Sales Manager

GERARDO GARCIA-ANDRADE

Marketing and Sales Professional

**** ******* **** ** . ****, TX 77449 . 832-***-**** .

*********@*******.***

Summary of qualifications

OVER TEN YEARS OF MARKETING AND SALES EXPERIENCE, WITH MORE THAN FOUR

YEARS OF INTERNATIONAL EXPERIENCE.

Extensive record of success in managing and implementing marketing and

sales programs within several industries.

Focused, organized and a dynamic team member highly recognized for

creating alliances among different areas of the organizations.

Marketing and sales accomplishments

NATIONAL BRONZE AND METALS INC. HOUSTON, TEXAS / USA

Regional Marketing Manager Nov '08 to date '06 to date

. In charge of more than twenty top Latin American accounts with a sales

value of $3 USD million during 09.

. Full commercial strategy, price, advertising & promotion, product and

distribution within the Latin America market.

. Responsible of developing and maintaining strong relationships with

key purchasing influences.

. New business development and new products introduction into the

assigned markets and industries such Oil & Gas, resistance welding,

mining and aerospace among others.

. Co-responsible for the business unit EBITDA and net profit.

. Performing of industry analysis and sales and demand forecasting in

order to maintain company top management team informed about business

conditions.

. Analysis and forecasting of the commodities markets (LME and COMEX).

. Provide external leadership for the different assigned markets or

products by actively participating in trade shows and product

seminars.

Cemex USA dba Construtodo Inc. (Construmex). Houston, Texas / USA

Market Manager Jan '06 - Oct '08 '06 to date

. Design, production and interpretation of market research programs.

. Development and maintenance of new CRM program launched in 2007.

. Planning and implementing commercial strategies and programs for new

markets doubling the sales for Houston, Atlanta and Phoenix branches

in 5 months.

. Coordination and execution of Construmex' marketing budget of $2 USD

million, which included media buying (radio, TV and direct mail), web

page administration and public relations program.

. Development and implementation of a Telemarketing department with

direct supervision of 10 employees.

Cemex Mexico M rida, Yucat n / M xico

Southeast Marketing Manager Nov. '02- Dec '05

. Managing of the market research division (brand awareness, product

preference, market share) providing quarterly market insights to the

commercial management team.

. Handling and implementation of sales promotion planning (product

and/or within the retail chain) resulting in results above the planned

targets.

. Implementation of several incentive programs for company ready-mix

sales team which produced and increase of 5% on the market share.

. Managing of sponsorship budgets above the $3 USD million.

. Coordination of the re-opening of more of 300 new stores from company

retail chain in less that a year.

. Supervising of the correct implementation of the company's brand

manual.

Cemex Mexico Veracruz, Veracruz/M xico

Southeast Marketing Coordinator Jan '01-Oct. '02

. Planning and coordination massive events, whit a total budget of $1

USD million.

. Performing of market research on field (construction census on field

and distribution chain in Southeast region of Mexico).

. Handling the transformation of more than 100 company retail chain

stores (POP and merchandising).

. Managing of the company's promotional stock.

. Performing brand activation at sports events (Baseball and Soccer

professional teams).

Alliance Comunicacion Global Veracruz, Veracruz/M xico

Account Executive Jan '00-Dec '00

. Developing and implementation of advertising campaigns for Cuauhtemoc-

Moctezuma Brewing Company.

. Planning packaging design, promotional activation on field, as well as

design and implementation of sales promotions.

Mansur Sports (Cafeteros de Cordoba, Mexican Baseball League) C rdoba,

Veracruz/M xico

Marketing executive Jan '99-Oct '99

. Implementation of advertising campaigns and sales promotions which

allow the team being among the top 5 on ball park assistance during

the '99 season

. Managing of ticket and sponsorship sales. Customers include Pepsico,

Corona, Frito Lay among others.

. Planning and managing all the company events, including two sold out

throw back games broadcasted by ESPN 2 to the Latin American market.

. Handling media press conferences.

Education

UNIVERSITY OF HOUSTON-VICTORIA HOUSTON, TEXAS/USA

M.B.A. International Business Dec '08

ITESM, Instituto Tecnol gico y de Estudios Superiores de Monterrey

Monterrey, Nuevo Le n/M xico

B. B. A. Marketing May '98

Additional Information

LANGUAGES: SPANISH (NATIVE); ENGLISH (FLUENT).

Computer Skills: Windows, Office, HTML, Lotus Notes.

Courses: Finance for non financial executives (ITAM, November 1999).

Basic Cement Technology (CEMEX, September 2003).

Telemarketing Department Management (Mexican Institute of

Telemarketing, June 2007).

Metallurgy for the Non-Metallurgist (ASM International, October

2009).

RWMA Resistance Welding School (AWS, November 2009).

Associations: Member of the American Welding Society (AWS).

Member of the National Society of the Hispanic MBAs (NSHMBA).

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