BENJAMIN P. GOLDFARB

818-***-****; abhzax@r.postjobfree.com

**** ******** ***.; Sherman Oaks California 91423-1913

SUMMARY

Extensive international and domestic experience managing complex and

diverse information technology projects at the intersection of Social

Media, Project Management, Internet Technical Architecture, International

Marketing and Entrepreneurship. Experience coordinating

Intranet/Internet/Extranet presence, Internet systems strategy, groupware

software use and sales and marketing information systems at an $8 billion

consumer packaged goods company and global information technology

requirements at a $750 million manufacturing company. Responsibilities

include technology strategic planning, designing technical solutions for

business issues, developing standards, project, team, and personnel

management. Experienced project manager, entrepreneur, thought leader and

comfortable working with and presenting at all levels of a company. Scope

of activities have ranged from selection and installation of computer

systems with a capital investment of $2.5 million, manager of a department

with an annual budget of over $3 million, manager of a system with an

annual budget over $15 million to preparation of a global plan for use of

Internet/Intranet/Extranet techniques.

EXPERIENCE

CONSULTANT AT INTEGRAL COMPUTING SERVICES, INC., Los Angeles, CA Current

. Internet Consulting, Interactive Marketing Strategy, Privacy

Compliance, Internet Architecture, Project Management, Marketing

Technologies

. Interactive Strategy for BigTop Marketing

. Interactive Strategy for The BreakThru Alliance

. Management Consultant for DIRECTV IT Operations

CHIEF EXECUTIVE OFFICER, ALTUSE, INC. (INTERNET STARTUP COMPANY), Sherman

Oaks, CA 2008-2010

. Conceptualize, launch and led all aspects for http://www.AltUse.com,

The World's Largest Collection of Alternative Uses for Everyday

Products.

. Growth to over 5,000 registered users on AltUse.com and daily page

views in excess of 20,000.

. Managed all aspects of Social Networking; Growth to over 2,000

followers on Twitter, and 2,500 Facebook fans.

. Conducted monthly email marketing campaigns using Constant Contact.

. Appeared multiple times in press for AltUse (sizzle reel available)

NESTL USA 1992-2007

MANAGER, INTERACTIVE MARKETING TECHNOLOGIES, Glendale, CA 2000-2007

. Led interactive marketing technical efforts, identify and secure key

partnerships, negotiate and manage vendor contracts, define key

performance measures and led development of methodology for website

performance valuation. Partner with key agency and internal marketing

teams for interactive programs, website design, launch and ongoing

evaluation. Manage partner SLA and issue remediation.

. Skills: Marketing Technologies; User Experience and Design; Technology

Strategic Planning; Business Partnerships; Email Marketing; Blogs;

RSS; PodCasting; Legal Compliance; Privacy; COPPA - Children's Online

Privacy Protection.

. Specialties: Internet Hosting; Video Hosting; Web 2.0; Content

Syndication; Social Networking; Consumer Generated Content; Word of

Mouth Marketing; Project Management; Emerging Technologies; SEO/SEM.

. Technical Management: Flash Website Development; ASP; .NET 2.0; Visual

Studio; Video Encoding; Internet Technical Architecture; Akamai; Web

Services; Web Shopping Basket, Microsoft SharePoint; SQL, Pivotal

Veracity, Adobe SiteCatalyst HBX, Google Analytics, Google AdSense,

KeyNote performance measurement tools and HTML.

. Manager, Consumer Marketing Technologies. Manage all technical aspects

of Internet, Intranet and Extranet systems. Including creation of

standardized technology architecture, business driven shared

capabilities, development of processes, outsourcing vendor selection

and management and all other aspects of Internet site project

lifecycle. Project budget $2.5 million/year. Savings realized in year

one of over $1 million.

. Project Manager, Consumer Relationship Management (CRM). Including

initial project requirements identification, features definition,

project charter, vendor selection, project funding, and implementation

budget. Currently member of CRM management team with marketing

representatives.

GROUP MANAGER, BUSINESS PROCESS INTEGRATION, Vevey, Switzerland 1996-2000

. Reporting to Nestl SA Vice President, responsible for worldwide

coordination of Internet/Intranet/Extranet (e-Nestl ) activities and

initiatives. Specialization in website design and management, emerging

technologies and techniques, facilitating inter-market communication,

and sharing best practices.

. Sponsor Nestl /UCLA Anderson School of Management Field Study Program:

1997-1998 and 1998-1999 terms. UCLA Anderson School & Deloitte

Consulting Award for Best Overall Field Study, Impact of Emerging

Technologies on Nestl Business, 1997-1998.

. Coordinator Nestl eBusiness conference, Vevey, Switzerland June 1997,

1998, 1998. Preparation of conference materials, host attendees from

multiple Nestl Markets, published conference findings, and prepared

strategic plan draft for presentation to Senior Management.

ASSISTANT MANAGER, Glendale, CA 1992-1996

. Manager Groupware, Intranet and Internet Tools. Responsible for

requirement's definition, software evaluation and testing, capital

budget preparation, presentation of project plan to executive

committee for approval, implementation and growth of Groupware

applications for Nestl USA. Groupware and Internet/Intranet

applications have accelerated and simplified methods for posting of

materials, simplified project management between geographically

diverse teams and reduced cost of distribution of materials to sales

force.

. Manager of Intranet technology implementation matrix team consisting

of 12 individuals from various disciplines with a project budget of

over $400,000.

. Manager Sales Force Automation. Responsible for systems strategy and

tactical computer implementation for over 2,000 Nestl USA Sales

Professionals across the United States. Tasked to develop and

implement systems services plan aligned with shift in focus of MIS

activities from inside corporate headquarters to external sales

offices. Immediate task was preparing department's charter and develop

architecture to support client/server computing to 22 remote sites.

New corporate position created November 1994.

. Manager responsible for directing MIS services for the transition of

Chocolate Division from New York facility to Glendale headquarters.

Managed implementation of syndicated data analysis tool for over 350

users. Required engineering for both local (network connected) and

remote (dial-up and WAN) users. Resulted in improvement of sales and

marketing effectiveness measurement yielding a 6.6% increase in sales.

MANAGER INFORMATION TECHNOLOGY, STARKIST SEAFOOD CO., Long Beach, CA 1988-

1992

. Manage all aspects of companywide personal computing resources,

including overseas locations in American Samoa, Puerto Rico, Canada,

Portugal, France, Ecuador and Ghana. Led global information technology

requirements collection, analysis, and prepared recommendations for

senior management.

MANAGEMENT ADVISORY SERVICES CONSULTANT, BDO SEIDMAN, Beverly Hills, CA

1986-1988

. Information technology consultant for the firm's clients configuring,

installing and maintaining computer systems.

STRATEGIC PLANNING, BANK OF AMERICA, Los Angeles and San Francisco, CA 1984-

1986

. Intern in the Strategic Planning for Technology group and computer

analyst at the Southern California headquarters.

COMMUNITY SERVICE AND DISTINCTIONS

. Nestl USA AIDS Awareness Committee; Finance Director for Nestl USA

United Way Campaigns; Member Nestl USA Business Continuity Management

Team.

. Toshiba Executive Advisory Council. Quoted by several major

publications, on computing trends and technical matters.

. Pitzer College Admission and Financial Aid Committee.

. Therapy Dogs International.

EDUCATION

. MASTER OF SCIENCE, MANAGEMENT INFORMATION SYSTEMS. Peter Drucker

University Center, The Claremont Graduate University-Pomona,

California

. BACHELOR OF ARTS, ENVIRONMENTAL STUDIES. Pitzer College-Pomona,

California

. LEADERSHIP DEVELOPMENT TRACK. Nestl University-Glendale California,

Carnation Washington and Vevey Switzerland

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