MARSHA SCHROCK
**** ******* *****, ******** ********, Michigan 48382
Home 248-***-**** Cellular 586-***-**** **************@*********.***
RETAIL MERCHANDISING MANAGER
CUSTOMER SERVICE . MANAGEMENT . CONSUMER MERCHANDISING . TRAINING
Diligent, Proactive Management Style ? Commitment to Product Knowledge
New Store Setups . Store Resets . Store Remodels . Category Resets .
New Item Blitzes . POS Replacement and Upgrade Product Training .
Product Reinforcement . New Product Launches . Shelf and Product
Maintenance . In-store Product Knowledge . Ongoing Promotions .
Inventory Support . Maintenance of POS Materials . Trade Show & In-
Store Demonstrations . Display Assembly * In-Store Service *Planogram
Compliance
AWARDS:
Recognition of Excellence -District Manager, 2005 and 2006
* 2006 -Recognition for lowest attrition rate in region.
* 2005 -Recognition for going above-and-beyond to support
other districts within the state.
PROFILE:
Highly regarded, proactive, knowledgeable Retail Merchandising Professional
with over thirteen years' experience in consumer merchandising, team
management and development, sales, customer service, and training. Leads
teams and districts dynamically; providing support, guidance, training, and
empowerment, as needed to succeed; consistently experiencing lowest
attrition rate state-wide. Maintained highest level of integrity within
company guidelines.
CAREER CHRONOLOGY:
Gags & Games, Inc., Livonia, MI
8/2010-11/2010
-Privately-owned company founded in 1977 and became a subsidiary of AAH
Holdings Corporation. The company specializes in a chain of Halloween and
party goods stores, namely Halloween City and Party City.
Store Manager-Halloween City
Oversaw all aspects of a $340,000 store operations location, including
store set up and tear down at the end of the season.
* Achieved store's sales plans and operating profits along with the
maintenance of expenses throughout the entire Halloween season.
* Quickly learned the concepts, and product lines that provided for a
strong foundation, and an efficient ramp up of the team and the store,
resulting in a merit raise.
* Ensured merchandise was set to company SOP while positioning product
throughout the store to maximize sales.
* Recruited, scheduled, and trained all store employees. Administered
payroll and addressed HR inquiries.
* Responsibilities included; receiving product, IT issues, cash
handling and daily reconciliation of paperwork, deposits, store
safety, loss prevention, and customer service.
READY SET SERVICE, Elk Grove Village, IL
2007 - 2009
-Privately-owned company consisting of 500 employees; specializing in
providing strategic in-store merchandising services to clients that include
some of the most successful retail chains, such as Home Depot, Advance Auto
Parts, Cabela's, Toys 'R' Us, Sears, ACE Hardware, Kohls, and others.
(Lost contract with Home Depot in 2009.)
District Manager . Team Lead
Managed district consisting 45+ service representatives driving
merchandising objectives for 12 Home Depot stores within the Midwest
region. Categories included: Lighting, Hard Line Electrical, Plumbing,
Kitchen & Bath, and Appliances.
MARSHA SCHROCK Home 248-***-**** Cellular 586-***-****
**************@*********.***
CAREER CHRONOLOGY: (CONTINUED - PAGE 2)
* Despite deep cultural shift and shake up in overall business model
(Home Depot contract lost by Detail Retail in 2007, and picked up by
Ready Set Service later that year) did not lose one employee during
this difficult transition stage; accomplished this goal by carefully
negotiating staff through cultural shifts, working closely to create a
cohesive, effective team-front and allowing each individual staff
member to contribute new ideas and input-creating satisfaction and buy-
in to the new business model.
* Drove meticulous accuracy and execution of enterprise-wide database
gathering and compilation of thousands of entries; inputting data
specs for future build outs and redesigns of bays (sizes, depth,
colors, beam structures, etc) for every department; enabling company
ability to quickly and cost-effectively adapt to changes; providing
critical, accurate information and analysis for future build outs, set
ups, and remodels.
* Upon hire, challenged to quickly learn new ways, products, and
processes; ambitiously researched and learned new information
providing foundation for expedient ramp up and assimilation of team.
* Empowered staff; coaxing idea contribution and bringing ideas to
management for consideration; garnering staff commitment to the
company and further improvements to enhance the overall customer
experience.
* Handled all human resources functions including recruiting, hiring,
performance evaluations, payroll, overtime, scheduling, expenses,
training, orientations, on-boarding, employee development, etc.
DETAIL AT RETAIL, Downers Grove, IL
1997-2007
-Privately-owned company consisting of 500+ employees, providing strategic
in-store merchandising services to clients that include some of the most
successful retail chains, including Home Depot. (Lost contract with Home
Depot in 2007)
District Manager
2004 - 2007
Promoted to manage district field operations consisting of 7 to 8
merchandising representatives; responsible for providing merchandising
support and solutions for 20-28 stores within the region. Categories:
Lighting, Light Bulbs, Lawn & Garden
* Developed direct, partnering relationships with over 40 represented
manufacturers; creating ability to quickly resolve customers' issues
and providing a "face" to the consumer for the manufacturing companies
* Highly regarded for consistently achieving superior results through
leadership, planning, and effective implementations.
* Built a well-trained team; generating high success rate of project
completion and client loyalty, with least amount of turnover.
* Ensured distribution, merchandising, and price-point objectives were
achieved by working with field service agents, office personnel, and
manufacturers.
Demonstrated products at contractor shows and provided in-house
demonstrations; generated creative ideas to educate consumer and build
brand excitement of manufacturer's products.
Trainer . Field Service Representative, Downers Grove, IL
1997-2004
Upon hire into this newly developed position; no guidelines, training
materials, or procedures were developed. Quickly assimilated and developed
procedure guidelines and training curriculum; preparing all training
materials as needed.
* Prepared and presented training classes to over 100 field
representatives and store personnel; training employees on
merchandising and selling techniques. Conducted training classes on
basic decorative lighting techniques to over 60 district associates;
building a stronger cross-functional sales force for clients and
consumers.
* Trained and mentored new hires on merchandising techniques and product
knowledge by preparing training discs and working hands-on with them
in the field.
* Attended/sold at trade shows for Ace Hardware and True Serve/Value;
traveling extensively.
TECHNICAL SKILLS:
Working knowledge of Microsoft Office Word, Excel, Access, Outlook,
PowerPoint
EDUCATION & PROFFESSIONAL TRAINING:
General Business Classes; Oakland Community College, Oakland County, MI
Classes on Human Resources, Leadership Skills, and Computer Training;
Detail at Retail, Downers Grove, IL
Certification on Residential and Commercial Lighting; Phillips Lighting
Company, Detroit, MI (2001)