Sales Marketing
Resume:
SUSAN A. SLEIGHTER
*** ***** *** **, *********, OH 44646
abi73e@r.postjobfree.com
SUMMARY OF QUALIFICATIONS
. Sales, marketing, public relations and event management experience.
. First - rate communications skills, both oral and written.
. Effective planner and problem solver with proven history of developing
creative, logical solutions that increase efficiency.
. Meets challenges head-on and always find a way to effectively complete
multiple assignments or tasks
. Works well under highly stressful situations and train team members to
respond effectively to crises and emergency situations, with
additional expertise in:
. Public Relations ? Budget Management
. Direct Media Experience ? Event Management
Director
. Marketing Research ? Trade Show Specialist
PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS
Director of Sales & Marketing, Atwood Lake Resort & Conference Center
2009-2010
. Responsible for maximizing all room sales and revenue centers
within the hotel.
. Reviewed event coordinator's plans for social and corporate
business functions.
. Oversaw group sales effort to achieve budgeted room night/revenue
goals for current and future goals.
. Negotiated with media sales companies to obtain the best rates and
most appropriate media spaces in online, broadcast and print
advertising.
. Developed marketing plans to achieve budgeted revenues.
. Developed sales strategies for specific group market segments.
. Studied the competition to help maintain competitiveness.
Operations/Event Management Director, Walsh University
2004 - 2008
. Managed daily operations of several University rental facilities,
including selling and managing 400+ capacity conference and banquet
facility.
. Generated $250,000 revenue during first year of conference center
operation.
. Increased external consumer awareness of University rental facilities
by 75%.
. Developed and maintained positive working relationships with media
sales companies; liaised with media salespeople to adjust media
schedules in response to audience figures.
. Created brochures, advertisements and other materials designed to
promote use of facilities.
. Developed pricing, policies and procedures for effective use of
University facilities and services by internal and external groups and
organizations; develop marketing plans promoting use of such
facilities and services by internal and external groups.
. Sold, planned and executed all internal and external events, meetings
and conferences.
. Planned and executed numerous wedding ceremonies sand receptions.
. Worked with external vendors and contractors associated with rental
operations.
. Directed Speaker's Bureau program, securing new and repeat speakers
and topics.
. Developed and maintained positive network of relationships among
University departments whose participation is essential for an
effective facilities rental program, including, but not limited to,
maintenance, residence life, campus police, dining services, and
information systems.
. Prepared inventory of spaces, available equipment, and layouts for
internal and external groups.
. Prepared event set ups and timelines according to client specs.
Prepared pre-event cost estimates for facility clientele.
. Planned and executed several fundraising events for University and
individual departments.
. Prepared written details and requirements for each event; prepare
floor plans and ensure compliance with applicable fire, building, and
safety codes; communicate changes before and during events.
. Hired, trained and directed staff.
. Created and maintained University events calendar, reservation and
facility evaluation forms
. Prepared written evaluations of events calculated and prepared billing
statements.
. Prepared and maintained annual University rental operations budget.
. Knowledge with POS systems, Excel and Microsoft applications.
Event/Marketing Director, Canton Regional Chamber of Commerce
2001 - 2004
. Planned and executed over 80 monthly and annual meetings and events
including Pro Football Hall of Fame Festival events.
. Prepared comprehensive media materials and releases for all events
including press releases, newsletter articles and
. Secured event speakers and topics with proven strength in both primary
and secondary research, getting to the bottom of the issues impacting
the marketplace.
. Directed and coordinated staff and volunteer activities necessary to
support various events.
. Collaborated closely with marketing and graphics department to assure
the accurate and timely production of marketing materials, news
releases and other promotional materials.
. Consulted with exhibit managers, promoters, convention representatives
and others concerning physical set-up needs and requirements
. Prepared annual sponsorship packages and budgets while, controlling
and monitoring event expenditures.
. Secured event sponsors and assure they receive all designated
sponsorship benefits.
. Demonstrated continuous effort to improve events, streamline work
processes and work cooperatively and jointly to provide quality
Chamber member and community satisfaction.
. Planned and implemented numerous fundraising and sponsorship events
Account Executive/Trade Show Coordinator, Fitness Quest 1997 -
2001
. Planned and attended national trade shows and conferences.
. Internal meeting and event planner.
. Arranged cost effective smooth running travel for all trade show
attendees
. Determined account needs and informed them of pertinent products,
promotions and pricing.
. Daily contact with outside sales reps and buyers on orders, pricing,
samples, purchasing and forecasts.
. Daily interaction with traffic and fulfillment to ensure efficient and
timely
delivery of product.
. Handled account complaints and issues with effective problem solving
skills.
. Prepared planagrams, spreadsheets and reports using various software
programs.
EDUCATION
BA in Marketing (major), Walsh University, North Canton, Ohio
Hospitality Management (minor), University of Akron, Akron, Ohio
Contact this candidate