Sales Customer Service
Resume:
KRISTIN M. FOLDVIK, CMP, CMMM, MBA
*** **** ***** ****, ***********, SC 29485, abi706@r.postjobfree.com,
Summary of Qualifications
Marketing professional with expertise in planning and organizing special
events, including an annual conference that attracts an average of 6,000
attendees. Direct marketing experience with a focus on client
relationships and project management. Greatest assets are being able to
communicate effectively, think strategically, and work well under pressure
and with tight deadlines.
PROFESSIONAL EXPERIENCE
Special Libraries Association
01/2002-Present
Events Director, Alexandria, VA
* Plan and coordinate all logistics for current and future annual
conferences, leadership meetings and other assigned events, including
acting as liaison between SLA and hotels, properties, and suppliers;
negotiating rates, space and with suppliers.
* Preparing contracts and letters of agreement; arranging for
independent suppliers of services; and establishing credit, master
accounts and other financial arrangements
* Prepare, develop, and coordinate all activities related to
association's meetings, including assignment of meeting room space and
determination of equipment, catering, transportation and other service
needs for each event
* Develop and execute $2 to $3 million annual budget
* Maintain contacts with vendors, exhibitors, convention bureau staff,
and hotel staff
* Work with finance staff to develop registration procedures and
settle accounts
* Coordinate with public relations staff to produce conference-related
promotional materials
* Develop and compile material for the preliminary and final
conference programs
* Coordinate with business development to produce sponsored events
* Monitor planning of continuing education courses and other classes
offered at conference
* Review and approve departmental financial reports and statements,
and approve invoices for payment
* Supervise event coordinator and train as needed
* Remain apprised of legal issues that may affect meeting activities
* Staff liaison to association conference planning committees, focus
groups and task forces
* Maintain contact with all appropriate outside suppliers of meeting
services
* Establish communications with conference attendees directly and
through marketing efforts, including Web 2.0 tools
* Develop, supervise and maintain conference-related technology
programs in conjunction with IT staff
* Prepare association staff for conference events
* Created new rooming grids for assigning space
* Implemented new housing blocks guidelines
* Created special events that included music, food and themes
Hewlett-Packard
8/2000 - 8/2001 Sales and Operations Associate, Falls Church, VA
(Due to Company Restructure)
* Assisted sales team with scheduling, customer management and
organization
* Responded to customer inquiries regarding order status, quotations,
configurations, marketing events, product delivery and support issues
* Acted as liaison with product divisions and business centers
Maintained standardized spreadsheets regarding business performance,
territory assignments, customer base and event status
* Gathered, review and distribute information about competition,
upcoming training, marketing events and product announcements
* Tracked inventory on consignment
* Created reports for monthly and quarterly sales
* Coordinated marketing events and sales events (offsite and onsite)
* Qualified and generated sales leads
* Developed marketing materials and managed promotional efforts
related to trade shows and exhibits
* Scheduled weekly meetings and planned agenda
Foldvik, Page 2
Integram Direct Marketing, Inc.
6/1996 - 8/2000
Director of Client Services, Fairfax, VA
* Acted as liaison between clients and staff
* Processed and managed up to twenty jobs in different production stages
* Coordinated trade shows and accompanying materials
* Attended and represented company at trade shows
* Estimated client costs and submitted bid proposals
* Prepared training sessions for staff
* Interviewed, hired and trained customer service staff
* Required to pay close attention to details and deadlines in hectic
environment
* Coordinated different aspects of production, development and promotion
* Managed customer accounts, currently managing three largest
* Received and handle customer complaint issues
* Outsourced printing materials from offset vendors (1-4 color, brochures,
envelopes)
EDUCATION
CAMPBELL UNIVERSITY, North Carolina
May 1996 - 5 year program for both degrees
Master's of Business Administration
Bachelor's of Business Administration
Minors: Marketing, Management and Economics
ACCOMPLISHMENTS
* Worked with high profile speakers, including Vice President Al Gore,
Secretary of State Madeline Albright and Retired General Colin Powell
* Achieved 16% increase in annual conference attendance despite challenging
economy
* Invited speaker at 2008 ASAE conference on topic of telecommuting
* Negotiate attrition penalties; saved $200,000 in 2009
* Created first hybrid event for SLA
* Asked to be a part of the inaugural group to test for Certified Medical
Meeting Manager (CMMM)
ADDITIONAL INFORMATION
* Certified Meeting Professional
* Certified Medical Meeting Manager (by Professional Meeting Planner
Network)
* Associations: Professional Convention Management Association, PCMA
Technology Task Force (2010), Nominating Committee Capital Chapter of PCMA
(2009), Ad-Hoc Committee PCMA (2009, 2010); American Society of Association
Executives; Charleston, South Carolina, Jaycees
Contact this candidate