Design Real Estate

Loretta Boyer McClellan

***** ********** **** *** *****, CA 95033

408-***-**** v 408-***-**** f *******@*****************.***

Crawford Communications

Cupertino, CA

Attn: Director of Recruitment

Re.: Senior Internal/External Communications Manager Position

November 3, 2010

Dear Director of Recruitment,

Effective leadership, dynamic communications and proactive project

management, to build comprehensive organization and successful

promotion are driving principles of my career. I wish to apply for

the position of Senior Internal/External Communications Manager and

include my r sum to follow for your consideration. As a solutions-

driven marketing and communications leader with 16 years of

experience in communications/PR, marketing, negotiation, strategies

and management, my earnest objective is to add creative and focused

value to your organization with professionalism and precision.

Currently as Director of Communications for Arcadia Health Care - San

Francisco Group of Offices, I built and direct both internal and

external corporate communications, creative, marketing and branding

efforts for all 7 Northern California offices and divisions in this

100% telecommute position. I was hired by and report directly to the

Owner/C.E.O. for this key endeavor in strategic company growth. In

this hands-on position, a primary achievement has been effectively

positioning Arcadia in the media; the complete redesign of all marcom

media, including collateral, web components, architect and author of

the company monthly publication; trade show/event redesign and

coordination and promotional marketing and communications. These

efforts, partnered with effective presentation skills - both in

design and public speaking, event planning, crisis management,

ongoing media relations, negotiations and web strategy have proven

successful in propelling Arcadia in the home health care marketplace

and achieving industry recognition in the healthcare industry.

Previous to my current position at Arcadia Health Care I served as

Director of Marketing-Corporate for Alain Pinel Realtors in Saratoga,

CA. I was hired by and reported directly to the C.O.O. to direct all

communications, marketing, media relations/PR and advertising

strategies, including event and conference coordination and managing

the advertising and design department and vendor relations. I served

as the media representative and was instrumental in advancing

corporate media technologies and innovations, including the intranet,

emerging property-specific websites and transition to a new web

platform. In addition to completing a significant recruiting

campaign, collateral redesign and web technology advancements, my

role involved frequent public speaking, team-building and

presentation opportunities. Through interdependent management

efforts, I successfully optimized the department production through

cross-departmental team member assignments, achieving noteworthy

budget cost savings.

I excel where multitasking is the normal course. Successful project

and team management, ongoing communication and ease in interaction

with clients, peers, vendor relations and senior executives are

additional strengths that I would bring to your company. Solid

attention to detail, genuine spirit and dedication to client care are

integral aspects of my work ethic that I would appreciate the

opportunity to demonstrate on a daily basis.

I would appreciate the opportunity to speak with you further about my

qualifications and interest in this position at your convenience.

Thank you for your consideration.

Best Regards,

Loretta Boyer McClellan

Loretta Boyer McClellan

21975 Stagecoach Road Los Gatos, CA 95033

408-***-**** v 408-***-**** f *******@*****************.***

dynamic communications & media resource

objective

To strengthen and support a forward-thinking media environment by

applying premier communications, marketing, media and project

management expertise; to lead high-impact strategies that extol a

superior caliber of professional precision.

summary

Creative, solutions-driven communications/PR, marketing and design

professional with a proven history of dynamic direction and successful

technology strategies; career demonstration of exceptional skills in

communications, marketing, PR, graphic design, advertising, brand and

management in corporate, agency and civic arenas.

experience

Director of Communications Arcadia Health Care San Francisco, CA

2007-Present

Hired by and reports directly to the Owner/CEO; built and directs

creative and comprehensive marcom efforts company-wide for 7

offices/divisions throughout the Bay Area and Central Valley,

specifically in internal/external communications, marketing, public

relations and graphic design - including advertising design,

photography, web design, collateral design and relational

marketing/promo design.

Writing and editing for speeches, crisis management, collateral,

articles, CEO messages, promotional and web copy, as well as media

releases.

Contracts negotiation for advertising, sponsorships and events;

community, trade show/event planning and coordination, design and

presentations; marcom updates and presentations; update company of

all communications efforts.

Project management and vendor direction; communications liaison with

Michigan central office; and ad account management.

Designer/architect, Managing Editor and primary author of corporate

publication, "The Arcadia Way;" aging-in-place advocacy.

Director of Marketing Alain Pinel Realtors-Corporate Saratoga, CA

2007

Hired by and reported directly to the President/COO for direction of

marketing, communications/PR and advertising, including design and

advertising departments, vendors and strategies. Media representative

and instrumental in advancing corporate media

technologies/innovations.

Creative and comprehensive marcom efforts for internal/external

communications, marketing, public relations and graphic design,

including: advertising design, web design, collateral design and

relational marketing/promotional efforts and design.

Writing and editing for corporate publications, collateral,

promotional and web copy, as well as media releases.

Digital presentation creation and trade show/event planning;

participation in senior executive meetings through marcom updates,

presentations and strategies.

Project management, contract negotiations, management of $4M annual

marcom budget for the largest privately-owned, residential real estate

firm in California with 2007 sales volume of $7.2 billion.

Special Achievements: Architected emerging property-specific websites

and partnered with the IT department for website platform redesign;

completed recruiting marcom campaign.

Creative Director McClellan Creative Fort Worth, TX; Los Gatos,

CA 2006-2007

Communications, graphic design and marketing - including

advertising, photography, illustration, corporate identity/logo, web

design, direct mail design and promotionals; writing and editing for

media releases, promotional and web copy; marketing and design

including virtual tour design, voiceovers and hosting, script

writing, photography, magazine and newspaper ad design; brochure and

interior design. Specialized in real estate-specific marketing

efforts.

Direction of marcom and vendor design teams, including remote-based

teams throughout the U.S.

Engaging digital presentations, trade show design/presentations and

publication work, both literary and in design including marcom, web

and brochure copy, financial reports, and news and feature stories

for regional newspapers.

Sales and contract negotiation, budget, dedicated customer service,

accounts receivable, buying/expediting for consumables.

Commissioned directly by the City Manager of Keller, Texas for their

Old Town Business District marketing and brand campaign.

Commissioned by the CEO of LeCroy Corporation, NY for a key

merger/acquisition presentation.

Commissioned by Parker & Brown Real Estate Team for Alain Pinel

Realtors, Almaden for identity and marcom desig

Marketing Director Davey Real Estate - Kate Davey Team San Jose,

CA 2005-2006

Advertising design and direction of promotional materials and

marketing for Davey Real Estate - The Kate Davey Team, formerly of

Intero Real Estate Services, for their luxury real estate brokerage

firm specializing in the sales and marketing of Silver Creek Valley

Country Club properties - both in design and production, ad and

brand design, relational marketing, website design and updates,

direct mail, reports, writing and editing of all media, video script

writing, editing voiceovers and directing and photography.

Direction of multiple designers and vendors for layout design,

publication design, marketing materials, video production and

printing production; responsible for $25,000 monthly advertising

budget and for quality control of all marketing and media production

and design.

Art direction of printing and advertising designers and vendors for

weekly and monthly publications; received industry accolades from

the San Jose Mercury News and Homes and Land-Silicon Valley for

innovative real estate ad design.

Created new corporate identity design and brand campaign, including

collateral materials, advertising design and magazine layouts.

Creative Director Maine Inspirations Machias, ME 2003-2005

Graphic design, marketing and communications, advertising,

photography, illustration, corporate identity/logo, web design,

direct mail design and promotionals; writing and editing for press

releases, promotional and web copy; virtual tour design and hosting,

script writing, photography, magazine and newspaper ad design;

brochure and interior design/staging; directed on-site art gallery.

Engaging digital presentations, trade show design/presentations and

publication work, both literary and in design including marcom, web

and brochure copy.

Sales and contract negotiation, closings, dedicated customer

service, accounts receivable, buying/expediting for consumables.

Commissioned by the Downeast Heritage Museum, a world-class

interpretive center in Maine for their website and promotional

redesign; this resulted in improved sales and influx of patrons and

memberships and state grants.

Commissioned by the Sunrise County Economic Council, a regional,

state organization for rural redevelopment renderings for the

Integrated Village Development Plan for Steuben, Harrington,

Cherryfield and Milbridge Maine.

Commissioned by School Union 102 for a PR and design campaign in

Washington County, Maine - project recognized by Maine Governor

Baldacci in his State of the State Address, January 26, 2005. This

project also boosted increased registrations of new students from

across the county.

Creative Director McClellan Creative San Jose, CA; 1992-1995

Boston, MA 1995-1999 Chicago, IL; 1999-2003

Graphic design, marketing and communications, advertising,

photography, illustration, corporate identity/logo, web design;

writing and editing for press releases, promotional and web copy,

photography, magazine and newspaper ad design, brochure and interior

design/staging.

Engaging digital presentations, trade show design/presentations and

publication work, both literary and in design including marcom, web

and brochure copy.

. tools

Mac and PC cross-platform literate. Expertise in Adobe Creative

Suite/CS3 & 4: Illustrator, Acrobat, In Design, Bridge, Dreamweaver,

Go Live and Photoshop; Microsoft Office: Power Point, Word, Project,

Excel and Outlook; QuarkXPress, Joomla and Visio.

related

Fine art media expertise including: watercolor, graphite and

acrylic, among others; extensive experience as a published

journalist & copy editor for newspapers and publications; Chicago

Manual of Style & AP Style Guide adherence; typing speed: 75 WPM.

Published author in: Active Over 50 Magazine, Spring 2010 Edition:

"When to Downsize?"

Published author in: Ordinary People - Extraordinary Things: A

Collection of Literary Works on Community and Volunteerism,

2005 Maine Commission for Community Service

Marketing through online social networking, including Facebook,

Twitter and LinkedIn accounts

Blogging on topics including ecologically-responsible solutions and

business practices

. education

Brigham Young University-Hawaii, Laie, Hawaii; Bachelor of Art

Major; awarded two art talent-based scholarships

West Valley College, Saratoga, CA; Associate of Art Degree in Art

awarded; Dean's List for Academic Excellence

Washington County Leadership Institute; Theta Class Graduate;

Certificate of Completion awarded

References, writing samples/clips and portfolio available upon

request.[pic]

Contact this candidate