Manager Sales

Karen P. Winant

904-***-**** http://www.linkedin.com/in/ka ***********@*******.***

renwinant

Professional SUMMARY

Communications and Marketing Professional with 15+ years of experience in

internal & external corporate communications, web content management, and

brand marketing. Organized, articulate and creative with proven ability to

generate effective and impactful solutions. I am an accomplished business

writer, having penned corporate newsletters, articles, press releases,

feature stories, web content and other materials throughout my career. I

have also developed and delivered successful branding and communications

projects in support of short and long-term strategic and sustainability

goals.

Professional Experience

KeHE Distributors (Formerly Tree of Life, Inc.), St. Augustine, FL 1996 -

2010

A Natural, Organic and Specialty Food Distributor

Business Excellence-Quality Management & Corporate Communications (2010 -

OCT 2010)

Corporate Communications, Business Excellence & Recruitment Specialist

(2009 - 2010)

Corporate Communication Specialist (2004 - 2008)

. Business Excellence/Quality Systems: Facilitated business process

creation, administered development training, and document management for

company's ISO Certifications, audit processes, and related process sites.

Responsible for the content management of all related internal sites

[OrgCert, BizEx, Food Safety, eBusiness Manual] - supporting one way of

working, quality management streamling.

. Communications: Managed the development and execution of all internal and

external company communications across the North American enterprise to

include internal announcements and company press releases, and partnering

with the Trade Media on articles, releases, and ads. Liaison to the

Executive management team, Human Resources, and Category Management team.

. Publications: Responsible for proposal and launch of new quarterly

associate newsletter; Assumed editorial ownership, layout, writing, and

development responsibilities. Launched Internal Welcome & promotional

newsletter, customer newsletters, and managed all related planning and

production calendars.

. Web Marketing: Led and collaborated with company website design team and

upon completion assumed role as web content manager. Responsibilities

include ongoing content development, management and maintenance of

company marketing, events, and product information for web. Intranet site

content manager; manage associate news, HR documents and bulletins for

company's intranet resource sites.

. Marketing: Developed, designed and implemented HR and Health Benefits

Department Branding and executed New Hire Orientation document

consolidation program which resulted in significant paper consumption

reductions, in support of the company's environmental sustainability

goals. Established, and executed the Consolidated Recruitment Marketing

program to include a unified company brand for print ads and billboard

programs.

. Recruitment: Partnered with leadership on definition of resource needs

and strategy to targeting, accessing, negotiating, recruiting, and

closing top candidates. Assisted recruitment team with corporate

centralization of talent sourcing; Responsible for screening and

interviewing of candidates, as well as the facilitation of all aspects of

the hiring process and full cycle recruitment.

Karen P. Winant

Page 2 904-***-****

American Natural &Specialty Brands, St. Augustine, FL

A Marketing & Brand Management Division of Tree of Life, Inc.

Marketing Assistant/Jr. Brand Manager (2000 - 2004)

. Web Marketing: Redesigned and maintained the AN&SB branded website pages.

Trade Show logistics; Responsible for coordination of all national and

regional trade shows, with onsite booth coordination responsibilities

from inception to logistics, through to final show execution.

. Brand Management: Co-managed brands; Balanced, and Balanced Kids Drinks,

and assisted as Purchasing Liaison for FanciFood brand.

. Publications: National Publication coordinator for all new item ad

sections and sales media kits.

Marketing Support; Initiated and acquired Medicare coding, Weight

Watchers Guide, and Feingold listings, for proprietary branded food

products. Responsible for development of all PowerPoint presentations,

sales seminars, and brand marketing materials. Developed flyers,

marketing communication pieces, and ad logistics for outside

distributors. Worked with creative Services department on concepts for

packaging redesign elements and promotional materials.

Tree of Life Southeast Division, Elkton, FL

Executive Assistant (1998-2000)

. Executive Administrative Support for the Division President & Staff

Vice Presidents.

. Supported HR in full cycle recruitment process and associate profile

data maintenance.

Sales & Marketing Administrative Assistant (1996-1998)

Administrative Support for the VP of Sales, Field Sales Manager, Customer

Service Dept., Promotions Dept. and Outside Field Sales Representatives,

natural food sales.

Professional Experience Prior to 1996:

Buva Sports Inc., Gent Belgium, Europe, RollerBlades Brand Sales and Demo

Logistics Manager

Ebel, USA, New York, NY, After Sales Service Manager; After Sales Service

Assistant Manager

Education / TECHNICAL SKILLS

. Advanced/ExpertTopics level of Microsoft programs (Microsoft Visio,

Outlook, Excel, Word, PowerPoint, Access, and Windows SharePoint Services

2.0)

. TALEO (Applicant Tracking Platform)

. Assessment Technology Group: OPQ - (Candidate Recruitment Testing

Analysis Evaluator)

. Zoomerang, online survey software

. Behavioral Based Interviewing, Tree of Life Recruitment Training

. ISO Ware /Metaware Systems, Business Excellence and Business Manual

Document Management

. Basic HTML Code Writing

. AMA: Grammar Refresher

. Lotus Notes 6.5

. AMA: Business Writing

. Apollo Space Management (Product plannogramming)

. Spectra: Enlighten Software Basics (Demographic research for category

management)

. Fred Pryor: Brochure, Newsletter, Ads, & Reports Design (Marketing)

. AMA: Fundamentals of Marketing

. Wessanen Tri-Mid Marketing Training and Tree of Life Fundamental Skills

of Management

. CSS HRIZON HR Personnel Management & Payroll Systems

. Diploma, T.C. Williams High School, Alexandria, VA

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