Sales Project Manager

ADRIEL A. PERSON

**** ** ******** • Portland, OR 97220 • abi10f@r.postjobfree.com • Day: 405-***-****

STRATEGIC PLANNING PROFESSIONAL

A seasoned professional experienced at program initiatives. A resourceful and creative leader driven to achieve team

goals and create value-add solutions, an effective manager and persuasive facilitator with 8+ years of experience

managing initiatives and teams in small business environments, non-profit organizations and corporate partners.

SKILLS

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Brand Development Campaign Management Partnership Building

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Vendor Management Event Planning Web marketing

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Program Launch Team Management Project Management

PROFESSIONAL EXPERIENCE

American Legion Auxiliary (ALA), Wilsonville, OR

VISTA Field Site Project Manager (Volunteer) August 2009 - Current

Launched new one year granted Call to Service Corps Project at ALA Department State Office. Developed marketing plan and created

service events to support local military and veteran families. Represent ALA at local events and community resource meetings. Liaise

with local military and service support organizations including the Oregon National Guard and Operation Home Front. Created

opportunities to engage ALA community offices in service projects and expand the service area and reach of the ALA.

- Developed hunger relief program that reached 96 military families in the State of Oregon for the 2009-2010 Holiday Season

- Managed State-wide program introduction of Call to Service Corps Project

- Designed and communicated execution templates for national project team and field site managers

- Solicited $3,000 in donation for projects within first 5 months of program

- Created partnerships with local Wal-Mart, Staples, OfficeMax and Albertsons achieving, $5,000 in in-kind donations

- Created American Legion Auxiliary Oregon Website

- Created internet promotion program utilizing Facebook, Twitter and newly created ALA Oregon website

- Appointed to VAVS task force and National MLK Service Day PR committee to oversee effectiveness of VISTA Call to Service

Corps Volunteer recruitment efforts

Strategic Merchandising Partners, Inc. (SMP), Ventura, CA

Director of Merchandising and Client Services March 2007 – February 2009

Launched newly developed client services department and multi-cultural merchandising programs for clients focused on bilingual and

Spanish speaking consumers. Designed and implemented growth plan for national merchandising programs at Disney interactive, H&R

Block and Zoom in BestBuy, GameStop and Macy’s. Assisted with the development of field management standards and rep hiring

criteria to achieve customer satisfaction and created standard operating procedures for all new client launches.

- Sustained $3.8M in annual revenue by building successful replenishment and merchandising model for home entertainment and

department store clients including Redbox, Disney, Zoom/Proactiv, Target, BestBuy and Macy’s

- Managed market-wide logistics and brand introduction for national accounts Proactiv and Macy’s

- Designed and implemented call center integration with Zoom/Macy’s

- Managed customer service call center

- Developed tracking and trending KPI reporting standards

- Developed incentive program with national retailers

- Managed contract negotiations

- Developed in-store merchandising tools to measure the effectiveness of promotional campaigns

General Growth Properties, Carson, CA

Marketing Manager May 2006 – March 2007

Successfully developed and implemented mall marketing programs increasing revenue and combating competitive intrusion. Designed

and implemented comprehensive event and promotion plan that included mall public relations, radio and media buys as well as

community partnerships with local city leaders. Directed brand management, including development and timely creation and execution

of brochures, signage, window treatments, banners and web content.

- Managed $.25M in national partnership and local mall marketing budget

- Increased foot traffic by 15% during off peak season

- Designed effective marketing and launch plan that maintained traffic increase during construction projects at mall

- Designed unique consumer offerings and compelling local event sponsorships that increased mall visibility including

partnerships with ESPN X-Games and Pepsi

- Leveraged community events to create relationships with city officials and community leaders while increasing community

investment and mall visibility

- Successfully launched 6 national retailers breaking corporate sales records at Chili’s, WingStop, WaMu, TMobile, Jamba Juice

and 24 Hour Fitness

- Developed and implemented opportunity plans for underperforming retailers that resulted in an average sales growth of 5% per

retailer

MGM Home Entertainment, Santa Monica, CA

Assistant Manager of Merchandising Sales Services June 2004– September 2005

Drove merchandising programs from inception to fruition for all of North America. Designed field promotions to increase client visibility

and consumer awareness and developed retailer programs centered on MGM DVD product at grocery retail. Created and implemented

bilingual (Spanish and French) merchandising programs in both the US and Canada. Oversaw all day to day aspects of the launch life-

cycle for new retail partners, managed CRM reporting, issue resolution and facilitated off site vendor trainings for national

merchandising programs. Managed the on-time delivery of MGM product, dedicated displays and merchandising services at retail

partners throughout North America.

- Responsible for sustaining and developing merchandising programs to support $25M client base

- Designed and maintained bilingual merchandising program in French Canadian provinces

- Managed contract negotiation and performance for 7 MSO vendors in the US and Canada

- Developed merchandising and Vendor Managed Inventory tracking processes

- Developed retailer promotions that highlight retailer strengths and increased retailer cooperation in program by 50%

- Effectively trained coached and managed team of 10 direct reports

- Developed standardized merchandising case study and impact reporting

- Successfully launched merchandising programs in 16 grocery, DVD and consumer electronics retailers

adidas America, Carrollton, TX

Marketing/Specialty Running Sales Representative March 2001 – June 2004

Developed and executed corporate sales plans and marketing communication initiatives for adidas America. Developed running related

sponsorship and promotional campaigns. Designed and implemented business development, sales, marketing and PR strategies. Created

and managed product merchandising plans for specialty retailers to meet local and national adidas sales priorities.

- Achieved 36% sales growth capitalizing on relationship building and negotiations

- Created regional sales strategy, marketing literature and assortment planning procedure

- Secured key product placement and reviews in specialty magazines

- Developed B2B strategies instrumental in achieving national positioning of adidas as leader in community running

- Designed regional marketing research program to discover successful competitive selling and marketing strategies

- Developed strategic alliances with specialty retailers through cross promotions resulting in an excess of 20% sales growth

- Expanded responsibilities to develop enhanced campaigns for brand by utilizing professional athletes, sporting events,

experiential marketing programs, promotions, merchandising plans and event management

EDUCATION

University of Oklahoma, Norman, OK Masters of Organizational Development, Human Relations

University of Oklahoma, Norman, OK Bachelor of Psychology, Industrial

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