Manager Sales
Resume:
Laura J. Reed
Mesa, AZ *5202
abi1ts@r.postjobfree.com
EXPERIENCE High energy, highly organized, experienced Public Relations
professional with more than 20 years of Public Relations,
Communications, Public Outreach, Event Planning,
Advertising, Media Relations experience. Freelance writer,
editor, teacher, publications and communications manager.
Excellent written and oral communications and
organizational skills
EMPLOYMENT Director of Orchestras 2001 - present
HISTORY Gilbert Unified School District Gilbert, Arizona
Franklin Special School District Franklin, Tennessee
Editor, American String Teacher journal 1994-2005
American String Teachers Association Fairfax, Virginia
Executive Director 1997-2002
N. Central W. Va. Community Orchestra Fairmont, West
Virginia
Senior News Representative 1993-1995
University of Pittsburgh Pittsburgh, Pennsylvania
Manager of Publications, Outreach, Media Relations 1990-
1993
Pittsburgh Symphony Orchestra Pittsburgh, Pennsylvania
Communications Manager 1987-1990
Music Teachers National Association Cincinnati, Ohio
SELECTED ACCOMPLISHMENTS
American String Teachers Association
Oversaw editorial direction, advertising, sales and budgeting/financial
management of AST journal
Won an American Society of Association Executives national award for Best
Journal under $2m
Negotiated contracts with production suppliers, advertising sales
representatives
Consistently ended fiscal year under budget
Initiated and oversaw complete redesign and magazine appearance consistent
with the mission
North Central West Virginia Comm. Orchestra
Formed non-profit organization with mission of promoting stringed
instrument study in North Central WV
Formed partnership with public schools to offer string classes in after-
school program
Grew student enrollment from 6 to 110 students in three years
Wrote grant proposals, organized fund-raising events, developed Board of
Directors, coordinated volunteers, managed financial health of organization
University of Pittsburgh
Supervised day-to-day activities of communications specialist staff
Coordinated national media relations activities (press releases, daily
experts bulletin service, promotional videos)
Worked with college deans to create media relations plans
Produced promotional videos and experts database
Pittsburgh Symphony Orchestra
Editor and business manager of weekly 64 page program magazines for six-
concert series
Handled media relations in regional market for all symphony concerts and
events
Copywriter/producer of annual report, board of directors newsletter, and
other special publications
Coordinated pre-concert lecture series and presented 12 lectures per season
Laura Reed, Page 2
Music Teachers National Association
Managed publishing and public relations activities of national non-profit
professional association
Supervised communications/production department staff of four professionals
Promoted from Coordinating Editor to Assistant Editor to Editor of the
association's bimonthly journal
Instituted desktop publishing system for production of association journal
and publications
Freelance Writer/Editor
Coeditor of Teaching Music through Performance in Orchestra, pub. GIA,
Chicago
Contributor to Music, Brain Development and Learning, pub. MENC, Washington
DC
Freelance writer of articles for The Strad magazine in London and Strings
magazine in the US
Editor of the Jazz Fiddle Wizard Jr. series published by Mel Bay
Publications, St. Louis
Gilbert Unified School District
. Created the Mesquite Orchestra Student Mentoring Program which
trains high school students to tutor junior high and elementary
students after school. Program named one of 13 "Promising Programs
in Arts Education" by the Arizona Department of Education and was
awarded a $25,000 grant
Poplar Grove Middle School
. Created and hosted the first All-County Orchestra Festival in
Williamson County, TN
EDUCATION West Virginia University, Morgantown, WV
Master of Music in Music Education, 2003
University of Cincinnati, Cincinnati, OH
B.A. in Music/Journalism, 1986
University of Cincinnati, Cincinnati, OH
20 credits toward M.A. in arts administration (non-profit
MBA), 1986-1987
PROFESSIONAL Three Citations for Exceptional Leadership & Merit,
American String Teachers Association
ASSOCIATIONS/ Board Member, Williamson County Youth Orchestra
AWARDS National Executive Board Member, American String Teachers
Association
Chair of the Development Committee, Pittsburgh New Music Ensemble
Treasurer, Tennessee String Teachers Association
COMPUTER Proficient in Microsoft Word, Excel, and Powerpoint, Quark
Xpress, Moodle, Blackboard,
SKILLS FileMakerPro, Finale, Smart Music
Contact this candidate