Sales Engineer

RANDY BALLARD

**** ***** ******

Chippewa Falls, WI 54729

Mobile: 952-***-****

PLACE OF BIRTH: Eau Claire, WI

EDUCATION: 2 year degree, Hydraulic Engineering Technology

* **** ********** ****neering, Milwaukee School of Engineering

Licensed Professional Engineer, Registered in the State of Wisconsin

PROFESSIONAL EXPERIENCE:

Design Engineer (1980-1985), MTS Systems: Design consultant and stress

analyst for mechanical test systems; included all aspects of machine, and

hydraulic system design. Specialist in the area of servo hydraulic systems

design and performance estimation.

Application Engineer (1985-1995), MTS Systems: Conceptual design and

analysis of various testing systems. Key projects include the development

of the first MTS MAST table for automotive testing (Volvo and Structural

Kinematics). Provided all applications input and customer requirements for

the first MTS 329 multi-axis road simulator, this was a team effort (Jaguar

and Saturn). Conceptual design on first 329 with steer motion (Renault).

Detailed understanding of articulated multi axis test systems, particularly

bell crank, strut and bearing design.

Started the drive line dynamics group at MTS and developed the first flat

belt road way dynamometer system for Fiat. This business has become the

moving ground plane for formula teams worldwide.

Sales Engineer MTS Systems (1995-2001), Midwest Regional Sales Manager

OPTIM Electronics: Conceptual design, development of various systems

working closely with key customers (General Motors Corp). Knowledgeable of

in vehicle and lab based data acquisition for road simulation, signal

conditioning and data analysis software. Participated in one of the

largest in vehicle RLDA projects (200 channels) with GM Truck Group in

cooperation with Structural Kinematics (currently Defiance). Built the

OPTIM office from the ground up, to the largest sales and service office

for the company accounting for 75% of the company's total business. Hired

and trained sales and service engineers. Developed an advanced drive line

data acquisition system for GM Powertrain using standard tools, this lead

to record sales at GM. Developed data collection techniques for the rear

transmission Corvette, and helped collect crucial data on the first

prototype.

Sales Director FCS, Fokker Control Systems (2001-2004), US Sales Director:

Pioneered the first sales of Dutch based Fokker Controls in North America.

Lead the US portion of the Joint Strike Fighter Test at LMCO and won the

order over incumbent supplier, MTS Systems. Initiated a multi year sale

at Lord Corp that formed beach head for FCS automotive test products in

North America. Trained in all aspects of aerospace static strength,

dynamic fatigue and HIL testing. Hired and trained sales representative

and service engineers.

Director of Outside Sales Shore Western Mfg (2004-Present). Built and

manage an international representative/agent network and sales force.

System sales and applications engineering for various systems. Responsible

for leading the sales of a large state of the art impact system for

Lockheed Corporation, 3 meter 6 DOF seismic test table for Factory Mutual

Insurance, and a new composite structural test lab for Gulfstream. I was

directly responsible for opening business in Pakistan and winning a key

order at NED Karachi. Landed key $6M order from Sikorsky Helicopter

against a well established, entrenched and much larger competitor (50 x

larger in revenue). Sales have increased from $1.8M to $10M in 5 years,

and have outpaced the capitalization capacity of the company at some level.

This job required me to build the sales organization from the ground up,

and participate on all levels to grow the business.

KEY COMPETANCES:

. Sales management, entrepreneurial instinct and leadership. I have

attained a high level of skill in sales leadership at all levels;

from mentoring younger sales engineers to leading a sales team on a

large integrated turn-key project. Furthermore, I can provide and

manage application engineering and a liaison with project management

and design staff.

. Ability to work with little sales support infrastructure, and to win

large orders from larger established companies in highly competitive

situations as the clear under dog. High degree of skill in

generating sales/marketing collateral, building proposals and

making/giving technical presentation to win orders. I have had good

understanding of both small and large company operations.

. Independent, competitive and self motivated. I work long hours and

enjoy building and managing a sales organization.

. Mechanical and servo hydraulic system conceptual design as related to

automotive, seismic and civil structural testing. Understand the

nuances required for system interaction with the test specimen, and

design details required for a realistic simulation test. Experience

related to specimen restraint and fixturing.

. High capacity to travel internationally and in 3rd world countries to

set up and support agents. Sold systems in China, Taiwan, Korea,

Pakistan, India, Bangladesh, UK, France (though out Europe).

. Control and Data acquisition system application, demonstration use

and training.

. Servo hydraulic systems level expert.

. Application knowledge of test control software.

. Experience in all aspects of automotive, aerospace and civil

engineering testing.

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