ATSEDE SEYOUM SHIFERAW

Telephone Mobile: +974-***-****

Home: +974-***-****

Email abi9ck@r.postjobfree.com

Nationality Ethiopian

Sex Female

Date of Birth 17/12/1969

Marital Status Married

Languages English, French, Amharic

PROFILE

A ardent professional with 18 years of commercial airline experience in

areas within; Sales & Marketing, Business Performance Analysis, Customer

Service and Administration; now seeking the next level of challenge within

a reputable organization.

EDUCATIONAL QUALIFICATION

University: 1990 - 1994

BA Degree in Economics

Addis Ababa University, Ethiopia

High School & 1974 - 1989

Elementary: High School Diploma & Ethiopian School leaving

Certificate

Nazareth School, Addis Ababa, Ethiopia

School of Marketing 1991 - 1992

& Finance: Diploma

Ethiopian Airlines; School of Marketing & Finance

Training:

Basic/ Automated and Advanced Reservations &

Ticketing

Basic Passenger and Cargo Handling

Financial Management

Basic Marketing

Fraud prevention

Management skills & Applications

Managing a Sales Team

Effective Presentation Skills

Effective Business Writing

Five Star Selling

Negotiation Skills

IATA courses

Airline Marketing

Airline Commercial Challenges and Regulatory Issues

The Airline Industry: yesterday, today & tomorrow

WORK EXPERIENCE

QATAR AIRWAYS

Jun 2007 - Present Network Sales - Senior Officer Network Sales

Covering Middle East (Jun - Feb'09), Europe (Jan'08 -

Feb'09), Africa & Levant /Jordan, Syria & Lebanon/

(Feb'09-Present).

Involve in short & long term strategies & commercial

policy.

Incentive Schemes design, evaluation, implementation for

trade & Corporate Clients

Performance evaluation of covered markets.

Point of contact between field offices and head office

Monitor market segmentation & distribution channel mix to

ensure high quality business is generated.

Follow up sales activities of stations and assist in sales

related issues.

Monitor industry trends and competitors activities.

November'06 - District Sales Manager -Bahrain

May'07

Manage the sales staff, develop sales plans, innovate

sales strategies, maintain relations with other airlines/

travel agencies/ government authorities.

Draw out incentive schemes & negotiate with travel

partners & Corporate Clients.

ETHIOPIAN AIRLINES

January'04 - Area Manager Cote D'Ivoire (covering 8 surrounding West

October'06 African Countries)

Represent the airline in 8 West African countries

(Senegal, Sierra Leone, Liberia, Guinea Conakry, Gambia,

Mauritania and Cape Verde, Ivory Coast). Managing a total

number of 12 staff, 4 GSA's

Manage the sales & operations of the airline in Cote

D'Ivoire, responsible for both passenger and cargo sales.

Overseeing airport operations.

Maintain relations with other airlines/travel agencies/

government authorities.

GSA selection & negotiation in off - line stations.

Cargo sales agent selection and negotiation.

Initiated and organised the airline's commencement of new

routes in the region (Senegal & Liberia).

April'03 - June'03 Acting Area Manager Thailand and S. East Asia (temporary

Assignment)

Manage the sales and operations of the airline.

August'95 - Planning & Route Management - Marketing Officer/Senior

January'04 Marketing Officer/Acting Manager

Performance evaluation of existing/proposed routes.

Reporting on performance indicators such as ASK, RSK, Seat

Factor, Yield report & Market Share.

Conduct market studies to find opportunities for future

operation.

Conduct surveys to determine passenger profile and measure

customer satisfaction, analyse results and report to

management.

Involved in the on-going route rationalization (Network

Development) process.

January'93 - Central Reservations - Junior Reservations Agent

July'95

Telephone Selling,Flight Bookings, Pre - Flight Clearing

July'92 - Addis Ababa Airport Operations - Junior Airport Agent

January'93

Check - in, flight dispatch, passenger handling.

July'91 - July'92 School of Marketing & Finance - Marketing Trainee

Over - all marketing training & familiarization with all

airline activities

6 months on the job training on all Airline activities -

Ticket Offices / Reservations / Passenger Services / Cargo

Services / Finance etc...

REFERENCES

Mr. Busera Awel

Mr. Peter Graham Ridley

Manager, Sales Development CEO

ETIHAD Airways ASKY Airlines

Tel: +974-******** Tel: +228-***-****

E-mail: abi9ck@r.postjobfree.com E-mail: abi9ck@r.postjobfree.com

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