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Real Estate Marketing

Location:
Brunswick, GA, 31525
Posted:
November 03, 2010

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Resume:

912-***-****

RACHEL E. FAULK abiazm@r.postjobfree.com

*** ******** ***** ******, *********, Georgia 31525

QUALIFICATIONS

Innovative, confident professional with a proven history of increasing

market presence and profitability. Results oriented, enthusiastic and a

strong ability to develop and implement strategic plans for the B2B and

B2C marketplaces. Expertise developing successful, dynamic campaigns

integrating multiple platforms to reach desired audience. Communications

and Public Relations degree and over 5 years experience in both the non-

profit and real estate sectors. Recognized leadership and relationship-

building skills.

PROFESSIONAL EXPERIENCE

Real Estate Professional

HODNETT COOPER REAL ESTATE INC, Brunswick, Georgia 2010 - Present

. Develops marketing strategies tailored to increase home sales and

clientele in a struggling market. Utilizes multiple platforms,

including radio, newspaper, internet, and social networking, to

maximize reach.

. Partners with potential clientele to locate properties ideally suited

to their specific criteria.

. Actively participates in Community Relations Committee to support area

causes and events.

Marketing Coordinator, Real Estate Professional

REGENCY CUSTOM HOMES INC, Brunswick, Georgia 2007 - 2009

. Maximized profitability by recognizing which media outlets and

techniques best met corporate needs while minimizing expenses.

Managed short and long term marketing budget.

. Provided creative direction for marketing materials including graphic

design and website layout.

. Increased brand recognition locally. Secured event sponsors by

nurturing partnerships with area businesses, including board of

realtors, lending institutions, appliance, and home improvement firms.

. Facilitated the sale of approximately half of available products and

rental of several other units.

Special Projects:

. Homeowner's Education Dinner: Increased customer base by organizing

and promoting dinner teaching the basics and benefits of home

ownership to renters and potential first time buyers.

. Tour of Homes Cocktail Hour: Executed highly successful, well

attended open house. Event included 5 units, each with a chef

preparing and serving diversely themed cuisine to prospective

customers.

Marketing/ Fund Development Director

YWCA OF BRUNSWICK, Brunswick, Georgia 2005 - 2007

. Enhanced non-profit institution's ability to serve and support the

community by increasing corporate presence and recognition.

Coordinated special events, managed website, promoted fund raising

campaigns, and oversaw print and radio advertising.

. Partnered with Board of Directors to analyze relevant statistics and

implement marketing strategies.

. Reviewed marketing expenses and identified opportunities to improve

results and minimize expenses.

. Designed marketing literature including brochures, fliers, event

invitations, and other related materials.

Special Projects:

. Tribute to Women Leaders: Oversaw event promotions including mailings

and print and radio advertisements. Organized and coordinated

volunteers to ensure accurate deliver of mass mailings. Developed

packages customized to each potential sponsor to demonstrate the

benefits of partnership.

. Dancing With the Stars: Served as key member of planning committee for

extremely successful event. Led promotional activities including the

graphic design of logo, tickets, program book, and related materials.

EDUCATION

Bachelor of Science- Communications & Public Relations

UNIVERSITY OF NORTH FLORIDA, Jacksonville, Florida 2002

. Minor in Psychology



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