Marketing Director

Denise Isnor

**** ********* *****, *******, ** **705

608-***-**** www.isnorgraphics.com ********@******.***

objective

Utilize my creative talent and business/marketing background to support

marketing communications and deliver compelling and engaging marketing,

print and e-commerce projects always with the audience and message in mind

for Affiliated Engineers.

experience

senior art director/communication specialist

Pharmacy Society of Wisconsin

11 months-Madison, WI

Successfully coordinated, updated, designed, and produced the membership

magazine. Updated website content and developed new website design;

produced and created e-newsletters. Designed and produced branded marketing

print pieces for conferences, special programs, direct marketing and other

print material while infusing creative marketing ideas into each piece.

Selected achievements:

- Updated the look of the monthly magazine, including adding a four-color

section, while saving printing costs

- Created many new sophisticated product designs that were well received

including a new e-newsltetter and company

website design

art director

Waldbillig & Besteman

1 year-Madison, WI (laid off due to budget cuts)

Efficiently led and administered creative projects for ongoing and new

marketing initiatives for a major national account. Ensured compliance with

and implementation of any new corporate standards. Interpreted complex

insurance-related information into easily accessible design and reader-

friendly content. Collaborated with creative team in brainstorming

sessions, client meetings, and worked directly with printers/vendors.

Selected achievements:

- Created a new logo and marketing materials for client's highly successful

internal and external marketing campaign.

- Consistently created many different B2B and B2C products, from display

booths and custom binders to web banners and logos, under extremely tight

deadlines.

associate creative director

Trails Media Group (purchased by Milwaukee Journal Sentinel, 2007)

5 years-Black Earth, WI

Efficiently assisted with scheduling, staff supervision, budgeting,

strategic planning, and daily operations. Solid success directing and

producing a broad range of revenue-generating design products from concept

to launch. Created and managed budgets, found profit center, savings and

trimmed losses, Mentored, trained, and managed junior staff. Developed a

successful ongoing, in-house training program. Coordinated, directed, and

styled (hard & soft goods, food, etc.) all photo shoots on location and in-

house. Developed beneficial and long-lasting relationships with

advertisers, manufacturers, retailers, builders, etc.

Selected achievements:

- Promoted to associate creative director, while maintaining art director

duties.

- Promoted to art director of Milwaukee Home & Fine Living magazine.

- Won national OZZY award for best new magazine design.

- Successfully redesigned Corporate Report Wisconsin magazine with a fresh

and modern look that increased target market audience.

art director

In Business Magazine

3 years-Madison, WI

Provided creative vision and design for the magazine/supplements and web

design along with marketing materials and client advertising. Established a

system to report billable and non-billable production time to track the art

department as a profit center.

Selected achievements:

- Consistently recognized for delivering fresh and innovative designs for

client ads and magazine layouts.

- Won Addy award for magazine cover design.

- Researched and implemented a new PDF workflow that saved a minimum of

$1500 per month in pre-press charges.

graphic designer

Visuality Media Productions

9 months-Madison, WI

Updated client web sites. Designed and produced print pieces for clients.

Selected achievements:

- As a student, I was trusted to update client web-site content with little

supervision

recognition

"Denise is a very mature and attentive artist who provides clients with

thoughtful graphic design solutions that address marketing communication

challenges. She understands marketing strategy and has a good sense of

how/when to introduce contemporary design practices so they have purpose

(not art for art's sake). I was proud to present Denise's work in front of

clients."

- John Bielski, former account director, Waldbillig & Besteman

"Denise designed a magazine called Milwaukee Home in 2004. In it's first

year, it won a prestigious national award for design. Denise has a terrific

work ethic, is flexible, and extremely creative. I give her my highest

recommendations."

- Anita Matcha, former president, Trails Media Group

"Denise is a very professional and talented art director. She is extremely

creative and very much a team player. I would love to work with her again

in the future. She is a hard worker and does not miss a deadline. She works

with the client in mind at all times." - Tracy Buglass, former sales

manager, In Business magazine

accomplishments

- 2004 OZZY Award Recipient-Milwaukee Home & Fine Living magazine.

- 2001 Addy Award Recipient-In Business magazine

- 1999 Student Gold Addy Award Recipient

- Dag Seminar Certification for Persuasive Proposals and Presentations

- Past Madison Advertising Federation board member

education

Madison Area Technical College

May 2000 graduate Associate of Arts Degree in Commercial Art

UW-Stevens Point

May 1991 graduate Bachelor of Arts Degree in Business Administration

technical proficiency

Mac OS 9/10, Windows XP

Adobe InDesign, Photoshop, Illustrator, Bridge, Acrobat Professional,

Dreamweaver, HTML/CSS

QuarkXPress, Suitcase, Fetch, FlightCheck

Microsoft Word, Excel, PowerPoint, Outlook

volunteer work

- Meals on Wheels, 9+ years

- Dane County Humane Society, 2004-2008

- American Advertising Federation-Madison Chapter, ADDY Judging assistant

1999-2000

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