Projects:
. Tribute to Women Leaders: Oversaw event promotions including mailings
and print and radio advertisements. Organized and coordinated
volunteers to ensure accurate deliver of mass mailings. Developed
packages customized to each potential sponsor to demonstrate the
benefits of partnership.
. Dancing With the Stars: Served as key member of planning committee for
extremely successful event. Led promotional activities including the
graphic design of logo, tickets, program book, and related materials.
EDUCATION
Bachelor of Science- Communications & Public Relations
UNIVERSITY OF NORTH FLORIDA, Jacksonville, Florida 2002
. Minor in Psychology