Sales Manager

S teven L. Prevo

** ********* **., ********, ** 060**-***-*** 5644 ***********@***.***

VERSATILE MANAGER/SALES PROFESSIONAL

Operations Management Product Development Implementation Forecasting &Budgeting

Marketing & Sales Relationship Management Training Development

Broker & Vendor Relations Performance Management &Improvement Purchasing Inventory

Control

Accomplished, results driven, and experienced Manager and Sales Professional skilled in delivering and sustaining

revenue/profit gains within highly competitive US retail markets. Exceptional communicator with a creative sales style,

excellent problem solving abilities, and a keen client needs assessment capability. Recognized background in identifying

opportunities, providing business solution, and closing sales while meeting & exceeding sales quotas. Proven ability to

think outside the box and effect change using a solution based mindset retaining the ability to assess most situations

quickly and adapt into the style that most fits the situation. Committed to quality service and performed responsibilities

with professionalism & ethics even under extreme pressure while implementing established standards and procedures.

KEY STRENGTHS

Dynamic communication/interpersonal skills. Maintained exceptional interpersonal & communication skills. Built &

maintained healthy relationships, while interfacing confidently with people of diverse levels and backgrounds.

Excellent organizational skills. Developed specific goals/plans to prioritize, organize, and accomplish work. Recognized

for cross discipline talents in needs analysis and problem resolution in fast paced environments.

Active listening and problem sensitivity. Provided full attention to details, took time in understanding the points being

made, and asked questions as appropriate. Applied deductive & logical reasoning made independent decisions, and

recognized emergency and hazardous situations.

Dedicated, innovative, and self motivated team player. Initiated action and follow through procedures to conclusion of

any commitment. Reacted flexibly to changes in priority and direction, assumed increased responsibilities as needed, and

motivated others to achieve business objectives.

Computer competent. Proficient in using Microsoft Excel, Word, PowerPoint, and Outlook as well as in Act 2000 and

Wal Mart Retail Link software.

PROFESSIONAL EXPERIENCE

Director Of Sales HERBASWAY LABORATORIES L.L.C. 2009 Present

Increased sales by 20% from 2009 to 2010 by creating a forecast based upon a plan, and still maintained a lean budget

while educating brokers how to reach these objectives.

Made headquarter calls to present brand schematic suggestions while working inside budgets.

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S teven L. Prevo

13 Windcrest Dr., Hartford, CT 060**-***-*** 5644 ***********@***.***

Made regular market tours/visits to perform store audits, check ACV levels based on reporting.

Helped develop a marketing plan and surveyed the market for Last Round hangover support drink.

Created a new item Last Round hangover support drink.

2007 2009

Eastern Regional Sales Manager WISDOM NATURAL BRANDS

Created a forecast that doubled in size from 2007 to 2008 based upon a plan and still maintained a lean budget while

educating brokers how to reach these objectives.

Worked with Whole Foods buyers to promote Wisdom Natural Brands/Wisdom of the Ancients Tea.

Executed sales volume and tracked/audited the distributors and broker network.

Attended table top shows and educated the distributor reps and broker reps to gain greater distribution for Wisdom

Natural Brands/Sweet Leaf Stevia Sweeteners.

Increased distribution by over 1000 stores in four months of Sweet Leaf Stevia in the mass market and having it placed in

the sugar set.

Communicated with Wal Mart, DECA, Tree of Life, and UNFI to forecast and promote our line of products Wisdom of

the Ancients Tea and Sweetener.

2004 2007

VP of Sales Eastern Division CHOMP INC.

Created and implemented a program that gotten distribution for both in aisle and front end/checkout lanes, by using racks

that either attached to the candy or general merchandise section for an impulse sale, highest traffic part of the retailer’s

store.

Developed a broker network in all classes of trade such as Grocery, Convenience, Drug, and Mass including Pet

Distributors such as Coles Pet Supply, P & P Pet Products, Pet Food Exports, Phillips Feed & Pet, Super Dog Pet Food

and Central Pet.

Gained listings at Stop & Shop MA, Giant Landover MD, Giant Carlisle PA, Topps NY, D’Agostino’s NYC, Food Town

NY & NJ, BI LO SC, Lowe’s, Ingles, Food Lions, Publix, Wegmans, Wakefern, Path Mark, BJ’S, Sam’s Club, CVS, Rite

Aid as well as Pet Distributors.

Created a spreadsheet to justify the (ROI) on getting a listing based on the cost share of slotting.

2000 2004

East Coast Regional Sales Manager SCHUSTER MARKETING INC.

Acquired listings at CVS, Eckerd, Ames, Shaw’s, Wakefern, Food Lion, A&P, DeMoulas, Sunoco, Store 24,

Cumberland Farms (MA & FL), The Pantry Inc., Bed Bath & Beyond, Linens ‘N Things, Publix, BI LO, Toy’s R Us, K

B Toy’s, Winn Dixie, Publix Wal Mart, BJ’s, Sam’s Club, Distributors, C Store Chains among others.

Developed and managed a team of 12 candy/food brokers in 17 states on the East Coast. Assessed and monitored their

capabilities to efficiently satisfy company’s sales needs.

Planned and organized broker visits to account sell promotions, displays, and planograms of the line of Blitz Power.

Performed return on investment (ROI) analysis that optimized company’s marketing strategies.

Targeted former Altoid mint brokers and sold them on the brand of Blitz Power Mints.

Increased sales by 40%, within a 12 month period.

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S teven L. Prevo

13 Windcrest Dr., Hartford, CT 060**-***-*** 5644 ***********@***.***

National Sales Manager PES INC. 1990 2000

Generated sales forecasts and managed direct sales and dealer/broker networks throughout the U.S. Assessed marketing

strategies and tactics through direct communications with Physical Therapists, Podiatrists, Chiropractors and General

Practitioners.

Introduced new consumable products and implemented national marketing tactics for a contract manufactured new

products, such as pain relieving gel and antiseptic hand cleaners.

Conducted extensive product research, created packaging and marketed and sold the product through a national dealer

network, trade shows, print media and a direct mail sampling program.

Developed a strong customer base and helped build the business by increasing distribution and sales by 60%.

National Sales Manager LLOYD TABLE COMPANY 1987 1990

Managed a national network of Medical Dealers for a high end Chiropractor Table Manufacturer.

Conducted market analyses, formulated sales plans and managed marketing and product promotions.

Introduced new products to dealers and provided product presentations at trade shows and medical colleges.

Opened new dealer networks and increased sales by 30% without any price increases, within a 16 month period.

Created and implemented a Finance Program for Dealers.

District Sales Manager NESTLE FOODS INC., IOWA TERRITORY 1985 1987

Successfully managed wholesale and retail accounts in the Grocery Divisions of the major food Manufacturer with total

sales of $18M.

Generated sales forecasts and marketing strategies for increased sales.

Trained and managed 5 full time and 6 part time Retail Sales representatives.

Hired part time merchandisers, resulting in increased district sales by 20%.

Consistently was rated #1 in sales performance in the Minneapolis/St. Paul region.

Account Sales Representative RALSTON PURINA COMPANY IOWA TERRITORY 1979 1985

Increased sales with a Key Account in the Grocery Division to over $3M by 25%.

Selected by Senior Management to provide a product presentation at district and regional meetings.

Increased market share at the retail level above regional and national averages by 20%.

Introduced new products, such as Beef Flavored Puppy Chow and Purina One canned Cat Food.

Education

UNIVERSITY OF IOWA 1979 BA, Marketing

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