Sales Marketing

Sherry R. Pitkofsky

*** ********* ****, ********* *** New York, NY 10069

Cell: 646-***-**** Email: ***************@*****.***

OVERVIEW

Accomplished, senior marketing professional with broad marketing

experience, encompassing strategic planning, qualitative & quantitative

research, interactive marketing, creative development, business

development, consumer promotions, direct-marketing, public relations, and

sales promotion, with the ability and skills to provide creative,

innovative, enthusiastic and forward-thinking leadership in a team

environment. Focused on achieving continuous, improved business

performance.

EXPERIENCE

Director, Ad Sales Marketing

October 2007-present

Bravo Media, New York, NY

. Develop dynamic multi-platform marketing campaigns for national

advertisers that drive incremental ad sales revenue and elevate the

Bravo brand

. Initiate the development and implementation of annual marketing plans

that resulted in consistent sales increases, in a flat growth

industry. During this time, marketing played a key role in achieving

sales growth that consistently outperformed key competitors and the

industry as a whole

. Drive the development and implementation of media strategies that

resulted in improved efficiency and accelerated sales growth and

profitability

. Pitch original ideas to agencies and potential clients to generate new

business and expand current client base

. Lead marketing strategist on digital initiatives producing nearly 200%

growth year over year

. Create Bravo's sales strategy for web, mobile, social media and

interactive television sponsorships furthering the growth of the

digital advertising and marketing ecosystem

. Serve as Bravo's leading evangelist to marketers, agencies,

publishers, and technology companies on mobile advertising and

marketing

. Supervise the development and implementation of promotional

agreements, scripts, storyboards, on air spots, digital creative and

on-pack/POP creative

. Provide ad sales with materials that educate new advertisers about

relevant sales programming opportunities

. Work with internal teams to develop, publish, and implement out-of-the-

box solutions to creating 360 marketing solutions

. Execute sales strategies, priorities, projects with a team of 5

employees

Sr. Manager, Creative Services/ Business Development

February 2006-October 2007

Cond Nast Publications/Cond Net, New York, NY

. Prospected, cultivated and established new strategic marketing

partnerships; top new clients include Match.com, Williams Sonoma, Coca-

Cola, Sony, eMusic and Facebook/Myspace

. Expanded existing promotional alliances to broader, more productive

marketing partnerships through customized sponsorships

. Strategized concepts and budgets for custom creative advertising

campaigns

. Created business development partnerships and initiatives for traffic

generation

. Provided creative direction to meet client's strategic objectives on

sold programs (video, minisites, super rich ad units, mobile, and

others)

. Led ideation, creation and education for social media custom concepts

. Contributed ideas to development (user experience, directional

verbiage) of various new interactive areas on the site

. Drove creation of sales materials for advertising pitches and events

. Created specialized online consumer marketing plans for all 28

magazine publications

. Managed tracking and reporting of applications to ensure high traffic

and subscription goals

. Initiated the ongoing development of new media initiatives for Cond

Nast's Consumer Marketing Department

. Focused on the creation of mobile marketing programs for subscription

generation

. Oversaw online partnership protocol for four new business development

employees

Director, Partner Marketing

September 2004-February 2006

Bolt Media, New York, NY

. Managed advertising network with over 10 million monthly unique users

. Developed marketing concepts embodied in proposals and programs

instrumental in securing advertising engagements generating revenue of

over $10 million in sales

. Supervised partner marketing/ traffic department of four employees

. Account Manager of client campaigns for West Coast and Midwest

regions; top clients include Nike, Citibank, Warner Brothers, L'Oreal,

Nintendo, Wrigley's, Paramount and Electronic Arts

. Responsible for the on-going development of marketing concepts created

to close advertising deals and increase revenue

. Created revenue management systems and inventory control procedures

for the network

. Worked with VP of Sales to provide technical sales support,

advertising guidelines and pricing structure

. Handled relationships with third party technology

. Managed weekly and monthly tracking and demographic reports

. Educated prospective clients and sites regarding online advertising

including ad placement, design and marketing

Account Executive

August 2001-August 2004

Bennett Book Advertising, New York, NY

. Managed national print and broadcast campaigns for a number of

publishing companies

. Responsible for over 4 million dollars in annual billings

. Developed creative direction including copywriting and design

. Acted as a liaison between clients, designers and media department

. Maintained budgets and created production schedules

. Advised clients on media buys and met with sales representatives to

develop incentive programs

Marketing Associate

June 2000-August 2001

Perseus Books Group, New York, NY

. Marketing support including creation, development and design of direct

mail, advertising and website promotion

. Directed scheduling, design and production of all academic promotion

pieces

. Event planning including coordination of conference exhibits and

budgets

. Analysis of international sales on overseas accounts

ACTIVITIES AND SKILLS

General Applications: Powerpoint, Word, Excel, Outlook, Quark Xpress, Adobe

Photoshop, Illustrator, Saleforce

Advertising Traffic Applications: DoubleClick DART, Eyewonder, Pointroll,

Unicast, Eyeblaster, Atlas, Klipmart

EDUCATION

The Pennsylvania State University

May 2000 B.S., Environmental Resource Management Minor:

Geoscience

Contact this candidate