Sales Manager

Mat Rocha

**** ***** ***. ** ******** WA *****

***.*****@*****.***

Mobile: 415-***-****

Online Advertising Sales

Objective: Secure an sales/business development position with an innovative, vibrant company that rewards creative, driven,

and dedicated team members

Skills and Qualifications:

• Eight years of successful online and offline advertising sales/management/business

development/account management

• Proven solution based selling to small, medium and Fortune 500 companies, B2C and B2B

• Deep understanding of search and display platforms, Behavioral targeting, campaign

management, analysis and optimization

• Organized time and priority management, strong verbal and written communication skills,

confident closer, detail oriented, team player, passionate learner, and resilient competitor

Experience: Hearst Digital Media May 2009 - Present

Business Development Executive

• Helped launch largest online only paper in the USA, partnerships included: Google, Microsoft, Yahoo,

Zillow.com, Facebook, Metrics 4 media, Zvents and all Hearst properties

• Products sold include: display and search advertising, SEO, email marketing, Yahoo behavioral targeting, and

SEM automotive lead generation.

• Negotiated and closed HSM largest local direct retail client, sold all verticals, local SMB and Fortune 500

national accounts

• Number 3 revenue producer on a team of 25 business development executives

• Led automotive division with 90% of team sales, implemented bundled search, display and lead gen packages

for local dealerships

Washington CEO Magazine July 2006 - November 2008

Director of Advertising/Senior Account manager

• Helped build magazine into the award winning (#2 in US) statewide business magazine in the nation

• Increased revenue by 34% in a down market while generating 61% of revenue on a 4 person sales staff.

Helped create unique events, increased event attendance and sponsorship revenue by 150%

• Grew website traffic and display sales by 500% in a declining advertising economy

• Drove new business development with client based solution selling, industry knowledge, high professional

standards and self motivation

• Prospected, identified and closed key local and national accounts, both direct and agency

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Clear Channel Radio, KNEW November 2005 - July 2006

Advertising Sales

• Helped grow a newer talk radio station to #3 in a highly competitive market

• Met monthly quota all 8 months in radio and web advertising while driving new business

• Increased client solutions by selling all 10 Clear Channel stations and online advertising

• Signed national automotive client to largest direct contract in station history

ABC Radio, KGO/ Oakland Raiders Football Sept 2004 - November 2005

Advertising Sales

• Increased sales and market share in a competitive market, #1 station in the #4 market in the nation.

• Captured new business, strong B2B sales format, independently achieved goals, 96% of KGO budget

• Achieved 112% ($112,000) of NFL Oakland Raider advertising budget in a difficult market

• Promoted and sold six Radio Disney events in four different counties, generated $108,000 in sales

New Times Inc./SF Weekly January 2002 – June 2003

Advertising Sales

• Achieved top 10% in total revenue, new ads, and total ad producer in the nation

• Helped SF Weekly become fastest growing alternative weekly in the United States

• Salesperson of the Month for 5 different months, exceeded quota for 20 consecutive months

Online Stock trader January 2002 – present

• Trade online in a personal trading account for extra income and during unemployment

• Use risk analysis from 13 year trading career to supplement income

• Successful money manager in a volatile market

Pacific Stock Exchange 1988 - 2001

D.A. Davidson 1999 - 2001

Specialist / Trader

• Operated a trading post on the Pacific Stock Exchange. Thrived in a fast paced work environment

• Improved execution time and price improvement by 35%

• Consistently ranked in the top 10% in performance ratings, while increasing profits

Morgan Stanley Dean Witter 1997 - 1999

Specialist / Trader

• Managed customer orders in the “book”, while making markets and trading decisions for the firm

• Improved profitability by 20% on an established trading post

• Developed a trading program to increase profits while reducing losses

Paine Webber 1988 - 1996

Specialist / Trader

• Increased profitability and lowered expenses, achieved a top 5% performance ranking at a high volume

trading post

• Responsible for hiring, training and development of future traders

• Served on the Pacific Stock Exchange Marketing committee, helped promote and advertise the PSE

• Originated a trading platform based on tracking and recording to optimize daily profits

Education: California State University at Chico

Bachelor of Science degree in Business Administration/ Marketing/Advertising

Hobbies and Passions:

Golf, fitness, all outdoor activities, dining, traveling, poker, sporting events, music, friends and family

Contact this candidate