Sales Representative Manager

Rita M. Lang, CMR

**** *. ******* **. #****

Chicago, IL 60610

Cell: 312-***-****

Email: ******@***.***

SUMMARY

Proven sales professional with success in diverse fields. Key strengths

include strong presentation skills, analyzing market opportunities and

threats, and balancing company strategies with customer needs. Recognized

for consistently exceeding performance goals.

CAREER

NYCOMED US

2010-Current

Senior PharmaDerm Sales Representative, Chicago, IL

Promote prescription products for the cytostatic, antifungal and steroid

markets to Dermatologists, MOHS Surgeons, Pediatricians and Pediatric

Dermatologists.

. Increased territory ranking from bottom 40% to top 25% within 6 months.

. Launched steroid to #1 in region within 6 months.

WYETH PHARMACEUTICALS

1999-2009

Hospital Account Manager- Long Term Care Division, 2008

Launched a subcutaneous injectable to health care professionals, pharmacy

providers and

nursing homes for a newly created division.

. Entire sales division dissolved due to Pfizer's acquisition of Wyeth

2009.

Hospital Account Manager, Chicago, IL -Women's Healthcare Division, 2001-

2008

Led Menopausal, Osteoporosis and Oral Contraceptive education by providing

evidence based information to Endocrinologists, OB/GYN's, Gynecological

Oncologists, Urogynecologists and Residency/ Fellowship programs at major

academic centers in Chicago.

. Outperformed the Area and Zone in Product Portfolio in a declining

market, December 2007.

. Exceeded Portfolio Goals: 2002 =107%, 2004 =108%, 2006 =105%.

. Established and maintained dialogue with key thought leaders who

influence the practice standards and Resident education.

. Identified and developed disease state experts into regional and national

speakers.

. Implemented Area Initiatives to increase market share by communicating

thought leaders' opinions, academic protocol and special projects results

with territory managers.

. Led Area with 2 launches in Chicago Market: 2003 and 2007

. Nominated to Area Field Trainer, March 2004.

. Developed and implemented Speaker Utilization Plan resulting in 74% of

speakers utilized at least twice thus reducing flight and hotel costs.

. Appointed to Premarin Advisory Board, September 2001.

Pharmaceutical Sales Representative, 1999- 2001

Promoted neurological and women's healthcare products to office based

primary care.

. Outperformed the national market share average of new sleep aid within

six months.

. Promoted market leader in HT class and maintained over 70% market share.

. Appointed to Sonata Dream Team Captain.

Rita M. Lang, CMR

Page 2

COLGATE ORAL PHARMACEUTICALS

1996 - 1999

Pharmaceutical Sales Representative, Naperville, IL

Managed a $375K territory which included 600+ dental professionals.

. Established 15 new dental accounts in contract business within the first

year.

. Successfully launched a new home fluoride product to 112% of quota.

. Achieved 135% of quota in toothwhitening, a declining market product.

. Converted 57 competitive accounts to Colgate brands to 106% of quota.

. Increased revenue of entire product portfolio by 11%, December 1997.

. Nominated to Sales Elite, June 1997.

. Nominated to Mentor Program, October 1997.

EDUCATION & CERTIFICATIONS

Certified Medical Representative (CMR) Certification, 2009

B.A., Business, North Central College, Naperville, IL

awards

"Above and Beyond", January 2004 and September 2007

"STARRS", June 2004

"Annual AAM Top Performer" #1 Area overall, June 2002

"Colgate Equity", June 1998

"You Can Make a Difference", September 1997

"District Representative of the Quarter", June 1997

"Annual Idea of the Year", 1997

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