Andrew Walton

**** ****** **.

Land-O-Lakes, FL 34638

727-***-****

abi5og@r.postjobfree.com

Skill Set: Marketing strategy, sales, lead generation/management, project

management, event management, sponsorship negotiation and fulfillment,

fundraising, copywriting, media buying, media planning, email marketing,

social media strategies, search engine marketing, internet marketing, radio

and television commercial production, contract negotiation. Technical

applications include: Google Analytics, Google Adwords, Wordtracker, Web

Position, Dreamweaver, Adobe Illustrator and Photoshop.

Professional Experience:

12/2007 - Present Marketing Director/New Business Development/Account

Executive

Horizon Marketing Group, Inc. - St. Petersburg, FL

. Manage approximately 45 accounts totaling approximately 155K in

monthly billings.

. Assist client businesses with marketing expertise, strategies and

innovative tactics designed to achieve their business goals and

increase revenue for Horizon Marketing Group.

. Manage marketing activity for the Horizon Marketing Group brands,

including: Peer360(, Horizon Marketing Group, Vanguard Strategies,

Horizon Interactive and Divide the Ride.

. Project management involving, but not limited to: website development,

search marketing, Pay-Per-Click campaigns, search optimization, web

and print design consultation, social media strategies, blogging

campaigns, ePR, wikis, email marketing, photography, animation and e-

commerce.

. Develop creative marketing campaigns for Horizon Marketing Group and

its clients using relevant channels to reach target markets worldwide.

. Create and manage corporate blogs, wikis and social network accounts

for content distribution, networking and link building strategies.

. Strategize and manage effective social media profiles for clients on

websites such as Facebook, Twitter and LinkedIn.

. Test and measure internet strategies through the use of analytic

software such as Google Analytics, Wordtracker and Web Position.

. Produce monthly outbound email newsletters for agency and subsidiary

brands with the objective of building the agency's opt-in lists and

generating leads for new business.

. Analyze email-marketing reports for subject interest and future

content ideas.

. Segment opt-in lists to optimize open rates, provide relevant

information and generate leads.

. Copywriting for websites, newsletters and press releases. Both agency

and client related.

. Perform market research and competitor analysis.

. Manage internal resources such as designers, developers and interns.

. Build new business for the agency through networking and relationship

marketing.

. Develop multimedia presentations and proposals for new business

clients.

. Negotiate contract terms and cost of services.

10/2005 -12/2007 Director of Marketing & Advertising

Academic Financial Services, Inc. (AFS) - Tampa, FL

. Worked on a team to build a national marketing department from the

group up.

. Generated loan volume for AFS by marketing the AFS brand to colleges

and students nationwide.

. Planned and negotiated all media buys nationwide.

. Wrote all copy for radio, television and print.

. Managed production of television and radio commercials.

. Created the corporate internet marketing plan.

. Managed search engine optimization & marketing of company websites.

. Developed the company social marketing strategy.

. Managed online media buys and ad placement.

. Built e-mail marketing campaign, which grew to over 80,000 opt-in

contacts in under six months.

. Directed creative team in the design of collateral for multiple

products and demographics.

. Developed relationships with financial aid directors and other staff

at title IV educational institutions nationwide in order to position

AFS as a preferred lender of financial aid.

. Established profitable partnerships with various businesses targeting

the same demographic segment.

. Participated in state, regional and national financial aid conferences

to market AFS financial products.

. Produced and managed local and national events designed to create

awareness of the AFS brand. This included concerts, sporting events

and a film festival.

. Sought marketing opportunities in all governmental and industry policy

adjustments.

. Raised funds for various scholarships associated with branding events.

. Managed daily operations of marketing staff and event management team.

1/2003-10/2005 Account Executive / Product Specialist

Restaurant Magic Software - Tampa, FL

. Worked to position Restaurant Magic Software as the authority in

foodservice technology.

. Responsible for new business development in the vertical market of

large chain restaurants.

. Heavy prospecting with cold calls, referrals and industry networking.

. Established and maintained business relationships with decision makers

at large restaurant corporations.

. Kept existing clientele informed of new opportunities in order to

increase account value.

. Participated in trade shows and industry events.

. Created marketing campaigns designed to reach a very specific segment

of large chain restaurants using direct mail, print advertisements,

Internet, and sponsorships.

. Product Specialist position duties included collaboration with

application development, communicating customer requests, improving

functionality, installing, configuring and supporting an MS SQL

application created to help large chain restaurateurs become more

profitable.

4/2000-12/2002 Systems Analyst

TEKSystems - Tampa, FL

Worked various assignments including:

. Capital One Financial; Systems analyst for 2000 employee call center

in Win2000/Citrix environment. New application rollout, upgrades,

installation, configuration and cloning.

. Smith & Nephew Wound Management; Systems analyst and desktop support

for 300 employee medical manufacturer. Network administration,

Application installation and configuration. New hardware installation

and datacenter moves.

. Ceridian Health Benefits; Completed project installing new Citrix

severs and routers in their datacenter.

. Federal Warranty; Network administrator for 200-employee call center.

Lotus Notes configuration, server installation and telecom networking.

1/1995 - 4/2000 Systems Technician II

Motorists Mutual Insurance Companies - Columbus, OH

. Supported approximately 400 users in a WinNT desktop and server

environment.

. All new PC setup and installation for my assigned departments.

. Worked as Move/change coordinator for all floor/ department/

individual moves in the 22 floor building. Worked closely with upper

management, end users and telecom analysts on all projects to ensure

accuracy and minimal down time.

Education:

Columbus State, Columbus, OH; Coursework towards bachelor's degree in

Business Administration.

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