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Randy Hatteberg

VICE PRESIDENT / DIRECTOR

Product Development & Management ( Marketing ( Merchandising & Planning (

Buying

Profile

Possesses 20 years of success as a merchant, marketer, and sales producer.

Demonstrates outstanding leadership qualities. Drives profitability gains

by executing innovative global sourcing and procurement strategies.

Maintains low costs via proactive planning along with astute inventory and

process management. Fuels retail space expansion through creative product

development. Expands sales by leveraging category analytics. Expertise

encompasses:

Sales & Operations Management - Brand & Category Management -

Product Development & Marketing

P&L Responsibility - Vendor Relations (Foreign & Domestic) -

Sourcing & Procurement Negotiations - Team Building

Marketing Analysis - Strategic Planning - Forecasting -

Budgeting - Inventory Control - Merchandising

Key Contributions

. Propelled retail sales from $0 to $9M in two years and achieved

profitability in year three at YLLC.

. Merchandised and developed a Gildan brand hosiery program for Dollar

General, which has become a multi-million dollar retail program.

. Simplified the merchandising of 250+ linear feet of retail space within

the mass and mid-tier channel while controlling SKUs and costs and

maintaining profitability for Kentucky Derby Hosiery [KDH].

. Led KDH category management teams for Wal-Mart infants and Kmart

children's departments, earning Vendor of the Year awards from both

retailers for defining quantifiable measures of space productivity and

surpassing division goals.

. Sold in one of Wal-Mart's most successful seasonal programs across and

within all hosiery categories for KDH.

. Guided KDH to win recognition as the most productive and profitable

vendor within the Kmart hosiery department; more than tripled sales, from

$40M retail to $140M, representing 33% of total units and 25% of total

Kmart sales dollars.

. Dramatically increased quantifiable profit and penetration metrics for

KDH in targeted Kmart segments by using store, market, consumer, and

competitive data to design branding, spacing, product, pricing, and

presentation strategies that aligned the store experience with consumer

needs and habits.

. Nearly doubled sales, from $20M retail to $38M, during tenure at Willard

Industries and guided the company to achieve the highest degree of

profitability in its history.

Career Track

YLLC - a startup marketing, sales, and distribution company

Managing Director 2007-Present

Secured financing for this new business. Provided overall operational and

financial management. Merchandised, developed, procured, and imported all

products from offshore sources, including China and Pakistan.

. Established a direct to retail and wholesale supply chain for foreign

manufacturers, including developing and executing all necessary contracts.

GILDAN ACTIVEWEAR - an apparel manufacturer (Gildan acquired Kentucky Derby

Hosiery in 2006)

Director of Merchandising and Product Development, Retail Division 2006-

2007

Merchandised and prepared presentations to retailers for hosiery, fleece,

underwear. Coordinated branding and product strategies across all product

categories. Developed complimentary products consistent with branding

strategy. Incorporated best practices in consolidating the product

development and operations systems (computer and methods).

. Spearheaded the integration of a wholesale only distribution model to a

combination wholesale and direct to retail for t-shirts, fleece, and

hosiery.

. Instituted a multimillion-dollar private label underwear program for Wal-

Mart, the company's first.

Continues...

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Randy Hatteberg

Career Track, Continued

KENTUCKY DERBY HOSIERY, INC. - a hosiery manufacturer and marketer

Vice President of Marketing, Merchandising, and Product Development 2004-

2006

Provided operational management of all creative aspects, ensuring brand

quality and consistency. Managed private, proprietary, and national

brands, including developing strategies for hosiery products at retail.

Handled product, analysis, plan-o-gramming/spacing, branding, presentation,

and pricing for all customer programs. Coordinated, negotiated, and

administered all licensing agreements. Directed all personnel and

processes, from product concept and development to package concept and

design. Sourced products in the US, Far East, Central America, and Middle

East.

. Secured Disney's first all-property license for mass and mid-tier

distribution (which became one of Disney's largest accessory areas in

terms of dollar volume), as well as a Fisher-Price multi-product category

license for the dollar channel.

. Differentiated products and presentations between retailers, such as Wal-

Mart, Target, and Kmart along with various dollar stores and regional

discounters, to support each retailer in achieving individuality.

. Designed "Best Way" product development practices (still in use today) as

well as a product development matrix that optimized sourcing decisions.

. Attained a stronger competitive edge by pioneering one of the industry's

first efforts to switch from higher cost domestic production to a lower

cost offshore model.

Vice President and Wal-Mart Sales Team Leader 2002-2004

Oversaw all direct sales to Wal-Mart's infant hosiery/layette and women's

hosiery departments, totaling ~$110M in sales at retail. Served as a sales

manager and merchant advisor to the men's and boy's hosiery departments,

holding responsibility for product development and merchandising for ~$30M

in sales at retail. Collaborated with Wal-Mart brand managers to align

product and presentation/pricing and proprietary labels.

. Established the first organic sustainable program in Wal-Mart's infant

hosiery category.

. Garnered a Vendor of the Year accolade from the infant hardlines

department.

Kmart Sales Team Leader 1992-2002

Supervised direct sales to all hosiery departments (gender/age). Developed

product for 500+ replenishable SKUs, holding sales and productivity

responsibility for 60 linear feet of presentation space; managed inventory

control and turns. Directed sales support staff in setup, forecasting,

demand planning, analytics, and merchandising for national brands as well

as private and proprietary Kmart labels. Provided category management of

children's hosiery from 1997-2002.

. Averaged ten turns on Kmart inventory versus the company average of four

turns.

. Positioned Athletetech to secure 5% market share and enabled Fisher-Price

to improve from 0 in the category to 15 point share.

. Attained Vendor of the Year status for the division.

WILLARD INDUSTRIES - a hosiery manufacturer and marketer

Vice President of Sales 1990-1992

Provided leadership to the sales force. Held responsibility for budgeting,

sales planning, and forecasting. Managed all product development efforts.

. Facilitated innovation that led to product extension as well as an

expanded customer base.

Education

University of Iowa, M.B.A. Coursework ( Luther College, Bachelor of Arts

Industry Involvement

National Association Hosiery Manufacturers - Member and Committee Member

(since 1992)

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