Sales Marketing

Summary

More than * years experience in the event production and hospitality

industry ranging from healthcare conference planning to client retention

and return on investment analysis. Past member of PCMA, MPI and

currently works for Site. Possess a deep understanding of the business

and financial aspects of meeting planning including, strong project

management, time management, and interpersonal communication skills.

Passionate about increasing sales, law, negotiation, and marketing.

Entrepreneurial, analytical, honest, result driven, able to multitask

and understanding of clients' needs.

SKILLS

Software experience: iMIS, ShowCare, Laser, Cvent, Sabre, Quark, social

networking tools and Microsoft Office

Expertise: contract negotiation, public speaking, product and service

sales and logistics

Experience

SmithBucklin Corporation - Chicago, I'll 09/06-present

Performance Trust Capital Partners Representative via SmithBucklin -

Chicago, IL

Manages all aspects of corporate event planning, including an annual

conference with a $330,000 budget. Produces and manages on-site, 3-day

educational meetings to drive sales. Duties include negotiating hotel

and event contracts, building attendee registration system, monitoring

and transporting on-site marketing materials including printed marketing

products, personalized education binders, and market updates. Oversees

event set-up, orders all food and beverage, determines AV needs, travel

needs, manages speakers and assists with presentations, adjust the

agenda on-site as needed, main contact for attendees before the event

and on-site.

In order to produce superior events effectively, learned their business

concepts and marketing techniques used to interact with customers.

Attendee reviews have positively increased since managing the events.

Meeting and Event Coordinator

Develops and updates conference Web sites, linking together numerous

vendor links and social networking tools. Designs attendee data

transfers and membership data uploads to link registration information

with networking tools.

Manages conference logistics and registration for events with up to

10,000 attendees for seven associations in the Technology, Business, and

Healthcare industries including; SGNA, ACG, NAON, IOUG, Site, and APRA.

Determines on site layout and flow as well as oversees event set up and

on site registration. Prepares budgets for all events, creates request

for proposals, audits income statement and accounting information,

produces and analyzes registration and housing reports, and recommends

and adjusts guarantees/budgets based on industry patterns and trends.

Utilizes industry contacts and relationships to determine the most

suitable venue and provider based on each client's event specific

requirements. Educates clients and provides recommendations on location,

room blocks, and additional services. Negotiates favorable rate with

hotels and vendors. Determines the most viable concessions and finalize

contract negotiations on approximately 300 contracts a year. Audits

final invoices and follows up on delinquent attendee payments.

Liaison for the Caribbean and Technology vendors for SmithBucklin.

Trains staff members and conducts annual performance reviews; provides

solutions to high level customer services issues.

Forms cohesive working relationships with outside vendors such as CVB

representatives, internal staff, external clients, boards and

committees. Manages and strengthens relationships with vendors in the

hotel, software, and service industries through continuous communication

and attendance of industry events.

Creates and implements policies and procedures for all events. Produces

and updates conference specific section of client's annual work plan.

Works with other departments to effectively manage project deadlines.

Confirms marketing material has correct information and is released on

schedule.

Talley Management Group, American Cancer Society - Mt. Royal, NJ

Contracted 04/06-08/06

Registration and Housing Manager

Developed procedures and managed registration and housing for three

international conferences hosted by the American Cancer Society,

including the on-site registration of 7,000 attendees, created

production and distribution logistics of seven different conference bags

and materials. Arranged shipping of all on-site materials, supervised

preparation and distribution of promotional materials.

Responsible for hiring, training, and managing 50 volunteers and

temporary staff, assisted VIP speakers.

Focused on areas of program development and preparing the CME/CNE

accreditation applications for 450

speakers. Also, participated in gathering sponsorship quota totaling

$100,000.

Philadelphia Bar Association-Philadelphia, PA

08/05-03/06

Meeting Coordinator

Managed the on-site conference and education center. Responsibilities

included preparing and disseminating electronic and printed meeting

notices, producing meeting materials, ordering catering and audio visual

equipment, managing registration on-site, updating membership records in

iMIS, and collecting CLE information. Creating and updating the meeting

schedule for the center.

Liaison for committee chairs: worked with committee members to

understand their unique styles and requirements for meetings,

recommended venues, collected meeting information, and assisted in

content development and topic research. Provided pre-planning and

on-site assistance for high profile external meetings, elections, and

events for PBA.

STA Travel-Philadelphia, PA

10/04-08/05

Travel Advisor

Sold all aspects of world travel and helped clients plan their perfect

vacation. Sold plane tickets, rail passes, tours and cruises.

Partnered with MTV to produce events. Resulted in increased package

sales of 30%. Booked travel for Temple University staff and organized

events on campus.

Education

Temple University, School of Tourism and Hospitality Management -

Philadelphia, PA 2006

M.A., Tourism and Hospitality Management (Hospitality Law, Marketing and

Accounting classes)

Internship at Cordish Development Company, Atlantic City Outlet, "The

Walk"- Marketing & Tourism Intern

Canisius College - Buffalo, NY 2003

B.A., Communications, Concentration in Public Relations and Marketing

Study Abroad Programs 2002

University of North London - London, England,

University of the Sunshine Coast - Queensland, Australia

2003

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