Customer Service Sales

Patrick A. Zachwieja **** Indian Peaks Trail

Marketing Executive Boulder, Colorado 80301

http://www.linkedin.com/in/patrickz abia7l@r.postjobfree.com

achwieja Cell - 720-***-****)

Home - 720-***-****)

Professional Summary

A highly skilled marketing, planning and communications executive with a

documented record of achieving increases in profitability through effective

resource allocation, personnel management and cost reduction. More than

eighteen years in executive leadership positions with full P&L

responsibility, and more than twenty five years of total management

experience. Employed a combination of positive, results-oriented management

techniques to increase company footprint and generate revenue with

practical financial discipline to cut costs. Skilled in developing and

implementing innovative and consistent branding initiatives, strategic

alliances and marketing programs designed to maximize company revenues and

improve marketplace position.

Select Career Achievements

. Led a territory-wide initiative that established locally-oriented,

Community Advisory Boards (CABs), designed to involve company

management with local service and product concerns and kept local

community leaders up to date on company services, programs and market

plans

. Established a dominant, Pacific Northwest-oriented brand that leads

the region in top of mind presence and market share. Spearheaded

company expansion from thirty to sixty cities served; with annual

revenues increasing by more than 300%

. Responsible for both internal and external corporate communications

for a public company with 4000 employees and $600 million in annual

revenue

. Designed and introduced a new pricing model, stimulating new customer

demand and increasing revenues. Coordinated pricing strategy with

comprehensive marketing and sales campaign to raise awareness in the

marketplace

. Led a team that revitalized company's network through analysis of

historical, current and forecast market profitability, reallocating

resources from underperforming markets to those with greater potential

. Responsibility for two independently located customer call centers

supporting passenger reservations and customer service. Set and

maintained call service standards and motivated a call center employee

group of 400 personnel which included managers, supervisors and

reservation's agents

. Former member of the Board of Directors for Washington State Special

Olympics

Areas of Expertise

> Personnel Management: Ability to manage individuals and teams by

employing the principles of coaching, empowerment, mentoring while

applying motivational strategies for maximum employee productivity and

retention. Lead by example, focusing on bottom-line results, integrity

and respect

> Marketing, Branding & Sales Aptitude: Highly adept at creating and

managing revenue-generating marketing programs focused on branding,

regional events, community involvement, media creation, advertising,

licensing and promotional campaigns

> Strategic Assessments and Forecasting: Use sales forecasting and

strategic planning to ensure the sale and profitability of products and

services, analyzing business developments, competitive activity and

monitoring marketplace trends

> Relationship Building: Use of excellent communicative abilities in

building affiliate networks and retaining customer loyalty, building new

business and consistently creating new revenue and market share

opportunities

> Financial Evaluation: Appraise the financial aspects of running a $600

million business via budgets, expenditures, research and development

appropriations, ROI and profit-loss projections

[Patrick A. Zachwieja Resume Page Two]

Professional Experience

Longitudes Group, LLC Boulder, CO 2008-

2010

Market Researcher and Consultant

. Broadened the scope of Longitudes Group to include new market research

and consulting products dealing with travel and air service development

Frontier Airlines Denver, CO 2007-

2008

Vice President, Market Planning

. A key member of the executive team holding overall responsibility for

activities related to network market planning, revenue management, and

the development of the annual business plan including pricing, fleet

planning, economic analysis and yield management

. Interacted with numerous functions including sales, finance, flight

operations, technical operations, customer service, in-flight service,

and system operations control

Horizon Air Seattle, WA 1995-

2007

Vice President, Marketing & Planning

. Responsible for all Marketing, Sales, Communications, Planning and

Passenger Reservation activities. Using a market-oriented strategy,

applied in-depth knowledge of customer demand preferences and market

growth trends to optimize company resources for marketplace needs

. Key strategist in the development and implementation of innovative

marketing programs designed to maximize company revenues and

marketplace position, leading to successful product launches, customer

growth, and profitability growth

. Lead decision maker in formulating pricing strategy and tactics

leading to revenue maximization and stimulation of customer demand

Director of Planning

. Directed network planning and revenue management activities in the

development of Horizon Air's route structure, pricing policies and

yield management systems

. Analyzed and forecast route and market profitability, identifying

opportunities for fleet plan changes and for the addition or deletion

of air service

Director of Flight Control

. Managed flight operations department

. Responsible for coordinating and expediting all regular and irregular

operations, as well as for operational decisions to cancel or reroute

flights based on priorities established by Marketing and Planning

Formal Education

Master of Science in Management

Marylhurst University, Portland, Oregon

Bachelor of Science

California Polytechnic State University, San Luis Obispo

Major: Graphic Communications

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