Caroline Swift BSN RN CCM *** E Broadway
apt *u
Long Beach NY 11561
**************@*****.***
Summary: Accomplished Marketing Professional with strong skills in
business development, marketing, communication, organization, and
leadership.
Objective: A challenging position as a Nurse Marketer in a Health Care
Organization that will capitalize on my proven skills and experience while
offering opportunities for professional growth, leadership, and
advancement.
Summary of Qualifications:
. Proven ability to research, identify, and document areas requiring
recruitment of licensed professionals
. Proven ability to assess and identify key candidates as decision
makers and supportive resources
. Demonstrated success to initiate, organize, and follow thru projects
to completion.
. Skilled at the collection of data and Educational information needed
for experienced marketing presentations
. Instrumental in establishing rapport, trust, and respect with
prospects as the first step in business development
. Experienced in team building, mentoring, and training of new personnel
. Proven Leadership in the Execution and Development of sales territory
as demonstrated in the development of Customer Relationships
Awards and Accomplishments:
. Demonstrated success in the launch and creation of two nursing
magazines (as a result, new employees hired to sustain growth)
. 2006 -present - Received "highest revenue award" for Outside
Recruitment Sales in US
. Received Presidents Club Award -Genex Services
. Certification in Case Management
. Registered Professional Nurse, NY state license #: 353122-1
Professional Experience:
Merion Publications: ADVANCE for NURSES magazine: Recruitment Sales
10/02-present: Regional Account Executive in the NY Metro Area.
Responsible for developing territory of Northern NJ, Upstate NY, 5 boroughs
and Long Island. Marketed to all levels including Chief Nursing Officers,
Human Resource Directors, Recruiters, and Nurse Managers. Goals achieved
thru Public Speaking presentations, Cold Calling, Networking meetings, and
relationship building. Achieved awards for highest revenue and the
development of highest advertising contracts. Active participation in
recruitment events to include human resource laws, hiring and retention
strategies, candidate evaluation, and termination. Responsible for the
coordination of NY job fairs, Educational Recruitment Seminars, and the
identification of newsworthy editorial.
Alternate Care Inc: Plainview, NY
10/00-10/02: Regional Sales Manager for Long Term Care products Marketed
Medicare reimbursable products to skilled nursing facilities in NY metro
area. Business Development to Directors of Rehab, Physical Therapists,
Occupational Therapists, Restorative Nurses, Rehab nurses, and Directors of
Nursing. Sales goals achieved thru educational presentations of correct fit
of devices, Medicare reimbursement regulations, and actual splinting of
products.
RSKCo: CNA insurance: Melville, NY
8/98-9/99: Medical Claims Consultant for Insurance Company (auto-no fault,
disability, workers' compensation) Medically managed claims for
policyholders to provide cost containment and effective outcomes. Utilized
negotiation skills to manage costs related to home care, rehab products,
transportation, and lost work time. Reviewed files for liability, cause and
relation, & exposure to incidents. Provided Dollar Cost Savings
Documentation to policyholders.
GENEX Services: Hauppauge, NY
9/93-7/98: Nurse Case Manager and Marketing/Sales representative. Sold
Independent Medical Exams, Case Management, and Vocational Rehab products
to Insurance Carriers Marketed Cost containment programs for early Return
Work Programs. Identified clients for repetitive motion disorders and
developed strategies (ergonomics and medical) to reduce frequency of
injuries. Successful in Sales as presented with Presidents Club Award at
Amelia Island for Highest number of IME exams sold in US.
Pacesetter Systems:
09/91-09/93-Regional Nurse Clinician for the Training and Education of
Pacemakers and Cardiac related Products in the areas of Virginia to Maine
Provided Technical Support for Sales Reps, physicians and Nurses. Active
participant in the insertion of Pacemakers in Cath labs and OR suites.
Supported Clinical Trials for AICD.
Liberty Mutual Insurance Group: Lynbrook, NY
8/87-9/91: Senior Field Occupational Health Consultant for the Loss
Prevention Dept Consulted with Policyholders on Cost Control and
Containment related to work related injuries. Monitored reports regarding
frequency of injuries, source of injuries, and safety/health programs in
place. Worked in conjunction with Industrial Hygienists, field safety
engineers, and ergonomics experts. Organized Corporate Educational
Seminars and networking events. Developed relationships with Safety
Supervisors, Human Resource Directors, and Occupational Personnel.
Lenox Hill Hospital: New York, NY
8/82-8/87: Senior Staff Nurse for expanding Open Heart, Medical Surgical
service & ENT Units Responsible for Immediate Post Operative period of
surgical patients, interpretation of EKG, assembling of critical care
equipment, supervision and mentoring of new employees. Education and
training to patients and families regarding diagnosis, treatment,
medication, and discharge plan. Assisted in starting new Home Care
department by initiating new referrals, participating in discharge plan,
and educating staff and medical department to the criteria and eligibility
of patient participation in home care.
Professional Memberships:
. NYONE -New York Organization of Nurse Executives
. NSNRA-Nassau Suffolk Nurse Recruiter Association
. HVHRA-Hudson Valley Health Recruiter Association
. GNYAR-Greater New York Association of Recruiters