Sales Manager

MICHAEL J. BANIA

*** ********* **. ****** ** ****9

E mail: ************@*****.*** Telephone: 518-***-****

Food, Baking Industry Professional

• A demonstrated and accomplished sales & product line manager in the food, baking and allied

industries. Contribute extensive contacts, product knowledge and ability to roll up the sleeves,

understand a customer’s problem and provide a solution – solutions based on years of

experience and expertise in the industry. Experience includes sales executive, territory &

distribution manager, general manager of a bakery as well as other roles.

• Seek to further develop and contribute within this industry. Committed to continued professional

learning and development.

Summary of Qualifications

Business Development

• Extensive experience in developing new business relationships within the food & baking

industries through prospecting, need determination, presenting recommendations and closing the

deal leading to long term relationships.

• A “hunter” by nature; skilled in getting in when no one else has.

Customer Relationship Management

• Built and maintained customer relationships established upon delivering to expectations,

managing customer issues and growing the business through service level excellence.

Accomplished in communicating at the most senior levels, establishing trust and rapport.

Account & Territory Management

• Skilled in managing territories and accounts; highly effective in building revenues and market

share through excellence in account service, follow through and problem solving.

• Hands on experience in managing multiple territories and markets in both business to business

and business to consumer markets.

Business Management

• Prior experience in general management, overseeing operations, human resources, purchasing

and customer service for a firm employing 25 30 people.

A highly motivated, articulate professional who is focused on delivering results, developing relationships

and achieving goals … Responsible and dependable always.

Professional Experience Review

All Seasonings Ingredients, Oneida NY Jan 2009 Aug 2010

Outside Sales Representative Upstate NY,MA, RI,CT,VT

• Maintain and solicit new business focused on industrial food manufactures, wholesale bakeries,

foodservice and bakery distributors and retail supermarket chains.

• Provide support to distributors and distributor sales representatives

• Consulted with customers regarding custom blends, new market trends and programs for

increasing profit lines and margins

Hillcrest Foods, Wilton, NY June 2008 Nov 2008

Outside Sales Representative NY, MA, RI, CT, VT

• Maintain and solicit new business concentrating on retail and wholesale bakeries.

• Provided technical sales assistance in expanding new product lines.

• Participated in trade shows.

LOWER CAPE DISTRIBUTION, Hyannis, MA May 2005 May 2008 Route

Sales Distribution

• Managed and performed distribution of commercial bakery products throughout the South

Eastern Massachusetts market region.

• Increased inventory turns through creating and implementing product marketing programs within

supermarkets and restaurants.

JOHNSON/DIVERSEY, Racine, WI Sept 2003 –March 2005

Sales/Service Representative

• Responsible for managing a territory of NY and NJ

• Conducted food safety and sanitation audits for major retail store accounts including Sam’s Clubs,

Target and various supermarket chains.

• Consulted and trained customers on various sanitation and food safety guidelines and issues.

• Provided technical service and installation of chemical dispensing units.

MAPLEHURST BAKERIES, INC., Brownsburg, IN Oct 2000 Aug 2003

Trainer, NY, MA, VT areas

• Provided training on a new line of frozen dough product and planned training for large

supermarket chains to achieve a successful product roll out.

• Determined needs and developed and implemented programs for equipment sanitation.

• Supported store openings to ensure proper new hire training and product quality.

• Followed up to track and troubleshoot any existing and/or potential problems.

CARAVAN PRODUCTS, INC., Totowa, NJ June 1989 – Aug 2000

Sales and Technical Services Representative; NY, MA, NH, RI & CT

• Consistently achieved Quarterly Incentive Bonuses, and contributed over $ 3 million in revenues

to the organization as a top level performer.

• Provided product technical and trouble shooting assistance; performed product demonstrations

and training.

• Expanded revenues, existing customer base and brought on new account relationships through

expansion of bread, roll and sweet goods product lines.

• Managed a territory of over 200 accounts including wholesale bakeries, bagel shops, major

supermarket chains, restaurants, hotels, hospitals, state and federal prisons, and food service

management companies. Contributed incremental revenues through new account development

and service.

Previous Experience

BANIA’S BAKING COMPANY, Watervliet, NY June 1976 April 1989

Owner/General Manager

• Managed operations of production/sales and marketing with sales volume in excess of $600.000

which consisted of 1 retail outlet and over 125 wholesale customers.

• Produced fresh and frozen baked products for restaurants, hotels, hospitals, and retail outlets.

• Oversaw staff of over 45 employees.

• Contributed to community benefit programs with products, revenue and personal time.

EDUCATION & PROFESSIONAL DEVELOPMENT

Completed numerous professional development programs inclusive of the following:

Currently enrolled in the marketing degree program at Empire State College

Dunwoody Institute, Minneapolis, MN

American Institute of Baking, Manhattan, KS

MICHAEL J. BANIA

134 Cedarview Ln Latham NY 12189

E mail: ************@*****.*** Telephone: 518-***-****

REFERENCES UPON REQUEST

Contact this candidate