Sales Design

CARLOS TOLEDO

**-** **** ****** . ********, N.Y. 11373 . 718-***-****

*************@*******.*** . online portfolio: www.i-carlos.com

EXPERIENCE:

**/**-******* *** ***** & Co. Inc., New York, N.Y.

Art Director - The Wall Street Journal Americas Marketing and

Display Ad Sales

. Redesigned the 2010 Wall Street Journal Americas Media Kit,

Core Presentation and various Advertising and Marketing support

materials.

. Coordinated the launch of the 2010 Spanish/Portuguese-language online

readership survey.

. Create/edit cost proposals for sales reps.

. Traffic the proposal, booking and confirmation of insertion

orders and ad materials placed in various Wall Street Journal

publications and partner papers.

10/07-Present American Silkflower Int'l Inc., New York, N.Y.

Principal Partner

. Partner owner of American Silkflower Int'l Inc., an

import/wholesale company specializing in Christmas figures and

decorations and artificial floral.

. Conducted sales at industry gift shows.

10/97-09/09 Dow Jones & Co. Inc., New York, N.Y.

Art Director - The Wall Street Journal International- Americas

. Spearheaded the design staff of the Americas division.

Principal function was to maintain the design integrity of the

The Wall Street Journal Americas and comply with established

Dow Jones design standards.

. Coordinated with other art departments, tech divisions,

foreign newspaper partners, and advertising/marketing groups.

. Technical duties included developing the final design of the

papers, page layout, chart creation, photo retouching, and

system maintenance/upgrades.

. Supervised the mentorship of the other designers in the

Americas department. Managed all

facets of their testing, hiring, training, motivation, and

evaluation.

. Oversaw the rebuilding of Americas Graphic Newsroom 4x following 9/11.

. Redesigned The Wall Street Journal Americas Media Kit 2006.

. Created the 2004 & 2005 IAPA Awards visual presentation.

. Conceptualized and designed the Hewlett Packard and FedEx newsletters.

09/04-05/05 Newtown Church, New York, N.Y.

English Instructor

. Taught beginner's English courses to Chinese senior citizens.

12/03-12/04 CJ Link, New York, N.Y.

Owner

. Managed the day-to-day operations of CJ Link, an import and

wholesale company specializing in automobile window shades.

. Conducted sales for the company at industry trade shows.

10/01-09/02 Transamerica Corporation, New York, N.Y.

Agent in training

. Trained as an Insurance and Securities agent.

. Passed the NYS Series 6 and 63 exams.

03/96-10/97 Dow Jones & Co. Inc., New York, N.Y.

Graphic News Artist

. Designed the daily Spain Edition of The Wall Street Journal.

Produced newspaper insert

pages, handled art and design, and coordinated with various

editorial and graphics departments.

04/95-03/96 Marvel Entertainment Group, Inc., New York, N.Y.

Editor/Designer/Copywriter

. Editor of the monthly 100-page direct market catalog "Mega

Marvel."

Responsibilities included: coordinating information between

the editorial, art, sales and promotions

departments, hiring cover artists, editing copy, and directing

licensed product photo shoots.

. Authored news stories for "Vision" magazine.

05/93-03/95 Marvel Entertainment Group, Inc., New York, N.Y.

Assistant Editor/Designer/Copywriter

. Assisted in the editing of stories and handing out art

assignments for "Collectors' Preview," a

monthly comic book information magazine.

. Wrote sales copy and designed the pages for the direct market

catalog, "Sales to Astonish."

08/92-05/93 Freelance for Aniforms, Parker & O Design, Oyashi Design, New

York, N.Y.

Freelance Designer

. Designed Ads, brochures, and packages.

10/91-02/92 Comart-Aniforms KLP, New York, N.Y.

Intern

. Assisted in designing ads, catalogs, and presentation

graphics

01/91-12/91 New York Institute of Technology, New York, N.Y.

Teacher's Assistant

. Assisted in teaching computer art classes, computer

maintenance, and image scanning.

SKILLS: QuarkXPress, InDesign, Illustrator, PhotoShop, MS Office,

FileMaker Pro, Adobe Acrobat, Flash and Dreamweaver. Bilingual

(Spanish).

EDUCATION: New York Institute of Technology, 1990-1992. Computer Graphics

M.A. - G.P.A. 3.90

New York Institute of Technology, 1983-1987. Communication Arts

B.A. - G.P.A. 3.73

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