Marketing Manager

ROBERT J. MANCUSO

**** **********, ******* ***** ** 92660 949-***-****

SUMMARY OF QUALIFICATIONS

An award-winning marketing/communications, strategic planning and

research professional and educator with a proven record of

accomplishments in making money, saving money and solving a variety

of marketing, advertising and communications problems; an

insightful planner who has influenced key decision makers at

Fortune 100 companies to employ strategies that build and protect

their brands; held important management positions with several

major blue-chip agencies, media, consumer products and research

companies. An innovative thinker; visionary and resourceful goal

achiever; highly adaptable; comfortable with ambiguity; effective

under pressure; highest standards of personal excellence;

strategist; analyst; with high energy and determination; performs

well independently or as a team member; strong interpersonal and

leadership skills; strong statistical, writing and technology

skills. Well versed in crises management and post-recessionary

protocols.

THE UNIVERSITY OF CALIFORNIA, IRVINE (UCI), Irvine, California

2006 - Present

Adj. Professor of Marketing - The Paul Merage School of Business,

UCI Extension & UCI Admissions Committee

A member of the University Admissions Staff, I teach, coach and

mentor over 150 Gen-Y students annually on the Graduate,

Undergraduate and Certificate level. Courses include "Advertising &

Communication (IMC)", "Basic Marketing", "Marketing Beyond the Four

P's", and "The Successful Marketing Plan", which I developed at New

York University where I taught for six years (1998-2004). Students

are taught to write successful Marketing and Advertising Plans for

major corporations that incorporate a working knowledge of

marketing research, advertising, public relations, media, finance

and marketing. Working professionals come from Fortune 500

Companies. I also serve as Faculty Head to its award-winning AAF

Campus Interactive Advertising Agency. Marketing, Advertising and

PR Clients include: Coca-Cola; AOL; Century Council; State Farm

Insurance; Lexus USA; and JCPenny

DEVRY UNIVERSITY, Pomona, California

2010 - Present

Professor of Marketing - Keller Graduate School of Management

I teach and mentor over 100 students annually on both the Graduate

and Undergraduate level. Courses: Marketing, Advertising and

Research.

VANGUARD UNIVERSITY, Costa Mesa, California

2010 - Present

Professor of Marketing

I teach Marketing Research to Undergraduates, providing them with

hands-on practical solutions to Business's Information needs.

MARKETING + PARTNERS, New York, NY & Newport Beach, CA

(Rejoined) 2001 - 2008

Department Head, Director of Client Services - Business

Development

This business development practice is engaged in Marketing,

Strategic Planning & Research. Provides leadership and performs

long-term marketing and strategic planning, research and due

diligence for advertising and public relations agencies, media and

film industry companies, healthcare manufacturers,

banking/financial institutions, and broadcast/entertainment

industry clients.

NEW YORK UNIVERSITY, New York, New York

1998 - 2004

Professor of Marketing - NYU School of Continuing & Professional

Studies

Teach, coach and mentor over 100 Gen-X and International students annually

as part of their continuing education program. Develop program courses in

the fields of Marketing & Advertising pioneered the Successful Marketing

Plan Program and related study courses.

NIELSEN MEDIA RESEARCH, INC., New York, NY

1990 -- 2001

National Marketing Manager

Hired to lead strategic research efforts to grow top-line revenue for

the newly formed public company Nielsen Media Research

. Architect for marketing and business plans and sponsored

programs to achieve annual $20Million financial targets for the

Custom Research Group. Group responsibilities included marketing

and budget accounting. Develop new research products for

Broadcast and Cable Networks that enable them to sell 30% more

advertising time to an expanded client base. Lead a cross-

functional team which builds and maintains a new selling

relationship with existing clients

. 150% increase in client billings resulting from day-to-day

management and supervision of NY and Florida-based project

staffs (20+); client meetings; and delivering lead architect

designs for key studies for Broadcast, Cable Networks, Ad

Agencies and PR firms, and corporate clients - $100 million

cumulative research budget.

. Initiate $40 mil joint venture group; develop new products

and services; and play a leadership role for expansion.

MANCUSO + PARTNERS (MARKETING + PARTNERS, New York, New York

1991 - 1998

Department Head, Director of Client Services - Business

Development

[See above] (Rejoined) 2001 - 2008

UNILEVER plc/NV, New York, NY

1984 - 1991

Group Strategic Planning Manager, Marketing Research

Joined in an Analyst capacity and was promoted twice in 18 months to Group

Strategic Planning Manager.

Position included leadership, mentoring and skill-set expansion of the

entire department through development of cross-functional seminars (this

lead to a teaching assignment with New York University in 1998); shared

responsibilities for short and long-term marketing plan development with a

roster of advertising agencies and marketing personnel. Public speaking and

consulting with international counterparts in Europe were also a part of my

activities.

Aided in the development and initiated various custom Brand Equity

Marketing Models to enhance profitability through margin expansion.

Aggressively negotiated annual cost savings in excess of 20%, and increased

effectiveness and efficiencies gained from suppliers during the 1984-85

Recession

Responsibilities go well beyond the traditional Consumer Insights function

as advisor to upper management for the company's short and long-term

acquisitions, strategic vision strategies, and competitive threat

assessment.

1. Provide market intelligence for Senior Management for 12 new and

established brands.

2. Initiated special studies to guide $50 million company

acquisition strategy.

3. Headed marketing research team for Operation "Final Push" that

delivered breakthrough, first-place category rankings for three

brands; resulting in a 35% increase to EBITDA.

4. Aided in the development of short and long-term product strategies -

played an integral part in the strategic planning process. Strongly

influenced the corporate short and long-tem marketing vision.

5. Developed next generation advertising testing measurements in concert

with ASI Syndicated Testing Service.

6. Praised and rewarded for my creativity and pragmatism in making

difficult challenges easy to grasp and accomplish,

and in making major contributions to agency Creatives.

7. Interacted on a regular basis with Marketing, Finance, Sales, R&D,

Upper Management, and Europe CI.

EDUCATION

MANHATTAN COLLEGE

BS: Marketing

RUTGERS UNIVERSITY

MBA: Marketing Management

LEADERSHIP IN THE U. S. ARMY

Honorable Discharge

U. S. DEPARTMENT OF COMMERCE

Economics & Statistic Administration

TEACHING

New York University: 1998-2004

University of California, Irvine: 2006 - present

The Marketing Plan - Its Essential Role in Marketing

Advertising & Promotion for Integrated Marketing Communication (IMC)

DeVry University, Keller Graduate School of Management

Introduction to Marketing

Vanguard University 2010 - present

Introduction to Marketing Research

PROFICIENT IN: Word; PowerPoint; Excel; Outlook [pic][pic]

CPR

CERTIFIED

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AGEISM [pic CREATIVITY (FILM EDITTING ...WATCH IT NOW...

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