DAVID SCOFIELD

** ******** ***** - ******* ******, California - 949-302-

**** - abiagu@r.postjobfree.com

MARKETING COMMUNICATIONS PROFESSIONAL

Strategic Marketing Communications Leadership

Advertising l Public Relations l Web Management l Online Marketing

Social Media l Collateral l Tradeshows & Events

OVERVIEW

Creative, strategic leader with demonstrated success orchestrating high-

impact communications programs that build awareness, generate leads, create

growth opportunities, and support company objectives. Expertise in

branding, marketing, corporate messaging, public relations, direct mail,

online media strategy, search engine optimization, social media,

collateral, and event planning.

EDUCATION

Rutgers University Graduate School of Management

Masters of Business Administration

Hamilton College, Clinton, New York

Bachelor of Arts

EXPERIENCE

TOSHIBA AMERICA BUSINESS SOLUTIONS, INC.

Manufacturer of printers, copiers, scanners and software solutions for US

and Latin America markets.

Director, Marketing Communications

2001 - present

Directed global communications and branding for this rapidly growing

Toshiba business unit. Built and led marketing communications team of

eight. Directed outside advertising, PR, web design, collateral, yellow

pages, and incentive agencies. Responsibilities included national

advertising, public relations, direct mail, web management, SEO, online

marketing, social media, collateral creation, and event planning.

Significant highlights:

. Directed launch of award-winning "Don't Copy...Lead" advertising

campaign via TV, print, and online, successfully increasing Toshiba's

brand awareness in the MFP marketspace.

. Created company's award-winning public website featuring over 300,000

monthly visits.

. Redesigned company's Intranet site to feature blogs, vlogs, and wikis.

. Directed successful public relations campaign generating extensive

coverage in major national publications, including USA Today.

. Created effective direct mail campaign increasing sales 25% for key

market program.

. Designed comprehensive email marketing program resulting in sizable

account wins.

. Led Six Sigma project saving company over $500,000 in collateral

production expense.

. Directed planning and production for company's annual 1000-attendee

channel meeting.

. Led successful searches for national advertising agency and public

relations firm.

AT&T SOLUTIONS

Division of AT&T providing customer care consulting and solutions for

global corporations.

Executive Director of Corporate and Marketing Communications

1996-2001

Directed global communications for this growing AT&T business unit. Led

internal marketing communications team of six while directing outside

advertising, PR, web, and collateral agencies. Responsibilities included

national advertising, public relations, web management, collateral,

tradeshows, and direct mail. Significant highlights:

. Designed breakthrough ad campaign to relaunch company via major

business and trade publications.

. Created impactful public relations campaign resulting in extensive

national press coverage, including The Wall Street Journal.

. Conceived and implemented annual AT&T Solutions Customer Care Forum

for clients and prospects.

. Created and launched division's first website.

. Implemented targeted direct mail campaign generating key account wins.

. Transformed company's VIP tour environment into highly memorable multi-

media experience.

MINOLTA CORPORATION

Manufacturer of digital cameras, imaging devices, printers, scanners, and

copiers.

Director of Communications

1990-1996

Promoted to Director of Communications supporting all Minolta product

divisions. Led internal marketing communications team of ten. Directed

outside advertising, PR, web, and collateral agencies. Responsibilities

included national advertising, public relations, direct mail and web

management. Significant highlights:

. Led communications initiative for successful launch of Minolta's

digital cameras.

. Led development of award-winning copier ad campaign.

. Supervised creation of "Club Minolta", a relationship marketing

program creating customer database in excess of 2 million members.

. Created company's first US website.

. Reorganized marketing communications department to provide company-

wide support.

BOZELL ADVERTISING-NEW YORK

Major full-service advertising agency

Account Supervisor

1987-

1990

. Directed advertising account activity for Minolta Corporation, Lee

Jeans, and Kraft Foods.

. Led agency support groups in creative development and execution, media

planning, marketing research, and budget control.

. Supervised advertising launch of Kraft Light 'n Lively product line.

. Directed launch of memorable "Only From the Mind of Minolta" campaign.

. Hired by client (Minolta) in 1990.

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