Sales Marketing

IAN COHEN

818-***-**** ( ********@***.***

Created a variety of innovative and response driven content for such

companies as:

Kaiser Permanente ( Mattel ( DIRECTV ( Product Partners

LegalZoom ( Disney ( U.S. Sales Corp.

PROFESSIONAL EXPERIENCE

DIRECTV, El Segundo, CA

2010

Copywriter (Contract)

( Wrote assortment of print ads for DIRECTV's Access magazine

( Managed team of designers and coordinators throughout creative process

Raymond Entertainment Direct, Los Angeles, CA

2009 -2010

Copywriter

( Conceptualized and developed direct marketing content for health and

fitness products

( Created e-commerce copy and design of all supporting marketing

materials

Kaiser Permanente, Glendale, CA

2008 -2009

Marketing Communications Writer

( Executed marketing campaigns for hospital services and events

( Wrote online advertising material to enhance broker sales and encourage

employer participation

LegalZoom, Hollywood, CA

2007 -2007

Copywriter (Contract)

( Increased response rates by writing targeted online copy that

highlighted company's services

( Developed innovative email promotions for a variety of legal documents

Product Partners, (Beachbody.com) Beverly Hills, CA

2002-2006

Senior Copywriter

( Wrote highly detailed informational P90X materials used by millions of

customers

( Created majority of website copy for Beachbody.com's most popular

fitness product

( Contributed health & fitness related articles to monthly e-newsletter

Mattel, El Segundo, CA

2000-2001

Copywriter (Contract)

( Delivered eye-catching and motivational packaging content for Barbie

products

( Headed creative team for the packaging copy and design of new line of

Mattel toys

EDUCATION

Ithaca College, Ithaca, NY ( Bachelor of Science (

Communications/Advertising

Phillips Graduate Institute ( Masters ( Psychology

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