Sales Account Executive

Marsha M. Swann

*** *. ***** **. #***

Anaheim, CA 92805

714-***-**** home 714-***-**** cell

******.*****@*****.***

Profile:

Seasoned outside business development professional in solutions sales with

15+ years experience in B2B consultative business service sales to medium

and large/major, strategic accounts (corporate, healthcare and government);

direct and media agency accounts. Industries include hospitality technology

sales, multi-media advertising (print, direct mail, interactive video &

cable television), medical supplies and HR services sales.

Education: Pennsylvania State University - B. S. Community

Development

Experience:

04/2010 - Present Logiclink, Inc. - Irvine, CA

Manager, Business Development

. Develop sales and manage marketing for new business

technology sales to major hotel accounts. Products

include automated business center services, concierge

kiosks and iPad technology. Spearheaded new product

introduction to hotel industry - iPad guest rental

and staff use implementation project (custom app

software development) for major Southern CA local

hotels. Development of new, major accounts i.e.:

Marriott, Disney Resorts and Parks, Sheraton,

Tarsadia properties. Coordinate business/product

development of Logiclink's complete product line and

technology (automated business centers, kiosks,

iPad). Participate and coordinate all department

resources to support new business activities.

. Consult client for needs analysis, deliver

presentation meetings and demonstrations

. Spearhead hotel iPad program implementation with

development of user forms, manuals for hotel staff

and guest use.

. Execute iPad program and equipment roll out to hotel

clients for guest rental and internal staff use.

. Develop marketing programs to support & enhance

clients' guest equipment rental program.

. Develop and design marketing materials, presentations

and sales collateral.

. Account management for existing clients needs and

sales development

. Coordinate industry networking; hotel/hospitality

trade groups and technology groups

03/2009 - 04/2010 Marketing Management Services - Self employed

Consulting Services, Sales and Marketing (Client: Darnell

Technical Services, Santa Ana, CA)

. Identification of sales opportunities for business

development and client brand positioning with DWP and

other So. CA major engineering employers.

11/2008-03/2009 Long Beach Press Telegram - Long Beach, CA

Major Account Executive, Recruitment Advertising: New Bus.

Development & Acct. Mgt.

. Sold new, major healthcare account, Los Angeles

County Sheriff Dept. Medical Service Bureau (6 month

advertising contract). Newsprint, Yahoo HotJobs and

Red Plum media.h

11/2005 -11/2008 Orange County Register - Santa Ana, CA

Key Account Executive, Recruitment Advertising: New Bus.

Development & Acct. Mgt

. Recruitment Sales Associate of the month Aug. '08,

April '07 March '07

. Closed new major accounts Bloomingdales (80K in

2007), University of Phoenix (115K in 2006), H&M

stores ($16K in 2007), Irvine Co/Resort at Pelican

Hill (120K in 2008). Other accounts: Mazda USA,

Monarch Healthcare, Prime Healthcare Svcs.

. Contacts were C-Level executives, HR Mgrs/Directors,

Hiring management, Recruiters

. Develop and close direct and agency recruitment

advertising multi-media solution sales with new and

existing accounts incorporating targeted print

(newspaper, direct mail), Monster.com products

(postings, resume data base), local online banners,

and career fairs solutions

Page 2.

Marsha M. Swann (cont'd)

05/2003 - 11/2005 Global Medical Systems - Costa Mesa, CA

Regional Sales Manager: Medical diagnostic test kits

(drug, pregnancy, & infection quick tests)

. Increased revenue by 30% through new business

development.

. Implemented company trade advertising and trade show

marketing.

. Contacts were Psychologists, Counselors, Healthcare

end-users, Staffing & HR consultants.

. Developed sales department from start up; set up

database management, lead development, market

segmentation, training. Sold to healthcare, employer

consultants

09/2001 - 03/2003 Pet Assure Inc. - Los Angeles, CA (HQ, Lakewood, NJ)

Account Executive - Employee Benefit Sales (pet care

discount plan)

. Selected to host workshop at HR conference roundtable

and published online newsletter article for major

media employer conference, WorkLife Congress 2002,

NYC

. Contacts were Benefit managers, HR managers &

Insurance brokers, PEO Mgt.

. Developed new market (Los Angeles) selling employee

benefit to small to major, national employers through

initial presentation, benefit fairs and rollout

process

. Developed key accounts i.e.: Kaiser Permanente, Red

Bull, JD Powers & Assoc., Parsons Engineering, as

well as brokers and PEO's

. Developed vet network to enhance membership access

08/2000 - 04/2001 ValueClick - Westlake Village, CA

Account Executive - Online advertising sales for targeted

network aggregator

. C- Level executives, Advertising/marketing

management; advertising agencies

. Sold CPC, CPL and email campaigns to new accounts

with focus on offline, traditional accounts

. Developed "brick and mortar", strategic accounts Lincoln

Mercury, AAA, Wellpoint

Professional Training: Consultative Selling Skills Y2K, PSS, Nielsen

Media Training

Computer Skills: Word, Excel, and PowerPoint, SalesLogix, Goldmine,

Relationals, AdBooker/Mactive, Act, Outlook, Mac OS 10.5 & Windows XP

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