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Marketing Sales

Location:
Brecksville, Ohio, 44141, United States
Posted:
May 22, 2010

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Rick Iacoboni

> **** Valleybrook Drive, Brecksville, OH 44141

> Cell: (440) ***-****

> E-mail: abhy4v@r.postjobfree.com

> www.domari.net

MARKETING PROFESSIONAL

Marketing communications professional with proven background in developing

multi-dimensional marketing campaigns for small businesses to Fortune 500

companies. Successful in creating brand awareness that builds name

recognition, increases sales and improves market share. Demonstrated

expertise:

> Marketing / Branding Campaigns

> Account Management

> Business Development

> Public / Media Relations

> Collateral Materials

> Website / Social Media / Blogs

> Trade Shows

> Product Launches

> Copywriter / Advertising

> Graphic Design / Print Production

PROFESSIONAL EXPERIENCE

CONFIDENTIAL COMPANY (2009 - PRESENT)

(BUSINESS TO CONSUMER)

Marketing Director

> Create marketing strategies targeting affluent customer base regionally,

nationally and internationally.

Initiatives include online marketing, advertising, SEO, collaterals, media

relations and events.

> Create awareness of retail division.

Initiatives include radio/TV/print advertising, media relations, mall

kiosks, bus lines, co-op and movie theatres.

> Plan and coordinate special events/trade shows.

> Design, produce, print and write copy for website, collaterals, banners,

videos and print/electronic advertising.

Results:

> Increased website traffic by nearly 25%.

> Reached affluent customer base through targeted/behavioral marketing.

> Doubled regional showroom traffic through localized marketing campaign.

> Reduced overhead by producing collateral and advertising materials in-

house and negotiating favorable

purchasing agreements through long-term vendor relationships.

DOMARI MARKETING ( 2006 - 2009)

(FULL-SERVICE MARKETING COMMUNICATIONS AGENCY)

Independent Marketing Practitioner

> Developed client base, built relationships and sold professional

marketing services

(B2B and B2C) for small to medium-sized, Northeast Ohio-based companies.

> Created and implemented marketing and branding programs through

grassroots marketing.

> Initiatives include collateral materials, media relations, websites,

blogs, E-mail blasts, social media, direct mail, trade shows, advertising,

3-dimensional marketing and promotional items.

Presentations

> Conducted branding and event planning presentations for John Carroll

University, Corporate College East, COSE and Beachwood Chamber of Commerce

Home Office Link.

Results:

> Increased top-of-mind-awareness augmented sales for clients in industries

such as home improvement, insurance, food services, professional services,

entertainment, dental, cosmetics, floral, non-profit, retail.

> Partial client list: Westfield Insurance, Lube Stop, Hudec Dental,

Zeppe's Pizzerias, Somrak Kitchens.

TREMCO INC. -- SEALANTS DIVISION ( 2002 - 2005)

(CLEVELAND-BASED MANUFACTURER OWNED BY RPM INTERNATIONAL, INC.)

Marketing Manager

Created/implemented marketing initiatives to improve market share position

and branding in the residential window and OEM markets.

> Designed art / wrote copy for ads, news releases, newsletters, trade

shows, POP displays, product labels and collateral materials. Revamped and

maintained website.

> Managed, planned and produced national trade show booths.

> Executed advertising, promotional and direct mail campaigns around new

product launches.

> Media relations - placed stories in national industry print media.

Handled media requests.

> Provided sales support - rep kits, sales reports, pie charts, costing,

inventory, samples, etc.

Results:

> Division sales grew from $7.8 million in '02 to $18 million in '05.

> Desktop publishing saved division an estimated $10,000/year from

outsourcing graphic services.

> Aggressive marketing initiatives increased brand awareness and favorably

positioned division as a key player within the target industries.

> Arming sales reps with professional collateral materials aided in the

prospecting-to-closing process.

BUILDER'S WORLD, INC. (1992 - 2002)

(CLEVELAND-BASED HOME IMPROVEMENT COMPANY)

Director of Marketing

Created and implemented multi-faceted advertising and promotion campaigns.

> Wrote and edited copy for print ads, news releases and collateral

materials.

> Coordinated BWI's participation in trade shows and parade of homes.

> Created targeted marketing databases for direct mail campaigns.

> Placed stories in local and industry print media. Handled media requests

for interviews.

Results:

> Re-positioned BWI as major player in home improvement and new

construction markets.

> Over 500,000 people were exposed to BWI product displays at trade shows /

parade of homes.

> Retail showroom traffic increased. Builder account base expanded.

> BWI became Cleveland's #1 independent KraftMaid Cabinetry dealer in terms

of volume.

COSE - COUNCIL OF SMALLER ENTERPRISES (1985 - 1991)

(SMALL BUSINESS DIVISION OF THE GREATER CLEVELAND GROWTH ASSOCIATION)

Marketing Communications Manager

Created marketing and public relations activities for group health care,

education and government advocacy.

> Wrote copy and produced, edited COSE Update magazine

> Created and produced annual reports, direct mail, collateral materials

and news releases.

> Established and maintained media relations on local, regional and

national levels.

> Placed COSE on radio/television news-talk shows and in newspaper/magazine

articles.

Results:

> COSE became Northeast Ohio's most recognized small business resource.

> Aggressive marketing campaign resulted in well-attended programs and

utilized services.

> COSE became the nation's largest small business organization.

> COSE's media relations program was the most successful within the

Chamber.

EDUCATION

> Master of Arts, Speech Communication - Bowling Green State University

Major: Public Relations GPA: 3.1

> Bachelor of Arts, Communication - Bowling Green State University

Major: Interpersonal and Public Communication GPA: 3.0

> Speech Instructor / Graduate Assistant - Bowling Green State University

> Internship: Blossom Music Center



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