Richard E. Ofstun Phone: 608-***-****
Fax: 608-***-****
Baraboo, WI 53913
Email: abi6i9@r.postjobfree.com
O B J E C T I V E
To make positive and profitable contributions to an assertive and
growing company. Due to my extensive, in-depth and broad
experience, I would be able to quickly create and implement
action-oriented programs, make quick Key Account VIP contacts
and develop both short-term and long-term results.
S U M M A R Y
Continuous successful experience with all classes of trade,
including: Major Home Centers such as The Home Depot, Lowes
and Menards: Hardware Buying Groups such as Ace, TruServ, Do-
It-Best, Orgill, Pro Group and Distribution America; Mass
Merchandisers including Sears, Wal*Mart, Target, Shopko-
Pamida, Sears-Kmart, Orchard Supply Hardware, Meijers, Fred
Meyers, Walgreen's and CVS; Farm Stores such as Mid-States
Members (Mills, Blains, Orschlein); and extensive work with
and in the hospitality industry.
W O R K H I S T O R Y
> Consultant-Owner, Oxford Enterprises, 2000-Present
Work with companies to develop, organize sales and marketing
efforts of the client company. Significant activities
include identifying opportunities available in the industry
for that company; Developing and formulizing sales and
marketing plans; Recruiting and training sales
representatives, both inside and outside; Managing the sales
force; Evaluating of sales force; Forecasting; and Serving as
the Lead for presentation to National Accounts, such as The
Home Depot, Lowes, Sears-Kmart, Ace, TruServ, Do-It-Best,
Wal*Mart, Target and the military exchanges (AAFES and
NEXCOM).
> Director of Sales, Dalen Industries, 1999-2000
Increased sales with at all three coops (Ace, TruServ, Do-It-
Best) while placing Dalen with The Home Depot for first time
in company's history.
Total sales increased over 14% while also increasing
profitability of the company
> Vice President of Sales, Dexol Industries, 1990-1999
During tenure, achieved over 100% growth of the company in
overall sales.
Re-established distributor network as part of customer base.
Continued presence as key supplier to The Home Depot
Successfully established and serviced several private label
customers including Fred Meyers, Orchard Supply Hardware,
Franks Nursery and TruServ
> National Field Sales Manager, Wagner Spray Tech, 1983-1989
Established national and international accounts such as The
Home Depot, Wal*Mart, Lowes, Builders Square, Target, Kmart
and Canadian Tire while significantly growing the business
with key coops as TruServ, Ace and Do-It-Best.
At the time I joined the company, annual sales were at $34 million,
while sales grew to over $120 million prior to the time of my
departure.
> Vice President of Sales and Marketing, Acme-Burgess, 1979-
1983
Revitalized company by turning company from several million-
dollar loss to profitability in first full year while
increasing sales over 51%.
Increase presence in coops, home center and farm market through
programs directed to the specific needs of each class of
trade
E D U C A T I O N
Master of Science (Psychology) Minnesota State-Winona
Bachelor of Arts (Pre-law, Social Science) Augsburg College
High School (College Prep) Duluth Central
Additional information available upon request