Sales Marketing

JUDD NIEMAN

*** ********** ***** • Johns Creek, GA 30022

404-***-**** • *******@*********.***

MARKETING / EVENT MANAGER / PRODUCER

Creative Implementation Expert – Translate Clients’ Visions into Reality – Generate Leads

Execute Strategic Sales Operations – Expand Markets – Build Brands and Businesses

Corporate, tradeshow, staging and touring experience: 384 Shows, 22 tours

HIGHLIGHTS OF QUALIFICATIONS

• Conceive, design, build, manage, present and produce high profile events with budgets upwards of $1MM for

Fortune 100 clients in U.S. and abroad, resulting in satisfied, loyal customers.

• Coordinate and collaborate with internal and external stakeholders, including company’s creative department,

account executives and project management and production teams, resulting in innovative, effective sales and

marketing promotional materials.

• Managed customer relationships and present events that fulfill client objectives and provide unanticipated,

out-of-the box results.

• Manage, coordinate, maintain and solicit business, grow account base; successfully promote targeted client

p roducts.

PROFESSIONAL EXPERIENCE

Ogden Design and Creative, M arketing / Event Manger A tlanta, GA 1994 – present

Manage budgets: Over $ 1MM

More than 40 events annually.

Supervise/motivate staff of 28.

Key Clients: AT&T, The Coca-Cola Company, The Home Depot,

Shell Oil.

Conceive, create, design, build, present and manage all aspects of production for high-profile campaigns and

events worldwide.

• Recognize alternative solutions and identify and execute targeted approaches.

page 1 of 4

J udd Nieman j ******@*********.***

• Create and implement annual marketing plan, resulting in positive and steady growth in business since 1995.

• Display leadership and strong aptitude for branding, creative development, sales and marketing and customer

relations; impress clients and deliver innovative programs that achieve or exceed their expectations.

• Analyze market research, coordinate logistics and execute marketing plans. Manage and negotiate with

vendors, oversee sales force and conduct preliminary- and post-event evaluations.

• Demonstrate strong communication, management and logistical aptitudes that support sales and new

business development and technical and resource planning.

More than 30 events.

Supervised 5 staff members.

Key Clients: The Coca-Cola Company, Turner Broadcasting, NewsCorp and Atlanta Commit tee for the Olympic

Games.

Flexibly develop recommendations for strategic and tactical adjustments that address changing conditions.

J . Laymond Patterson, P roduction Manager A tlanta, GA 1992 –1994

• Used well-developed organizational, communication, management and relationship-building skills to fabricate

and produce innovative events throughout U.S. and Europe that distinguished clients from competition,

generated revenue and drove attendance.

• Articulated customer focused ideas and demonstrated problem-solving skills by directing cross-functional

teams and managing third-party vendor relationships, resulting in successful public relations, marketing and

sales efforts.

• Developed and managed lead generation process and supervised public relations efforts that ensured efficient,

well-documented events, t rade shows, meetings and productions.

page 2 of 4

Judd Nieman j ******@*********.***

SELECT PRODUCTION AND EVENT HIGHLIGHTS

The Home Depot N F L Expe rience House, Centerpiece for tit le sponsorship for Super Bowl

2006 – 2009

Conceived, designed and fabricated non-typical home, using almost exclusively in-store products. Achieved brand

awareness via product showcase and incorporated customer interaction. Completed on-site production in record

t ime - just 18 days from paper to opening. Designed and fabricated The Home Depot NFL MVP Trophy.

Results: Overwhelming success. This was only venue where families could interact simultaneously.

Crowne Plaza I nvitational, PGA Tournament at Colonial, Ft. Worth, TX

2006 – 2010

Designed and constructed replica hotel that incorporated audio/visual elements, sweepstakes management and

patron giveaways. Worked within budgetary constraints to create appealing model.

Results: Achieved brand awareness, data capture for targeted marketing opportunities. This on site activation

was the only consumer and sponsor interaction, this allowed the consumer to learn about and touch the brand.

Resulted in the sponsor capturing desired data from the consumer for itself and other internal stakeholders.

AT&T Technology Tailgate Tour, N ational Tour

2007

Built and designed a mobile interactive unit and all associated audio/video and technology. Managed logistics

and t ransportation for 12-person marketing and sales team for up to 3 events per week for 21 straight weeks all

across United States.

Results: Tour activities generated enough incremental revenue for client to pay for itself and yield additional

p rofits for client. Increased sales, marketing and public awareness.

Cingular Wireless Rockin’ and Racin’, Bristol, TN

2005 – 2007

Transformed empty field into miniature city for one week surrounding fall NASCAR race. Planned and

coordinated logistics and production for free public concert. Oversaw talent acquisition, t ransportation, security,

hospitality, insurance and all

on-site management.

Results: T his unique onsite marketing opportunity allowed the sponsor to activate virtually where other r ights

holders held the primary sponsorship r ights, resulting in increased brand awareness in an otherwise

u navailable arena.

BellSouth / AT& T Classic, Atlanta, GA

2002 – 2007

Worked with client on marketing priorities for each year’s Tournament, and designed and built on-site product

showcases to li terally bring those priorities to life in a fan interactive environment. Client Fan Zone was

t ransformed into a sales and marketing opportunity incorporating public interaction with the client’s key

p roducts/services. Managed all aspects of corporate technology showcase. Cross-promoted with local and

national radio and television.

Results: Project netted 100% return on investment, and yielded additional incremental revenue for client.

page 3 of 4

Judd Nieman j ******@*********.***

A T& T U-Verse P roduct Launches 2007 – 2010 and Avalanche Tour 2008 – 2010

Shell Oil College Recruiting 2008 – 2009 – 100 Black Men of America National Conference 1998 –

2010

Essence M usic Festival 1998 – 2010 – M a r tin Luther King Holiday Celebration 1997 – 2008

Cingular NASCAR T rackside Display 2003 – 2007 – Home Depot NASCAR Trackside Display - N ASDAQ

100 Tennis Tou rnament 2001 – 2007

BellSouth Hot Corner at Tu rner Field 2001 – 2007 – BellSouth College Football Tour – BellSouth Minor

League Baseball Tour - B ellSouth Golf Classic 2000 – 2006

Atlanta Olympic Games I OC Reception and Coca-Cola Hospitality, 1996

Flyboys Movie P remiere - The Pagemaster Movie Premiere and Press Junket (France, I taly, Spain), 1994

Atlanta Olympic Stadium Groundbreaking 1993 – B arcelona Olympic Games 1992

Roberto Goizueta Funeral 1997 – M aynard Jackson Funeral 2003

SELECTED TECHNICAL AND PRODUCTION SKILLS

• Specialized audio/video and electrical lighting experience.

• Thorough understanding of IATSE and Teamster union labor rules and contracts.

•

•

• Maintain accurate t ime records while on show site to ensure proper contract labor and

client invoicing.

Coordinate on-site vendors; oversee planning, delivery, installation, dismantling and

recovery of production equipment.

Work with show management and equipment rental departments/coordinate inventory availability/shipping

schedules.

In-depth knowledge of AutoCAD, F inal Cut, Excel, Illustrator, Photoshop, Word, PowerPoint and computer-aided

d rafting.

EDUCATION / AWARDS & CERTIFICATIONS

University of Alabama – T uscaloosa, AL 1987 – 1991

2007 Premier Print Award - Best in Category • 2007 and 2005 PIAG Award - Best in Category

page 4 of 4

Judd Nieman j ******@*********.***

Contact this candidate