Sales Marketing

Alex Herman

P.O.B. ****, Hashmonaim, ISRAEL

Tel: +972-*-*******

Mobile: +972-**-*******

***********@*****.***

Curriculum Vitae

WORK EXPERIENCE:

Memador Ltd. Jerusalem, ISRAEL

C.E.O

2007-2010

Memador was established in 2004 and is a leading provider of digital album

solutions. Memador specializes in the creation and design of classic

prestige albums utilizing its proprietary digital design and color

enhancement technologies.

Memador albums won the 1st prize for its supreme quality at the

international PMA 2008 show, managed by DIMA (Digital Imaging Marketing

Association).

www.memador.com; www.memador.co.il; www.albumella.com

In April 2010 I left the company after selling its activity to a business

partner and creating value to the share holders,

. As part of managing the company, responsible for defining Memador's

strategy, rebranding, defining marketing & sales strategy, products

identity, marketing tools, etc.

. Launching new products

. Establishing sales and support teams

. Opening a sales office in the US

. Allocating and managing distribution channels in Europe, US, Asia

. Signing a franchising agreement with a European company in order to

create a local production facility based on Memador's technology

. Working closely with current investors and shareholders

. Managing all financial aspects, including banks, raising money, funds,

accounting etc.

. Creating production facilities in Israel

. Managing patent issues

. Hiring and managing employees

. Organizing customer's events

. Day to day management

WonderNet Ltd. Tel-Aviv, ISRAEL

Vice President, Sales & Business Development

1999- 2007

WonderNet is a leading provider of digital handwritten signature solutions,

holding the largest number of signature profiles worldwide. WonderNet's

distinguished technology offers a unique product line that incorporates

biometric signature capabilities into commonly used applications, to ease

and secure document signing processes.

www.wondernet.com; www.penflow.com

Joined the company in the start-up stage and led it to become a profitable

company with over a 5M$ annual revenue and a worldwide leader in its

market. Opened a joint venture with a leading European partner which later

acquired WonderNet's technology.

Vice President, responsible for all aspects of marketing, sales & business

development, worldwide:

. Creating Marketing & Sales channels in Israel, Europe, North America,

South America and Asia.

. Establishing and managing a North American based sales team

. Establishing a daughter company in Austria, including raising money from

a strategic partner, marketing strategy, sales force, etc.

. Managing direct strategic sales

. Responsible for the definition and development of new products

. Creating business plans for marketing and sales strategies for the

current and future products

. Allocating joint ventures with strategic business partners, system

integrators, distributors, and technology partners

. Liaison with PR companies

. Director of the sales and marketing teams

International Bedding Systems Ltd. Kfar-

Sava, ISRAEL

Assistant to VP Marketing and Sales

1994-May 1999

IBS is the manufacturer and distributor of Simmons and Sealy mattresses in

Israel.

Involved in all aspects of sales & marketing:

. Brand Manager of the Youth Upholstered Furniture product line

. Planned, coordinated and supervised operation of trade shows booths

. Managed the sales force

. Managed Simmons's showrooms and factory outlets

. Involved in prospecting new clients

OTHER:

. June 2001: Invited by the European Commission to participate in a panel

meeting in Brussels as an expert in the biometric market

. November 2001-June 2002: Partner in the BEE project (Business environment

of biometrics involved in electronic commerce) financed by the European

Commission, as leader in the project, for creating the business and

marketing strategy

. Speaker at various international conferences in Europe, US, South America

and Asia

EDUCATION:

CITY OF NEW YORK UNIVERSITY, BARUCH COLLEGE N.Y., N.Y.

Executive MBA 1998-

1999

BAR-ILAN UNIVERSITY RAMAT GAN, ISRAEL

BA in Economics and Business Administration 1994-1997

. Graduated with honors

LANGUAGE:

. English and Hebrew fluently

Contact this candidate