Manager Marketing

Resume

LORI FRIGILLANA, MBA

**** ***** ******, #***, ******, TX 75201

480-***-**** • abhybg@r.postjobfree.com

SENIOR-LEVEL: MARKETING MANAGEMENT

S trategic-minded Marketing leader and MBA graduate with 10+-year portfolio of progressive

success directing innovative marketing efforts across such diverse industries as financial services,

real estate, restaurants, retail, and specialty foods and products. Instrumental in devising both

traditional and eMarketing initiatives to deliver bottom line growth. Areas of expertise include:

Marketing Management • Web Initiatives / eMarketing • Partnership Programs • Business Development

Divisional/Regional Leadership • Strategic Planning • Key Client Account Management

Quality Control • Affiliated Business Arrangements • Market Research & Analysis

M&As • B2B/B2C Marketing • Event Planning • Public Relations

PROFESSIONAL EXPERIENCE

JPMORGAN CHASE, Dallas, TX • 2006-Present

Leading financial services firm with global scale and reach.

Senior Marketing Manager

Lead partnership program and portfolio management for associations, automotive, franchise, and travel

and entertainment industries. Partner with senior management and sales to drive development of new

business opportunities and strategic planning models for partnership programs. Spearhead multi-channel

initiatives ranging in size and scope. Develop traditional marketing and eMarketing plans for clients.

Define program metrics to determine ROI, and modify strategies as required.

Key Contributions:

• Coordinated top-producing partnerships with such key clients as American Society of Association

Executives, Americas Best Value Inn, Asian American Hotel Owners Association, Chrysler, Ford, Great

Clips, InterContinental Hotels Group, PGA, and Snap-on.

• Collaborated on high-profile account signings for such key clients as Angie's List, CDW, GoDaddy,

Verizon, and Web.com.

• Generated 5K new accounts; secured $4.5M in signed net revenue in 2009.

• Increased closed account conversion rate by recommending and implementing “click to call”

technology that enhanced user experience and boosted leads.

• Partnered with vendors, Zeta and The Spark Group, Inc., to create comprehensive web-based partner

sales and service toolkits.

JSSMITH MORTGAGE, Scottsdale, AZ • 2005-2006

Mortgage brokerage with three locations and 60 personnel.

Regional Marketing Manager

Directed marketing initiatives for southwest regional branches; developed traditional marketing and

eMarketing campaigns to drive revenue growth. Played key role in mergers and acquisitions and affiliated

business arrangements (ABAs). Identified and leveraged public relations opportunities.

Key Contributions:

• Restructured marketing efforts after company bought AZ division from The New York Mortgage

Company; overhauled event planning, media placement, and website.

• Played integral role in closing high-profile signing with West USA Realty.

Resume

LORI FRIGILLANA • Page 2 • abhybg@r.postjobfree.com

METROCITIES MORTGAGE, Scottsdale, AZ • 2004-2005

Residential mortgage lender with 1,400 employees and $10B in loan production in 2005.

Divisional Marketing Manager / Divisional Coordinator

Promoted to spearhead marketing strategies for ABAs. Conducted market research and analysis;

investigated trends to build competitive intelligence and provide recommendations. Managed event

planning targeting ABAs, realtors, investors, and buyers as Divisional Coordinator. Developed monthly

projections based on analysis of production metrics for individuals, ABAs, and division.

Key Contributions:

• Played key role in increasing monthly revenue from $8M to $30M.

FIRST NATIONAL BANK OF ARIZONA/FIRST NATIONAL BANK OF NEVADA, Scottsdale, AZ • 2002-2004

Privately held bank based in Scottsdale, Arizona.

Broker Management Lead

Led broker management department comprising of 6K client companies. Reported on funding,

production, financial, and loan submission data analysis; and provided recommendations. Supervised

broker, correspondent, and automated underwriting approval process. Ensured quality standard adherence

for broker and correspondent activity. Provided analysis for risk management.

PRIOR CAREER

MOSES ANSHELL, Phoenix, AZ • 2001

Assistant Client Services Manager

COOLEY ADVERTISING & PUBLIC RELATIONS, Phoenix, AZ • 2000-2001

Junior Account Executive

FORTUNE PUBLIC RELATIONS, Berkeley, CA • 1999-2000

Account Coordinator

EDUCATION

Master of Business Administration

University of Maryland University College

Bachelor of Science in Communications Media

Indiana University of Pennsylvania

AFFILIATIONS

Dallas Junior Chamber of Commerce, 2008 - Present

Board of Directors, Vice President of Community Service, 2010

Five Outstanding Young Dallasites, Event Co-chair, 2009

Wine Tasting, Marketing Committee Lead, 2009

Junior Chamber International, 2008 - Present

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