Sales Manager

DAVID MICHAEL PEARSON

*** ****** ***** #**, **** WALTON BEACH, FL 32549

828-***-**** Cell

abhynv@r.postjobfree.com

RESUME'

CAREER PROFILE: A proven record in business development consistently

achieving bottom line profitability. Expert at creating and implementing

targeted strategic marketing campaigns leading to meeting or exceeding

desired sales goals. A highly effective Team Leader and Force Multiplier

who, through application of decisive leadership by example, develops

"mission pride and accomplishment" attitudes among Teammates consistently

resulting in exceeding company goals. Highly creative, mission centric and

driven to excel, a passionate practitioner of the "Raving Fans" concept;

creating lifetime affiliations among guest's, clients and business

associates forged on delivered excellence. Dedicated to Under Promise &

Over Deliver.

PROFESSIONAL HISTORY:

2008 - Present Marketing & E-Commerce Consultant/Freelance

Writer/Entertainer Prospect, Research, Contact & Contract Internet/E-

Commerce/SEO & E-Marketing Consulting Contracts. Deliver maximized Internet

components and marketing initiatives.

2004 - 2008 - General Manager - Owner; Razcal's Restaurant & Lounge

Designed new layout and restaurant theme, menu development and all start-up

& continuing marketing. Duties included full charge bookkeeping, all

advertising and promotions, oversight of cost controls, inventory and

ordering as well as augmentation of cooking and bar staff as necessary.

Business grew month - on -month to achieve $500,000 sales in three years.

2003 - 2004 - Nantahala Outdoor Center

VP Operations -P & L responsibility for all business operations including:

three restaurants, three retail outlets, instruction/adventure programs,

lodging, facilities and maintenance. Accomplishments during this tenure

included:

< Reversed a three-year negative profitability trend. Unit exceeded

company standards while achieving guest satisfaction scores of 96.3%.

< Negotiated lease of motel property thereby expanding lodging

capability of the Center resulting in an increase attendance in the

first year of 4% with the unit itself achieving 96% seasonal

occupancy.

< Corrected major managerial issues within the main Outfitters Store

that led to increased revenues and decreased cost of goods sold

exceeding Company goals.

2001 - 2003 Kitchin Hospitality, LLC - Corporate Office, Atlanta, GA

Director of Marketing & Hotel Performance Support - This multi-disciplined

position involved creation, implementation and oversight of all Jameson Inn

and Signature Inn marketing promotions (125 Hotels). Additionally

responsibilities included setting individual hotel B2B sales standards and

goals. Major contributions during this period have included:

< Executed complete re-design of the company's website orchestrating not

only design elements but also authoring and integrating a

comprehensive e-marketing strategy for the brands. During this period,

revenue from website reservations increased by 83% to represent almost

three percent of total company revenues. Contributions from total

Internet reservations increased to over 95% and 10.6 percent of total

revenue.

< Implemented a joint promotion with American Express using a direct

mail piece that yielded over $175,000 in revenue from new guests

during the slack period immediately following the 9/11disaster.

< Authored a Hotel Performance Training Program & Guide. This training

and field implementation guide resulted in the Jameson Inn Brand

achieving 87% REVPAR ratios exceeding Company goals.

2001 - 2001 Kitchin Hospitality, LLC - Region Two

Regional Sales Manager - Tasked to improve the performance of two newly

opened hotels in the Jackson, MS that had failed to achieve their market

parity.

< During the seven months tenure in this position, aggressive outside

guerilla marketing techniques that resulted in a reversal of the flat

and downward trend thereby bringing the hotels on line within market

projections. This entailed included negotiating a major business

accounts at each of these hotels.

< Selected for Company Top Leadership Award

2000 - 2001 Kitchin Hospitality, LLC - Jameson Inn Crestview

General Manager - Oversaw final stages of construction, pre-opening and

operational management on this prototype interior corridor hotel. Scope of

the position required hands-on management of all phases of hotel operations

to include initial hiring and training, local sales and marketing, daily

operations, financial management and guest relations.

< Was able to erode the competition's market share and bring the hotel

from worst performer in the Company to top performer in less than 8

months. Competitive share during this same period rose from an entry

point of 65% market share to consistently achieving over 115% of

occupancy, ADR and RevPar indexes. (Smith Travel Research STAR

reports).

OTHER CORPORATE & ENTREPRENEURIAL EXPERIENCE:

< D.O.D. Classified Technical Consulting/Aerial Photography: McDonald

Douglas JSSM Weapons Test Program resulting in multi-million dollar

contract award & Tepper Aviation C-130L10 Glass Cockpit Photo Suite.

< Executive Accounts Manager - Satellite Travel - NYC.

< Performing & Announcing for The Vertical Descent Skydiving Team

< Produced & Promoted Successful Nightclub for 15 years - Yesterday's

of Destin

< Successfully negotiated major motorcycle acquisition/maintenance

support contract with USAF for Ft. Walton Beach Yamaha

EDUCATION & MILITARY EXPERIENCE

High School Graduate

B.A. Southampton College, L.I.U. 3.8 GPA, major; Business & Public

Management

MBA University of Southern Illinois, 3.7 GPA

OTHER TRAINING/SKILLS

Expert on all MS office applications, Photoshop, GDS, Consortia, RFP

Negotiations

SABRE/PARS/DatasII Airline Res. Systems, CTA

Video Production, Ad Copy & Layout, Radio copywriting and voice-overs

Prepared and taught "Success in Sales", "Guerilla Marketing- Guerilla Sales

Seminars

USAF/FAA Air Traffic Control Certification

United States Parachute Association - "Pro" Rated, D License Holder

Certified SCUBA Diver, Certified Class III Raft Guide

Florida State Announcer's License

Hurricane Island Outward Bound School Graduate

1970 - 1978: U.S.A.F. - Combat Control Team/Special Operations

Member of all-volunteer Special Operations Combat Control Team responsible

for air coordination/air traffic control in support of USAF and foreign air

force worldwide air operations. Duties included, locating, surveying and

operating extreme forward air operations sites (air craft landing zones,

drop zones and extraction zones), coordinating close air support

operations, intelligence gathering and long-haul communications and

aircraft Navigation Aids. Maintain deployment capabilities using

conventional and unconventional parachute and SCUBA techniques.

SPECIALIZED MILITARY TRAINING

Specialty Schools/Training: FAA/USAF Air Traffic Control Specialist,

Military Parachutist, Jumpmaster, Instructor/Rigger, Terminal Approach

Procedures Design, USN SCUBA/Diver, US Navy SEAL Combat Amphibious

Training, Advanced Management Training, USAF Worldwide Survival Schools,

Airborne & Ground Surveying/cartography, landing zone/airfield survey

assessment certification, Communications Specialist Training:

HF/VHF/UHF/Digital/Satellite point-to-point radios, Demolition School,

Combat First Aid/CPR/Triage & Trauma care.

MILITARY HONORS

USAF TAC Transportation Specialist of the Year FY-'74, Distinguished Honor

Graduate of the following schools; US Army Airborne School, US Army HALO

School, USAF Combat Control School, USAF TAC-Management School & US Navy

SCUBA School. Master Parachutist, Senior Controller. Honorable Discharge.

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