Marketing Development

SUMMARY OF QUALIFICATIONS:

. Six years of marketing experience with particular emphasis in

strategy, brand management and marketing planning

. Six years of team and project management experience

. Cross-disciplinary capabilities, involving both creative and

analytical processes

. Success in managing projects, project teams and executive-level

client relationships

. Experience developing campaigns in traditional and digital

media, including print, web, radio and video

AWARDS:

Marketing / Design:

2007 Alberici Award Winner . Responsive Support for Business

Development Marketing

2007 Business Marketing Association St. Louis - TAM Award . Gold -

Self-Promotional

2006 Business Marketing Association St. Louis - TAM Award . Silver -

Single Mailer

2006 Graphic Design USA - American Graphic Design Award

2005 Graphic Design USA - American Graphic Design Award

WORK EXPERIENCE:

Alberici Group - St. Louis, MO 2004 - 2010

Art Director/Marketing Manager

. Managed development, strategy and execution of creative and

communications campaigns for one of St. Louis' largest private

corporations ($1.3 Billion in 2008)

. Managed website development and post-launch creative/marketing

maintenance, including CPC/SEO management, social media

implementation and campaign analytics

. Managed corporate rebranding efforts, including interpretation

and translation of brand into a multitude of marketing collateral

and media

. Developed, managed and implemented strategic marketing

initiatives, involving collaboration with IT, Business Development,

Creative and Marketing departments

. Analyzed, interpret and report web trending data

. Produced written content for multiple levels of corporate

communications and business development, including pr,

advertisements, presentations and creative briefs

Key Accomplishments:

. Took marketing lead in launch of 4 websites, including corporate

website redevelopment and client portal mobile application

. Controlled corporate visual brand across all company outlets in

3 countries

. Teamed with sales leadership to support business development

efforts in development of RFI, proposals and presentation materials,

resulting in the acquisition of over $943 Million in awarded

projects

. Managed implementation of document control center, including

Sharepoint and CRM, to ensure smooth communications between

Marketing and Operations

. Initiated and enforced agency practices within Creative

department, including the use of creative briefs and billable hours

. Solely negotiated agreement with print vendor in 2009, resulting

in 20% ($24,200) savings to company on all corporate business cards

/ stationery

. Managed Alberici's 90th anniversary integrated marketing

campaign, which included strategic development / standardization of

message and graphics for 16 business/trade publications as well as

communications across print, radio and web

. Led marketing team during redesign of Alberici's corporate

website in 2008

. Managed simultaneous development of subsidiary brochure and

website

. Partnered with FSC-certified (Forest Stewardship Council)

printer to develop a brochure that paralleled company's corporate

message of sustainability

. Developed customized visual selling communications tools for

business development teams that aided in record revenues of $1.3

Billion in 2008

. Received Alberici award in 2007 for my contributions to the

business development team

Ladue News - St. Louis, MO 2002 - 2004

Graphic Designer

. Teamed with clients to develop targeted advertisement campaigns

for largely retail clientele

. Coordinated and maintained open communication between

advertising reps and production staff

. Managed department of three creatives

Greishaus - Cincinnati, OH / St. Louis, MO 1997 - 2002

Contract Graphic Developer

. Teamed with clients including ImageMatrix (Design Firm),

Centerbrain (Positioning Firm), Cincinnati CityBeat (Alternative

Newsweekly) and St. Louis Business Journal (Regional Business

Newsweekly)

Experience prior to 1997 is available upon request.

EDUCATION:

Northern Kentucky University - Highland Heights, KY Graduated May 1996

Received scholarship to attend . Major: Graphic Design . Minor:

English . BA Degree . Dean's List

SOFTWARE / LANGUAGES / PLATFORMS:

Adobe Creative Suite, Excel, PowerPoint, Sharepoint Moss 2007,

Outlook, Project, Word, CRM, Twitter, FourSquare, LinkedIn, MySpace,

Facebook, Quark Xpress, Wordpress, Google Analytics, XHTML,

JavaScript, CSS. Proficient in both Mac and PC platforms.

ORGANIZATIONS:

. Society for Marketing Professional Services (SMPS) 2009 -

Present

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