CONNIE J. MATEY

813-***-**** (Cell) abhyhf@r.postjobfree.com

TOP PERFORMING MEDICAL SALES AND MARKETING PROFESIONAL

Dynamic, results oriented sales and marketing manager with a strong track record of performance for

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diverse medical markets.

Excellent skills in creating, developing, and implementing office based, field based and e training based

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cross functional marketing programs.

Possess keen market analysis insights that consistently drive and execute quantifiable improvements and

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best practices across the corporation.

Excellent interpersonal skills used to solve complex issues to achieve maximum ROI.

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Experienced in presenting to senior management, representing senior management with customers and

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contract administrators.

Can champion the brand across sales management, training, corporate communications, standards and

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guidelines, and regulatory affairs.

Strengths lie in launching new products/services and in taking locations that are mediocre performers with

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undifferentiated plans then adding strategic capabilities to deliver measurable market share results.

PROFESSIONAL EXPERIENCE

Medical Services of America, Inc. Lexington, SC 03/2009 to 05/ 2010

Florida Regional Account Manager/National Contract Specialist

• Accountability for business and contract development of new national emergency medical response systems

to individual, groups and chains of assisted living facilities, independent living facilities, long term care

facilities, hospitals, rehab centers, physicians, managed care and government reimbursement entities.

Defined product strategy. Analyzed competitive market, and industry trends, prioritized products features and

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functions through end user solicitation. Competitively priced product according to the company’s strategic and

tactical sales and marketing objectives.

Developed comprehensive sales and marketing programs to sell and market into individual target markets.

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Lectured at seminars and target market meetings to educate on systems’ advantages.

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Selected to launch national contract division. Successes include six Florida state wide contracts and six

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regional contracts in three months.

Chocolate Creations by Connie, Inc 2004 to 2009

President/Owner

Oversaw all new store build out, setup and organization, to include establishing vendor relations, ordering

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product, training the staff, and transition of opening.

Obtained all licensures and permits as required by law.

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Catapulted sales for gourmet chocolate Start up Company by researching and targeting specific market

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segments for high quality, hand made Belgium Chocolate.

Developed content for marketing communications collateral; including brochures, manuals, fliers and the

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website.

Created and presented focused presentations that secured repeat business from 5 large hotel chains, (Hilton,

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Weston, Marriott, etc.), MOSI, Don Cesar, Vinoy, seven country clubs, Downtown Disney’s Portabellos, and

many others.

CONNIE MATEY Page 2

InSight Health Services Corporation, Lake Forest, CA 1998 to 2004

Florida MRI Specialist/Florida Positron Emission Tomography Specialist

• Created three part national marketing program for a new radiology diagnostic oncology test. Program content:

FDG and PET, Reimbursement, Marketing and Sales. (Facilitated at nationals sales meeting.)

Launched and propelled PET national sales by integrating program to national sales team at national sales

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meeting. (Personally facilitated one day training)

Developed business through personal presentations to hospitals and physicians for PET and MRI sales and

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referrals.

Extensive experience in increasing physician practice business through utilizing PET services. Developed

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marketing literature for oncologists, pulmonologists, family practice, general practice, etc. to market the use of

PET. Moderated physician panel discussion meetings for the general public that educated about the PET.

Vital Care, Inc. Meridian, MS 1990 to 1997

Director of Sales and Marketing/Director of Managed Care

Created, developed, and implemented sales training program for 130 location home infusion therapy

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company that included a cross functional approach: office based, field based and

E training based.

• Significantly increased Market Share through the creation, development and implementation of focused

tri annual sales and marketing programs. Worked independently, yet collaborated cross functionally in a team

environment.

• Personally facilitated programs to sales teams in eleven regional tri annual sales seminars. (Fourteen

southeastern states) Increased sales 700%.

• Developed focused marketing and sales collateral, print advertising, articles for trade magazines and

PowerPoint and DVD presentations for marketing and professional seminars.

• Established corporate sales team. Hired, trained and managed eleven regional managers and three

managed care specialists. Developed and facilitated their training programs, initiated field sales processes,

established sales goals, built and implemented accountability reporting system.

EDUCATION

Southeast Missouri State University, Cape Girardeau, MO

Bachelor of Science in Business Administration

Major: Marketing Management

Minor: Accounting

Hillsborough County School System

MGIC Teaching Certification

National Food Safety School –Tampa, FL

Food Safety Management Certification

Hanneman School for Hypertension

CPhT Certified Pharmacy Technician

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