SAMANTHA L. MARSDEN
Portland, Oregon
abi9an@r.postjobfree.com 503-***-****
QUALIFICATION SUMMARY
. Marketing candidate with three years of experience in advertising,
account management, and sales.
. Highly developed customer service, crisis management, and negotiation
skills under pressure in the advertising and publishing industry with
strict deadlines while maintaining customer satisfaction.
. Proven ability to lead and contribute effectively on a professional team
to reach common goals.
. Ability to manage multiple projects at one time in a productive and
organized manner.
EDUCATION
Bachelor of Arts in Journalism and Communication Studies, University of
Oregon, June 2009
. Advertising and Communication Studies emphasis
. University of Oviedo, Spain, June-Sept 2007
RELEVENT EXPERIENCE
Old Spice Campaign with Weiden + Kennedy
. Collaborated with group of three to create an effective media plan
utilizing quantitative marketing and account planning research tools for
new Old Spice product currently handled by a W+K team.
. Creatively pitched media plan to W+K Old Spice media planners and
presented written brief on the plan.
Powerhaus Agency, University of Oregon
. Strategic Planner on a campaigns team for branding campaign for business
developed by MBA students by creating a logo, business name, tradeshow
materials, and business cards for international business competitions.
WORK EXPERIENCE
Pamplin Media Group, Contract Publishing Department, October 2009-Present
Advertising Coordinator, Account Manager Portland, OR
. Assisted Account Sales Executives on contract publishing projects to
exceed sales goals by generating new client prospects through sourcing,
aggressively cold calling, verbal and written presentations.
. Assigned to publish seven different publications as Account Manager and
responsible for all ad sales, ad placement, ad design coordination,
editorial editing and proofing of entire publication under a press
deadline.
. Increased sales total of the Tigard Business & Community Directory by 13%
from previous year as Project Manager and coordinated the design and
proofing of all 88 ads sold in the magazine.
. Managed communication with all advertising clients regarding ads,
artwork, and spec layouts for space sold into 25 local publications
including the Street of Dreams magazine, Portland Remodel Magazine, PMAR's
Realtor, Washington Events Calendar, Portland Medical Society's The Scribe,
Rose Cup Races program, Business Viewpoint magazine, and ten local Chamber
of Commerce business and community directories.
DoveLewis Animal Hospital, June-September 2008
Marketing and Development Department Intern
. Responsible for research and execution of online advertising and social
media marketing.
. Organized donations, raffle prizes, and coordinated communication with
vendors, donors, and participants for DoveLewis' Pets in the Pearl public
community event with hundreds of attendees.
. Conducted interviews and wrote articles for the organization's biyearly
newsletter.
http://www.dovelewis.org/pdf/general/dovelewis_newsletter_fall_2008_web.pdf
University of Oregon Ambassador Program, September 2007-July 2008
University of Oregon Student Ambassador
. Represented the University by giving 90-minute campus tours, making phone
calls, and speaking at recruitment events to prospective students, their
families, donors, alumni, and visitors to the University.