P eter E r ic Baskauskas
**** ****** ******* ******* #***
Casselberry, Florida 32707
407-***-**** (home)
914-***-**** (mobile)
********@***.*** (email)
Seeking a career with a challenging and progressive nutraceutical company who desires an
experienced, professional representative with a successful t rack record in bringing products
to market while
creating a positive increase on their return of investment.
Documented successes include (but not limi ted to):
• In t roduced and coordinated bone density testing with sales of calcium supplement
t hat resulted in 350% increase in sales over a 6 month period t ranslating to
additional sku’s int roduced to various retail accounts on a regional basis, eventually
nationwide.
• Developed an in house coupon program that sold additional sku’s to retailers on a
national basis. This resulted in 100% distribution of our line in all “A” accounts and
84% in our “B” accounts within an 18 month period while maintaining a 33%
i ncrease in sales during the same time frame.
• Motivated and inspired a broker network of 35 people as well as an inside sales
g roup of 6 to increase not only distribution and sales, but to be “information
technicians” to all customers.
• Created a physician’s seminar program nationwide to help educate and inform
health care professionals on recent studies and ongoing research with various
p roprietary products represented.
• I ni tiated t raining and education series through point of purchase materials that
crossed over between retail to health care professionals. Many creations have been
used in national advertising programs.
EMPLOYMENT H ISTORY
Quality of Life Labs- Purchase, New York (2001 to present)
Director-Health Care Professional Division (2008 to present)
Responsible for the overall sales and distribution of the QOL/HCP professional product
l ine on a national and international basis. This includes product development, broker
t raining and physician detailing. Key account responsibility of selling to and setting up
d istributors as well as high profile physicians.
National Sales Manager- Retail (2002-2008)
Responsible for all sales and distribution of QOL’s retail product line in the US and
Canada. Included product development, sales materials, PR and advertising creation
and broker hir ing, development and t raining.
Regional Sales Manager- (2001-2002)
Developed sales and distr ibution of proprietary raw material sales within the US and
Canada. Responsible for technical product t raining and price negotiations. While in this
position, I was instrumental in lobbying to get our main product awarded the Nutra
Award for best new product in 2002.
Lane Labs- Ramsey, New Jersey (1999 to 2001)
Regional Sales Manager- Lane Medical (2000 to 2001)
Responsible for market development of the new health care professional division. Duties
i ncluded, physician detailing and product development.
Regional Sales Manager- Lane Labs- (1999 to 2000)
Developed the Florida retail market responsible for sales and distribution of product line
to health food stores, pharmacies and mass market accounts.
EDUCAT ION
Br idgewater State College- B.S. Education awarded in May, 1979 (double major in
E lementary/Special Education), minored in Psychology. GPA- 3.2
Florida Southern College- August, 1980- Continuing Education towards teaching
certification
Dale Carnagie Courses- September, 1984
IBM Sales Training- June, 1985- Professional Selling Skills I, I I and I I I
Medical College of Pennsylvania- September, 1986 -Seminar t raining on infectious
d isease control
References available upon request.
Willing to t ravel and will consider relocation.