Daniel D. Mucha

abhyty@r.postjobfree.com

**** ********* ****** **** 219-***-****

Crown Point, Indiana 46307 Cell 219-***-****

Marketing / Communications / Sales

Summary

A strategic and creative Marketing / Management Executive with a strong record of

contributions in direct marketing B2B and B2C, public relations, communications, sales

management, advertising-print and electronic media, direct mail, website design, new

product design & roll out, CRM & MCIF, and management of people. Astute in

identifying market plan needs, creating actionable plans and campaigns, and effectively

interacting with the management team. Experienced in working with advertising and

direct marketing agencies, and fostering media relations.

Accomplishments

Marketing

Managed a $3 million dollar advertising budget that produced repeated record growth

in loans and deposits in most years.

Increased the branch network from 8 to 35 locations over a two state area.

Designed and marketed an overdraft program for checking accounts that contributed

annual fee income of $5.5 million.

Developed and promoted a Senior Club with over 8,000 accounts, $170 million in

deposits and $37 million in loans.

Created and promoted CD campaigns accounting for as much as $80 million in new

deposits.

Developed all marketing, signs, and collateral materials needed for a name change

and company wide branding.

Accomplished double digit growth of Free Checking product line for five consecutive

years.

Through direct marketing maintained a 25% annual growth rate for personal loans for

a 5 year period.

Increased CRA loans through direct marketing into a $20 million dollar portfolio.

Communications

Developed image and campaigns that increased bank brand awareness.

Managed and coordinated public relations activities that resulted in high CEO,

Executive Officer, and Bank visibility.

Planned and executed numerous marketing events for V.I. P. Customers and

Professional groups for up to 400 people.

Selected vendors, fixtures, electronic signage, collateral prints for a bank wide

merchandising system that increased platform sales by 25%.

Designed, authored, and provided photographs for external and internal newsletters.

Managed a million dollar plus charitable giving program that fostered high bank

awareness and acceptance in the communities served.

Sales / Management

Site analysis, planning, and design of 25 branch locations.

Member of Management Planning Team that set strategic goals, actionable plans,

and repeated record earnings that led to the eventual sale of the franchise.

Set and monitored performance and sales goals for all sales offices including annual

officer incentive plans.

Through direct selling developed indirect loan relationships with vendors.

Directly managed sales offices with accountability for approximately 200 associates.

Wrote and implemented a procedure manual for branch staff that standardized

operations and policies.

Employment

Bank Calumet Hammond, Indiana

Senior Vice President, Director of Marketing

& Branch Administrator

1.1 Billion dollar Bank with 35 Offices in Chicago's Southland and Northwest Indiana.

Started in dual positions of Director of Marketing & Branch Administrator, personally

managed 200 employees. Eventually became Senior Vice President / Director of

Marketing. Position eliminated when acquired by First Midwest Bank.

Citizens Financial Bank Munster, Indiana

Advertising Manager

1.3 Billion Bank with 22 Offices in Chicago's Southland and Northwest Indiana.

Education

Eastern Illinois University Charleston, Illinois

B.S. Business Administration Majors: Marketing & Management

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