Craig Gifford

*** **** ****** ? Keller, TX *****

abhzgl@r.postjobfree.com ? Home 817-***-**** ? Cell 801-***-****

Energetic, Result Driven, Dental Sales & Marketing Manager with Expertise

in Consultative Strategic Selling, Practice Management, and Business

Development is seeking a New, Full-Time Position.

Creative ("Out of the box thinker")

Awarded 4 patents, 10patents pending, developed brand awareness and product

appearance

Tenacious

Opened new territory in highly competitive Salt Lake City

Market-Resurrected 70% loss dropped accounts

Launched new medical device nationally & Internationally

Problem Solver

Developed sales channels, pipelines, distributors, and resellers for novel

medical product- Penetrated market despite early product opposition

Dynamic Leader

Trained and mentored 20 sales reps throughout U.S.

Consistently exceeded sales goals by 200%

Technical Expertise

Developed cosmetic CAD-CAM and injection molding systems, and interacted

with FDA for product approval

Practitioner & C-Level Sales Perspective

Closed several $1,000,000.00 dollar accounts using consultative sales

strategies and prior C-level experience

Adept at selling value over price

Self Motivated

Optimistic and perseverant attitude reflected in impressive sales results.

Qualified for Rookie of the year in 2003

Teacher-Instructor

Conducted consumer seminars, instructed at Universities, and participated

in tradeshow/industry conventions. University public speaking champion

Professional Background

AEM - Salt Lake City, UT - Dallas, TX (2003 - 2010)

National Sales & Marketing Manager/Chief Science Officer (Medical Device

Company)

Recruited, hired, trained, and provided leadership and coaching to sales

and marketing team and consistently surpassed revenue objectives by over

200%. Supervised sales team efforts to maximize revenue potential by

penetrating untapped markets. Corporate product and technical liaison and

managed company R&D department.

. Established sales and marketing channels, pipelines, and resellers for

medical device and Turnkey CAD-CAM system geared toward Podiatrists,

Physicians, Medical spas, Day spas, and Cosmetic facilities.

. Conducted consumer seminars, instructed at Universities, and

participated in tradeshows/industry conventions.

. Managed Key Opinion Leaders for product acceptance and to enable

product research & development.

. Designed sales strategies, which helped to promote product in the

national and international marketplace.

. Raised $4 million in seed capital from investment groups.

. In charge of R&D for CAD-CAM system, both hardware and software.

. Plastic expertise with engineered thermoplastic, thermoset resins,

injection molding, milling, welding, bonding, compounding, adhesives,

and post decorating.

. Awarded 4 patents and have 10 patents pending.

Henry Schein Dental Division - West Allis, WI (2002 - 2003)

Field Sales Representative (Dental equipment & Supplies)

Performed all facets of sales, marketing, territory management, account

management, and business development. Cultivated positive and enduring

relationships with all customers. Delivered superior level of customer

service to a diverse clientele. Cross-sold products and services using B2B

strategies. Participated in trade shows and served as the corporate

representative.

. Introduced strategic marketing plans, which generated $3 million above

annual sales quota.

. Converted 70% of previously lost or dropped accounts into active

customer accounts.

Craig Gifford - (1988-2002)

Owner (Dental Practice & In House Dental Lab)

Managed all operational, financial, personnel and clinical matters within

the Dental practice. Supervised Dentists, Dental assistants, Dental

hygienists, Dental lab technicians, and Office managers.

. Managed 10 employees, including 2 Dentists, 1 Hygienist, and 1 lab

technician.

. Developed new Dental products and material manufacturing patents.

. Created Denture & Partial Denture injection molding processes using

engineered thermoplastics.

. Awarded "Dentist of the year" by city mayor.

Education

Doctorate - Case Western Reserve University, Cleveland, OH

DDS

Bachelor of Science - Weber State University, Ogden, UT

Biology, Chemistry

.

Computer Skills

Microsoft Office Suite

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