Project Manager Sales

SUMMARY

Seeking a position as a Production Coordinator in Walt Disney where my

solid years of advertising, production and marketing management experience

and skills can be applied to bring measurable value to my employer while

achieving future career and personal growth.

PROFESSIONAL EXPERIENCE

Triad Mediaworks Company, Glendale, CA 2003 - Oct

2009

Project Manager

. Responsible for gathering and organizing information to plan

campaigns. Account planning includes development of marketing plan,

media, creative strategy and tangent marketing strategies, media

components, publicity and PR, production requirements, creative time

table and over all delivery deadlines.

. Identify and develop contacts for promotional campaigns and industry

programs that meet identified buyer targets such as dealers,

distributors, or consumers.

. Prepare budgets and submit estimates for program costs as part of

campaign plan development.

Works in a proactive manner aimed at providing client's plan with the

greatest amount of value-added communications.

Researches the industry of the client's business.

. Confer with clients to provide marketing or advertising advice.

. Meets and works with various agency staff concerning strategy,

scheduling and timing. Ensures that marketing and communications

strategies are clearly defined and approved by the client and are

clearly understood by creative and production personnel.

. Inspect layouts and advertising copy and edit scripts, audio and video

tapes, and other promotional material for adherence to specifications

and or legal compliance.

Presents and sells communications plans, concepts and media plans to

the client.

Provides clients with budget updates and changes.

Works closely with vendors during period of implementation and

disseminates project changes.

Prepares end-month report and client invoices for payment of the

services provided.

. Read trade journals and professional literature to stay informed on

trends, innovations, and changes that affect media planning.

. Coordinate with the media to disseminate advertising.

. In charge of media buying and issuance of insertion orders.

. Cross checks media affidavit.

. Negotiates with media vendors for package rates and value-added

benefits.

. Acts as producer for production of broadcast materials, supervises

edit sessions when necessary, casts talent.

. Conceptualizes and implements below the line or promotions activities

in support to media advertising or in place of advertising.

. Assisted in the development of lead generation campaigns for loan

modification attorneys, bankruptcy and credit repair.

. Formulate plans to extend business with established accounts and to

transact business as agent for new advertising accounts.

Trivision Communicators, Manila, Philippines 1990 - 2003

General Manager

. Responsible for the company's profitability and viability of

operations in the wake of a weakening business environment by

introducing the concept of diversification from an advertising agency

into an events and public relations company.

. Engaged in a hands-on task of overseeing the functionality of each

agency department namely administrative, creative and accounts

management.

. Ensured client satisfaction by developing and implementing advertising

and or marketing campaigns on a national scale that translated to

increase in sales volume.

. Spearheaded new business development to increase client base.

SEMEXCO MARKETING CORPORATION, Manila Philippines

1986-1990

PRODUCT MANAGER

. Catapulted ZESTO JUICE DRINK (the #1 "Ready to Drink" juice drink in

the Philippines) to its market leadership position in the juice drinks

market by keeping all marketing mixes (product, place, price and

promotions) and strategies in line with the consumers' wants and

needs.

. In-charged with the development of new products, product line

extensions and marketing of parallel lines. Worked closely with the

manufacturing department in terms of product formulation, taste, and

packaging.

. Defined target markets, creating brand positioning, identifying unique

selling propositions, pricing and gross profit computation for each

brand handled to achieve bigger market share.

. Maintained very close working relationship with the sales department.

Prepared sales aides such as price lists and collateral for

distribution to the outlets. Drew up the sales target to be cascaded

to the sales department, per product, SKU on an annual basis, prepared

and conceptualized sales-based promotions and incentives.

. Coordinated stock requirement availability and packaging inventory

with manufacturing, kept track of the expiring stocks for immediate

disposal, provided sound recommendation for the improvement of the

production process, product components and other production matters

affecting each brand's cost of goods and profitability.

. Maintained a close link with the field promotions group of "promo

girls" and merchandisers that served as feedback mechanism of product

off-take and stocks inventory. Devised various merchandising contests

to achieve good product display and facing. Conducted weekly store-

checking to monitor product presence in the shelves.

. Developed, conceptualized and implemented nationwide consumer and

trade promotions utilizing company manpower and resources i.e. raffle

promotions, "Spot the Lucky Shopper" contest, bag-in promotions in

supermarkets, recipe contests, rebates, trip incentives, merchandising

contests. Also implemented consumer promotions that used celebrity

endorsers.

Street Marketing Corporation, Manila, Philippines 1984 - 1986

Brand Manager

. Maintained UFC Banana Catsup as the market leader in the catsup

industry in the Philippines. Managed Sunkist Juice Drink and was

responsible for the disposal of remaining inventory during its phasing

out stage in the market.

. Worked closely with the manufacturing company to ensure product

quality, consistency and development of new products such as tomato

catsup and soy sauce.

. Possessed full understanding about important trade channels to major

and minor brands.

. Worked closely with advertising agencies in the development of

creative campaigns as per marketing directions.

EDUCATION

. Graduated with Bachelor of Arts Major in Communication Arts from the

University of Santo Tomas, Philippines.

COMPUTER SKILLS

. Microsoft Outlook, Word, Excel and Powerpoint

. Clients & Profit

. XWare Debt Settlement CRM

. Gold Mine CRM software

. Sales Pipeline Credit CRM software

Contact this candidate