Sales Account Executive
Resume:
Resume of John Caulfield
Sacramento, CA, 95829
Home: 916-***-****
Cell: 916-***-****
Career Objective
To secure a position with a company where my skills can be utilized to the benefit of both my
employer and the clients I work with.
Qualifications
• Dedicated to effective leadership by example. Consistently recognized as a top sales producer.
• Intensely motivated and highly effective in surpassing sales quotas and attaining corporate marketing
objectives.
• Skilled and experienced in prospecting, negotiating and servicing new accounts while maintaining and
enhancing existing clientele. Successful is consultative sales approach.
• Adept in identifying, qualifying and making contact with prospects and utilizing effective sales
techniques under intensely competitive conditions.
• Persistent and tenacious, but with the judgment and discretion not to be overly aggressive.
• Innovative, adaptable and open minded.
Professional Experience
10/09- Present Account Executive Western Outdoor News, Sacramento, CA
Was re-hired to the sales team as an account executive after a 17 year hiatus. Primary focus is print
advertising sales and marketing projects in the northern California region. By utilizing my knowledge of
the industry and creating new promotional concepts, I have grown advertising sales in my territory by
more than 30% in 2010.
6/04 10/09 Owner/President NexVan Inc., Sacramento, CA
Primary focus was representing Sprint/Nextel Communications as an indirect dealer via an LLC
partnership with Advanced Wireless Communications, Inc of Sacramento, CA. Through our partnership,
we opened Downtown Wireless, a store and B2B sales staff focused on sales to major government and
corporate accounts and their employees. Successfully attained such accounts as Swinerton Builders, Shea
Homes, Beazer Homes, HMH Construction, Clear Channel, City of Folsom, El Dorado Hills Fire, City of
Sacramento, City of Roseville, Glenn County, State of CA Dept. of Housing, State of CA Dept. of Fish
and Game, State of CA Dept of Transportation, State of CA CHP, State of CA DMV, State of CA Bureau
of Narcotic Enforcement, State of CA Dept. of Homeland Security, State of CA DEA, Federal Aviation
Administration and Rio Linda School District.
4/97– 5/04 Account Executive and Branch Manager, PowerCall, Inc., Burlingame CA
Primary focus was representation of Nextel Communications as an “Indirect Dealership”. Started as an
account executive with this start-up company specializing in providing effective and cost-
efficient wireless communication solutions to business and governmental agencies. Was
continually engaged in all aspects and phases of operations since the company’s inception in
1997. Ranked the no. 1 sales producer among a staff of 8 account executives. Promoted to
Branch Manager and transferred to Sacramento to establish a new Branch office in May of ‘98.
Quickly hired and trained a small but highly productive sales team while continuing to exceed
assigned sales quotas. Dramatically increased sales by over 200% for ’99 thru ‘04.
3/92-11/96 National Sales Representative Outdoor Empire Publishing, Seattle, WA Began
employment as a regional Account Executive responsible for selling print advertisements in
Fishing & Hunting News and other venues. Quickly promoted to National Sales
Representative, achieving major successes creating and implementing marketing and
advertising programs for manufacturers of outdoor related products. Responsibilities also
included retail and resort advertising sales in northern California
5/88-2/92 Account Executive Western Outdoors Publications, Inc., Costa Mesa, CA
Specialized in retail and resort advertising sales for Western Outdoor News and Western
Outdoors Magazine. Was an instrumental player in the launch of the WON Bass Tournament
Circuit and the WON Bass (monthly) supplement to Western Outdoor News.
Education
California State University, Sacramento, Business Administration 1984-1985
California State University, Humboldt, Fisheries Management 1983-1984
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