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GLOBAL MARKETING PROFESSIONAL

PROFILE Successful professional with extensive marketing, client

services, media relations and communications experience. Proven

skills in development of marketing programs, marketing research

and client presentations. Additional experience in brand

management, crisis communications, issues management and

effective use of Web 2.0 marketing tools.

EDUCATION University of Wisconsin-Madison, Bachelor of Science, journalism

EXPERIENCE FtG Marketing, Lexington, Kentucky

Communications, Public Relations & Marketing Consultant

2009-present

Provide sales strategies, marketing, online content, search

engine optimization and public relations consulting services for

a variety of business clients. Develop marketing strategies and

materials, implement publicity plans and make media contacts on

behalf of clients.

Develop content and design for marketing materials. Provided

strategy, distribution and tracking of results.

Writer and digital publisher of news articles, commentary and

features for online website content providers. Develop editorial

calendar, select images, research topics and post articles.

Develop marketing strategies for revenue share programs. Utilize

digital marketing and social networking to promote page views.

Developed bi-monthly digital publication distributed to 10,800

opt-in subscribers containing commentary and interviews on issues

impacting global food security, environmental impacts and related

growing global demands.

WATT, Rockford, Illinois

Editor

2006-2009

Editor of three print and digital online business-to-business

publications. Responsible for editorial content and planning for

both domestic and international audiences.

Feature and editorial writing, editing, copy editing,

photography, video and interviewing responsibilities. Editor for

digital newsletters and magazines. Grew responsibilities from two

magazines and one newsletter at start to include three digital

and print magazines, three digital newsletters with increased

frequency, and content for two websites. Supported research and

sales efforts.

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PH 859-***-****

LORI WEAVER

abi8fv@r.postjobfree.com

PH 859-***-****

Initiated revamping of editorial content to provide more timely and

relevant information for targeted audiences. Conducted public relations

measures, including granting of broadcast and print interviews, to promote

company's digital products.

Industry travel and contact development within targeted regions of North

America, Europe and Asia.

Staff oversight, interviewing and training. Liaison responsibilities

between editorial and production functions. Budget planning, special

project involvement and editorial calendar development.

Utilized content management system (CMS) for multiple publications.

Wisconsin Federation of Cooperatives/Wisconsin Electric Cooperative Assn.

Madison, Wisconsin

Vice President, Communications 1992-2006

Led the advertising overhaul, redesign, and dramatic editorial content

changes of organization's flagship publication, Wisconsin Energy

Cooperative News, including move to digital production and launch of

accompanying website. Grew advertising from less than 5 percent of issue

to range of 55 to 65 percent paid ads. Oversaw editorial team as executive

editor. Writing, copy editing and photography responsibilities.

Researched proposed industry rules and legislation, analyzed potential

industry impact, presented findings and recommendations to membership,

facilitated discussion leading to consensus from diversified interests,

developed strategies for advancing association positions, and represented

association before state and federal elected officials and key agencies.

Communicated positions to lobbyists and elected officials.

Created and executed marketing, communications, public relations, issues

management and marketing programs for nation's largest regional cooperative

trade association serving health care, financial, hospital, marketing and

other cooperative businesses, including budget, programming and personnel

responsibilities.

Developed branding for associations, products and services. Developed

three separate web presences. Established and edited sector newsletters.

Led media relations efforts.

Developed membership marketing program resulting in tripling of sector

income. Obtained new members and retained existing members despite market

fluctuations. Nurtured successful relationships with industry leaders,

created new networks and strengthened existing alliances.

Developed research to support program changes. Conducted focus groups,

developed written survey process, conducted SWOT analysis and analyzed

results.

Created fee-for-service agency within association to meet business members'

more extensive communications needs. Coordinated contractual

communications staff and vendors.

LORI WEAVER

abi8fv@r.postjobfree.com

PH 859-***-****

Taught educational workshops in crisis communications, public relations,

media relations, digital imaging, and branding. Extensive public speaking.

Planned and executed events for various membership sectors. Developed

programs and secured speakers, coordinated with vendors and managed related

publicity.

Leslie Associates, Omaha, Nebraska

Account Executive

1990-1992

Developed and implemented research, sales and marketing, communications,

public relations, and issues management plans for diverse national client

base. Clients included those in the energy, financial, health care, food,

manufacturing, business development, agriculture, higher education, and

charitable sectors.

Conducted media relations training for clients. Made media contacts,

placed articles, and scheduled interviews for clients with media.

Developed budgets, coordinated vendors and oversaw staff for various

marketing, advertising and public relations needs. Responsible for event

and conference planning, and audiovisual presentations. Media training and

crisis communications planning. Coordinated media events.

Wrote and edited magazines, newsletters, brochures, advertisements and

other print media for various clients.

Farm Progress Companies, Madison, Wisconsin

Field Editor 1987-1990

Feature writing, column writing, copy editing, photography and production

responsibilities for Wisconsin Agriculturist magazine. Covered issues of

interest to rural Wisconsin, including dairy production, animal nutrition,

forages, crops, land and water conservation, and other production

agriculture topics. Reported on state rule making and legislative process

as it related to rural Midwest.

Assisted in coordination of annual awards program. Public relations

responsibilities for annual farm shows and special events. Production of

various program booklets and other specialty publications.

Pioneered development of regional dairy insert for Farm Progress Companies'

stable of Midwest publications.

American Society of Agronomy, Madison, Wisconsin

1986-1987

Information Specialist

Served as editor for association's international newsletter. Developed and

distributed news releases on topics of global interest.

Coordinated media relations and oversaw media room at large annual meeting.

Pre- and post-meeting publicity responsibilities. Distributed news

releases, arranged media interviews and provided resources to media in

attendance. Oversaw production of specialty publications.

LORI WEAVER

abi8fv@r.postjobfree.com

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