Sales Representative Manager

Toni A. Riedel

** ***** **** ********, ** ***** cell (631) 252-

**** ***********@*****.***

Sr. Marketing, Communications & Development Professional

Seasoned professional with significant experience in implementing and

executing major projects and campaigns that result in brand awareness,

traffic and revenues. Solid sales and business development skills. Expert

in strategic planning leveraging all marketing tactics - public relations,

advertising, social media, website, e-marketing and community outreach.

Strong project management and organizational skills. Experienced in budget

development and management. Influential public speaker, innovative and

analytical.

Strategic Planning / Business Development /Program & Project

Management /Communications

Budget & Operations / Event Management / Media Relations / Social

Media / Public Relations

E-marketing / Campaign Management / Website Content / /

Vendor Relations

RECENT PROFESSIONAL DEVELOPMENT

Project Management Professional Candidate (PMP):

Project Management Prep Certification, SUNY Stony Brook (May '10)

Mastering Advanced Project Management Skills, NYU Polytechnic

Institute (April '10)

The Art & Skills of Grant Writing, Molloy College (May '10)

Repositioning Your Organization through Marketing & PR, Molloy

College (Feb/March '10)

The Art of Innovation, Bring Creativity to Your Organization, NYU

Polytechnic (March/April '10)

PROFESSIONAL EXPERIENCE

Consultant/Vendor (2009-present)

TR Consulting, Kings Park, NY

Public relations, marketing, social media and event management

. Implemented and executed Social Media campaign for national and small

businesses (i.e., Avalon Huntington Station) providing education,

information and developing rapport with community residents.

. Developed Facebook Ads resulting in 2.2 million impressions and #1 on

Bing.

. Create marketing strategies for increasing brand awareness, traffic and

new business including public relations, social media, media relations,

collateral items, direct mail, website content, social media networks,

videography and photography.

. Hired, managed and negotiated contracts with vendors for printing,

collateral design, distribution and PPC advertising tactics.

. Develop Ad words for PPC campaigns.

Associate Director (2006-2009)

American Diabetes Association

National association providing diabetes research, education and information

(Promoted September 2006)/ Associate Manager

. Increased Walk revenues 175% in two years - Participants 124 to 1000+ -

Sponsors/Donors 300% increased.

. Achieved 40% of dollars raised through e-marketing campaigns leveraging

mission, advocacy and research.

. S Recruited and developed 25+ Leadership Volunteers, Interns and staff

on event planning and implementation.

. Secured media coverage from News12, Newsday, Long Island Business News

and other medium.

. Managed Long Island office including 15+ interns and acted as local

media Spokesperson.

Professional Sales Representative (2002-2005)

Janssen-Ortho McNeil Pharmaceutical, New Brunswick, NJ (Johnson & Johnson

Company)

Target area: Western to Central Suffolk North & South

. Sold portfolio of brand products to medical professionals, specialists,

hospitals, and pharmacies.

. Surpassed sales goals consistently 2-3% each quarter; Ranked #1 in

region 2004 and top 15% regionally.

. Organized 100+ educational programs for medical professionals,

hospitals, associations and chain pharmacies.

Toni A. Riedel cell 631-***-****

***********@*****.***

Professional Contract Sales Representative (2001-2002)

Professional Detailing Inc. (PDI) Upper Saddle River, NJ

Contract sales for major pharmaceutical companies

Target area: Queens/Great Neck & Eastern Long Island.

. Increased sales of cardiovascular products 15% within first six months

of working Queens/Great Neck territory.

. Provided educational documentation on brand products to targeted medical

professionals for efficacy of product.

(Note: corporate restructure-500 territories eliminated/my territory

eliminated)

Account Manager (2000-2001)

EverCare - United Healthcare, New York, NY

Managed Care Medicare HMO for contracted nursing homes

Licensed area: 5 Boroughs/ $3M territory

. Surpassed monthly quota by securing 45+ new clients per month from 5

contracted nursing homes.

. Instrumental in reinstating 3 lost nursing home accounts, cultivating

relations and innovatively plan events to secure new business. Secured

over 25 new residents in one month.

(Note: non-licensure of Long Island market as planned)

Client Relations Manager (1997-2000)

AMERICAN MEDICAL RESPONSE

Medical Transportation provider of ambulette and ambulance services

Target area: Long Island $25M territory

. Increased ambulance/ambulette transport calls consistently by 150 calls

per week vs. prior year.

. Resolved customer transport issues bringing transportation services to a

95% customer satisfaction rate within first year.

. Collected over $2,000,000 in outstanding monies owed from insurance,

Medicaid and other health care payers.

. Set-up training programs for in-house call centers and major accounts

reducing lost revenues of $50k per month.

. Spearhead major international event/fundraiser, Swim Across the Sound -

Long (for AMR and St. Vincent's Medical Center, in Bridgeport, CT).

Executed and directed Long Island campaign marketing, public relations,

events, donors resulting in capturing massive media and public

attention and revenues.

Marketing Representative (1996-1997)

AMERICAN HEART ASSOCIATION

Target area: Long Island

. Instrumental in raising Walk from$70k to $270k in year one and securing

corporate sponsors for multi-site fundraising campaigns.

. Solicited and secured major gifts of over $20,000 from donors to support

Heart Power kits in 8 school districts.

. Secured Gala Honoree who raised over $300,000 for event and mission.

EDUCATION MA, Social Policy/Healthcare/Marketing, SUNY Empire

State College

BS, Business/Marketing, Adelphi University

COMPUTER Microsoft Suite, Project Mgt 2007, Crystal, CURE,

Siebel, Oracle, In Design,

SKILLS Illustrator, Website Content Mgt, Social Media

Networks

PROFESSIONAL Association of Fundraising Professionals

1996-present

ASSOCIATIONS Project Management Institute, Long Island Chapter

2010

Long Island Regional Planning Council

2010

Yoga Alliance International 2008-

present

VOLUNTEER AMURTEL, an NGO-International Community Assistance

Services

WORK Gross National Happiness USA

POOR.org

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