Marketing Sales

Location:

Posted:

November 03, 2010

Daniella Alves

E-mail: abiavc@r.postjobfree.com

EXPERIENCE:

Chase Media Group Yorktown Heights, NY

Marketing Coordinator Mar. 2008-Present

. Implement marketing initiatives for the branding of the company and its

products/services

. Research market trends and business leads in order to remain competitive

in the marketplace

. Establish marketing materials and campaigns for seven business units to

increase sales and profit

. Provide ad copy and creative ideas for print, online and digital

products/services to increase brand awareness

. Created first interactive online contest for the company which increased

traffic to our PennySaver website

Active International Pearl River, NY

Senior Assistant Media Buyer Dec. 2006-Mar. 2008

. Negotiated rates with radio/print representatives in order to increase

department profit

. Created post and pre buy analyses to present to clients

. Input buy shells and insertion orders for all print campaigns

Sony BMG Music Entertainment New York, NY

Marketing and Promotion Intern, Columbia Records Feb. 2006-May 2006

. Created press kits for various artists and performed mass mailings

. Created weekly tracking reports from soundscans

. Answered phone calls, ran errands, and assisted with the office

organization

EDUCATION:

Pace University, Lubin School of Business New York, NY

Bachelor of Business Administration September 2006

Major: Marketing ? Concentration: Advertising and Promotion

GPA: 3.17

COMPUTER KNOWLEDGE:

MS Word, MS Excel, MS PowerPoint, MS Outlook, Internet, HTML, Windows

XP/2000/98/95, Choices III, Adobe Illustrator CS3, Adobe InDesign CS3,

Strata, Quark, MRI, Saleslogix

REFERENCES: Available upon request