Project Manager Sales
Resume:
ROB ER T BA I L E Y
C R EA T I V E D I R E C T O R S T RA T E G IS T D ES I G N E R
*** * **** **. #** New York, NY 10016
ADR
TEL
********@********.*** ********@**.***
EML
rabailey.net
URL
AC H I E V E M E N TS
Twenty years of experience in strategy and design, producing creative materials in multiple formats for healthcare,
telecommunications, consumer goods, hospitality and corporate.
Building and managing creative teams from the ground up with a high success of retention through process,
training programs and tailored assessment.
Conception of pitches, with a very high win percentage.
Hands-on design of interactive, print, OOH and event initiatives.
Successfully rebranded and visually repositioned one of the largest PR agencies in the world.
Creation and execution of award winning 360 strategy and implementation of digital, print, broadcast and event
programs for brands such as Gatorade, Flumist, and Enterprise Rent-A-Car, CIGNA and Rawlings.
EXPER IE NCE
VP and Creative Director, Hanson Home New York 2010-Present
Assumed all creative leadership responsibilities for a newly-formed chain of exclusive high-end homewares and
furnishings, located in the New York City area. The grand opening will be in the Spring of 2011.
Developed brand strategy from the ground up, working closely with the ownership group.
Created and designed visual branding including logo, collateral and promotional materials.
Constructing strategy and directing an online property consisting of a e-commerce sales channel and several
innovative design tools.
Successfully lowered overall initial marketing payout by formulating and facilitating partnerships with home
improvement, paint and design studios.
Developing an experimental e-marketing campaign and loyalty program designed to create buzz around the brand
before the grand opening.
Managing hiring of creative and marketing staff.
Working closely with senior team to set up a grand opening PR blitz and marketing strategy.
VP and Senior Creative Director, Fleishman- Hillard St. Louis / New York 2006-2010
Hands-on creative director and design lead responsible for conception, strategy and implementation as well as
management of design and development employees.
Successfully grew separate creative and strategic teams in two offices from a grand total of 19 to 52 integrated
professionals.
Created and designed external and internal interactive, mobile and print for several international high-profile
clients.
Lead all implementation for every job in the New York office and for most of the larger clients in the St. Louis office.
Hired, managed and nurtured all design staff and contractors and partners.
Created new and highly successful design procedures, processes, training and internal communications channels.
Headed up comunications strategy on successful projects for AT&T, Boston Market, Carnation, CIGNA, Clorox,
Enterprise Rent-A-Car, Emerson, Gatorade, Occidental Petroleum and Tylenol, among others, resulting in over 200%
organic growth on existing clients.
Heavily involved in new business strategy and pitches with a high win percentage, often leading the presentation
team.
Directed internal communications efforts including the digital practice group sub brand which is currently becoming
the new visual brand of the entire company.
Acted as project manager where applicable and headed up creative P&L.
Group Creative Lead and Creative Director, Hallmark Kansas City 2002-2006
Acted as leader in both Card Division and for Hallmark Loyalty, the subsidiary advertising agency.
Lead a team of designers and consultants in producing comprehensive web and print properties.
Acted as creative contact for account leads and clients such as Mattel, Carnation and Hallmark Cards.
Organized and directed photo shoots and acted as agency direct creative liaison for broadcast shoots.
Created and managed creative budgets, timelines, wireframes, documents and storyboards.
Lowered group operating costs by instituting a new hardware leasing plan.
Acted in a leadership role on the in-house new product development and internal initiatives and processes teams.
Art Director / Creative Director, RBD Kansas City / St. Louis 2000-2007
Started and managed and my own art direction, creative direction and consulting company working with such
companies and brands like H&R Block, Sprint, Macy’s, AG Edwards, Nelson-Atkins Museum of Art on a long-term
basis as well as numerous smaller consumer, food industry and hospitality clients. The results were increases of 50-
150% in budgets.
Developed and won accounts for firms as part of independent new business consultancies.
Brought into many agency settings to take over troubled jobs in a strategic and creative director capacity and
successfully turned jobs around, bringing them in on time and on budget.
Art Director / Creative Director, Vecta+ai New York 1994-2000
Vecta+ai is a now defunct large high-end furniture manufacturer that was part of the Steelcase family of brands.
Worked directly under ECD, I acted as sole creative strategist in the New York office.
Developed an online product tracking system later instituted throughout the company.
Proactively developed and managed specific creative marketing partnerships and loyalty programs with other
Steelcase companies as well as clients.
Created and directed first interactive sales DVD for company.
Spearheaded first internal interactive initiative, a sales lead and tracking resource, in company history.
Maintained full responsibility for rebrand of collateral and sales materials specifically for the special needs of the
NYC office.
E D U CA T I O N
University of California, Los Angeles BFA, 1990
SK I L LS
Strong management and strategic capabilities. Expert level in Photoshop, Illustrator, InDesign, Quark XPress and
various other design programs.
Expert knowledge in core CS design programs. Strong working knowledge of Flash, Dreamweaver and Fireworks
programs, video editing and coding.
Understanding of digital platforms, new technologies, mobile, infrastructure, development and project
management.
Superior team integration and management expertise and vast horizontal knowledge across design and
development.
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