Sales Manager

Alan Eggleston

**W*** Clover Hills Court • Batavia, Illinois 60510 • 630-***-**** • **********@*******.***

Senior Marketing & Product Management Professional

Regional, National & Global Territories ... Start Up, Emerging & High Growth Technology & Industrial Markets

New Product Innovation, Development & Global Launch ... Global Business Development & Market Share Growth

Accomplished product management and marketing professional combining more than 20 years of top performance in national &

global product development & management, marketing communications, senior business leadership, training and business

development . Expert in leading full life cycle product development for North American and worldwide markets. Track record in

driving penetration, brand and revenue of core product lines. Effectively combine technical/scientific & product

development/engineering experience with success in marketing, sales management and business leadership. Bridge gap between

engineering, sales and customers to drive top/bottom line growth.

PROFESSIONA L

PYROPHOTONICS INC. Batavia, Illinois/Montreal, Quebec, Canada,,

EXPE RIENCE : Developer of emerging optical & pulse fiber laser technology.

Director of Marketing & Business Development 2006 to 2009

Recruite d by PyroPhotonic s t o lea d a globa l expansio n strateg y focuse d o n re engineerin g

technology to capture material processing market: developed business plans, vision, marketing &

branding and establishe d global sales channel (England, Germany, Belgium, Asia, Middle East).

Lead global marketing and sales strategy, plans, budgets and execution to drive branding and sales for high

technology product lines targeting OEMs and distributors. Increased product growth and market share through

direct sales (9 18 month sales cycles), as well as design and execution of Web site, public/media relations,

sales tools, marketing collateral, trade shows and advertising.

Accomplishments: • Closed $1.8 million in new business in first year (previous to product’s launch).

• Led top to top sales presentations at CIO level of Fortune 500s promoting $.5 $2 million solutions.

• Wrote, edited and published communications : white papers, technica l articles, pres s releases,

case studies, technical process data sheets, position statements for commercial proposals, etc.

OPTICA ENGINES INC. Crystal Lake, Illinois

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Co founde d firm funded by US Army Research Labs: successfull y develope d a unique fiber couple d

direct diode high power laser system for material processing and defense applications .

Vice President, Business Development/Product Manager 2004 to 2006

Delivered senior technical, sales and government contract administration to develop business plan,

secure funding, develop product line and patent technology. Manage d senior relationship s with

Department of Defense, as well as targeted and penetrated new direct/indirect sales channels.

Accomplishments: • Drove produc t management, marketin g and global sales for materials processing applications :

penetrated low tolerance manufacturers leading full sales and implementation life cycles.

• Leverage d technology capabilities with Alfalight (program secure d $10 million in federa l funds).

SCIENTIFI

C ATLANTA Naperville, Illinois,

Global designer/manufacture r of high to low technology networking solutions, cables & converters.

Director, Emergin g Market s (Optical Div.) 2002 to 2003

Recruited to launch free space optical link technology to global telecom market, as well as identify

an d captur e new verticals . Led aggressiv e globa l sales an d marketing, including produc t

management, client relations and custom engineering design managing business in core markets, as

well as developing new products in emerging markets . Manage d a full sales cycle, including

prospecting, requirements gathering/SOW, presenting customized solutions and closing contracts.

Accomplishments: • Led full life cycle business planning, marketing, sales and implementation to penetrat e six new market

segments driving global applications of existing/end of life photonic product line (i.e., diagnostics,

forensics, laser induced breakdown spectroscopy):

Delivered $2.1 million in new business in first year (all channels).

• Cultivated /secure d allianc e with Aoptics: directe d engineering /business planning targetin g

telephony, cable and militar y verticals : Led first digital analo g video & data service s progra m

enabled by free space optical links.

• Identified and negotiated new material supply agreements reducing product costs by 65%.

• Continued on Second Page •

Alan Eggleston Page Two

ALFALIGHT, Madison, Wisconsin

Director, Sales & Marketing 2001 to 2002

Identified opportunities, conducted market studies and led engineerin g and business planning to

launch a solid state laser for materials processing/manufacturin g applications. Called on OEMs;

determined feasibility, cost effectiveness and applicability of projects to close new business.

Accomplishments: • Negotiated and closed first supply contracts delivering $1 million in sales pre product release.

• Leveraged global contacts to establish an indirect sales channel throughout EMEA.

SYCAMOR NETWORKS Schaumburg, Illinois

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Business Development Manager, Central Region 2000 to 2001

Penetrated executive level technology, engineering and business executives leading sales, marketing,

product development and technical engineering . Led RFP/RFI responses, technical presentations,

lab demonstrations, solution close and implementation project management.

Accomplishments: • Grew central region sales by 12% in 14 months.

• Develope d sophisticate d marke t segmen t an d sales opportunit y analyse s to refin e market,

industr y an d competitor analyses : custome r qualificatio n processes, networ k requiremen t

assessments, business case analysis, formal customer proposals and account strategies.

NORTE

L NETWORKS Schaumburg, Illinois,

Executive Account Manager, Central Region 1999 to 2000

Manage d and developed a technical sales team of 10 penetrating C and VP level contacts in a five

state region promoting optical platform (SONET Nodes, Wave Division Multiplexing DWDM).

Accomplishments: • Manage d sales and equipment qualificatio n closing first Nortel optical platform into Ameritech

accounting for more than $1.3 million in annual sales.

• Executive oversight for sales strategy, product line management, new product introductions, bidding,

pricing, marketing, technical documentation and key national account management.

T E LLABS Lisle, Illinois,

Product Market Manager/Senior Product Planner 1996 to 1999

Manage d product/marketing analysis and programming for a $60 million product line; delivered

sales, market and competitive analyses and plans to senior executives. Led technical presentations

to prospective customers: guided new solution development from concept & requirements through

creating product definition documents (interconnect & switching fiber optic networking platforms).

Accomplishments: • Increased global product sales by 30% in first 18 months.

• Managed key accounts: closed infrastructure product sold into digital wireless/telcom networks.

• Delegate, Optical Internetworking Forum (OIF) standards board (representing Tellabs).

AMOC

O CORPORATION Naperville, Illinois,

Busines s Development/Sale s Manage r (Solid State Laser Systems) 1993 to 1996

Senior Product Manager/Development Engineer 1987 to 1993

Manage d a specialized, technical sales team; project manager for fiber optic system development

(contracted by US Air Force, Navy, Advanced Research Projects Agency, Naval Research Labs, Los

Alamos, MIT Lincoln Labs). Led a team of 25 engineers and scientists to develop laser products.

CONSULTIN G INDEPENDEN CONSULTANT Chicago, Illinois

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EXPERIENCE : Business & Technology Consultant 2006 to Present

Engaged by venture capital firms and OEMs: market assessments, due diligence, feasibility studies

and margin analyses utilizing industry, technology and global market experience and contacts.

EDUCATION : AUROR NIVERSITY Aurora, Illinois

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Master of Business Administration (Concentration: Marketing)

ILLINOI

S WESLEYA N UNIVERSITY Bloomington, Illinois,

Bachelo r of Arts, Biolog y & Chemistr y

ADDITIONAL :

Professiona l

Development : Electrica l Engineerin g Technolog y (Waubonse e College) ; Projec t

Managemen t fo r Engineer s (Kelle r Graduat e School of Management) ; Industria l Chemistr y Program

(Benedictin e University); Professiona l Selling Systems.

Patents Named Inventor on two international Patents (laser devices). Computer SAP,

: :

ACT, MS Office Suite and various Adobe & MRP applications.

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