Patrick J. Leary
**** **** *****, **********, ** 33762
813-***-**** ~ abiav1@r.postjobfree.com
Public Relations/Marketing Executive
Confident, insightful, results-driven public relations and marketing
professional with nearly 20 years of experience developing markets and
customizing solutions to meet market requirements.
. Entrepreneurial, visionary thinker, identifying problems where others may
not see them and providing innovative solutions far exceeding anyone's
ideas or expectations.
. Respected within industry as a leader and compelling, influential
speaker.
. Possesses impressive C-level contact network cultivated through years of
relationship building efforts and reputation as go-to source for market
insight.
. Able to produce top-producing teams by identifying/recruiting talent and
taking time to mentor staff to excellence.
. Invented non-existent market through far outside-the-box thinking and
advocacy, subsequently introducing market to senior FCC staff as
necessary to benefit public, thus ensuring national spectrum allocation
and industry expansion.
. Helped industry professionalize, introducing best practices and standards
that prompted decision makers to customize solutions in relation to
distinct market requirements.
. Fully grasps differences in types of customers, even those within the
same geographical locations and industries.
Areas of Expertise
Online Content Management ~ Demand Generation ~ Strategic Leadership ~
Business Development ~ Presentations
Market Strategy, Sales, & Channel Planning ~ Customer Behavior ~
Trends/Resulting Product Differentiation
Competitive Analysis ~ Uncovering & Leveraging Hidden Assets ~ Key Account
Penetration/Development
Marketing Communications & Public Relations ~ Regulatory Engagement ~
Market Advocacy
Professional Experience
Aperto Networks, Inc., San Jose, CA (Worked remotely from Tampa, FL)
2008 - 2010
Wireless equipment manufacturer.
Director, North American Sales: Directed penetration into major markets
managed by influential, key players in vertical markets, including the oil
and gas and smart grid industries. Assumed strategic market consulting
position initially, transferring to major accounts with focus on vertical
markets.
. Generated multi-million-dollar "smart grid" project win, by cultivating
dormant account and deepening the relationship to include key decision
makers who previously had no exposure to the company.
Alvarion, Inc. (originally BreezeCOM, Inc.), Mountain View, CA 1999 -
2008
Wireless equipment manufacturer. Company is global market share leader in
proprietary pre-WiMAX BWA market (26% share) and the standardized WiMAX
(56% share) market.
Assistant Vice President, Marketing (2004 - 2008): Led advancement into
wireless ISP (WISP) market, resulting in 50% of subsidiary's revenue, by
directing demand generation, marketing and communications strategies, and
creative/product development. Managed and mentored professional team that
increased leads by more than five fold.
. Achieved highest GM in the company for unit, averaging more than 51% by
focusing on the segments of the market.
. Earned "Most Significant Contribution to the WISP Industry," award in May
2008 from WISPA due to efforts to win new critical spectrum for the
industry.
. Attained several industry firsts for FCC approval and acceptance
regarding federal broadband funding by successful navigation of the
federal bureaucracy and cultivating relationships at key levels in the
respective departments.
. Obtained 48% GM (56% direct margin) and exceeded initial sales targets by
45% (43% new business) by creating "touchless" small customer strategy
and implementing it within just four months; company mainstreamed program
with anticipated $3M annual revenue.
. Generated more than $15 million in additional revenue by directing new
product concept, eventually replicated by key competitors, resulting in
market generating more than $100 million in global revenue.
Patrick J. Leary ~ abiav1@r.postjobfree.com ~ Page 2
Chief Evangelist (2001 - 2004): Penetrated U.S. regulatory community and
advocated for new spectrum. Directed business development for national
associations and their new target markets. Oversaw and implemented
marketing communications strategies. Assumed spokesperson role for trade
events, interactions with media, economics summits, and academic
activities. Participated in more than 50 conferences and events (e.g.
Stanford Law School, Haas School of Business, CTIA, WCA, ISPCON, Supercomm,
Networld+Interop, etc.).
. Generated $75M in annual equipment sales by penetrating FCC at senior
level to implement Commission's market education, thus acquiring part of
new spectrum (3.65-3.7 GHz) allocation.
. Received only invitation of all industry vendor representatives to sit on
FCC Spectrum Policy Task Force panel for evolution of unlicensed bands
due to recognized expertise and commitment to grow the whole market.
. Earned "WISP Advocate of the Year" award in 2003 from Part 15.org, a key
WISP industry trade group based on ground-breaking work with the FCC.
. Acquired #1 market position by leading company into untappen, but
profitable rural telco and utility markets; competitors subsequently
adopted same strategy due to its success.
Regional Sales Manager, Southeast U.S. (1999 - 2001): Hired on as first
direct salesperson, developing core team of more than 15 VARs though close,
in-person interaction, relentless education and always available closing
assistance.
. Launched new wireless Internet delivery business for more than 25 new
customer ISPs, directing business plan and network design through to
implementation by showing them the service fit within their core
missions.
. Generated $4M in additional annual revenue by cultivating regional sales
that had become nearly extinct due to lack of attention.
iQuest Solutions, Inc., Norcross, GA, Wireless Business Development Manager
1999
NETCOM International, Inc., Kennesaw, GA 1996 - 1999
Executive Sales (1996 - 1998)
Account Manager - Atlanta (1993 - 1996)
Additional Professional Experience
Senior Foreman, Fiber Optics - Atlanta (1991 - 1993)
Project Manager, Fiber Optics - Los Angeles (1990 - 1991)
Project Foreman, Fiber Optics - Los Angeles (1988 - 1990)
Education/Military Experience
West Los Angeles College, Los Angeles, CA, Associates Degree in Liberal
Arts, Summa cum laude
U.S. Army Signal Corps, Top Secret Clearance with Nuclear Surety
supplemental clearance, Honorable Discharge