Rick Iacoboni
> **** Valleybrook Drive, Brecksville, OH 44141
> Cell: 440-***-****
> E-mail: abhy4v@r.postjobfree.com
> www.domari.net
MARKETING PROFESSIONAL
Marketing communications professional with proven background in developing
multi-dimensional marketing campaigns for small businesses to Fortune 500
companies. Successful in creating brand awareness that builds name
recognition, increases sales and improves market share. Demonstrated
expertise:
> Marketing / Branding Campaigns
> Account Management
> Business Development
> Public / Media Relations
> Collateral Materials
> Website / Social Media / Blogs
> Trade Shows
> Product Launches
> Copywriter / Advertising
> Graphic Design / Print Production
PROFESSIONAL EXPERIENCE
CONFIDENTIAL COMPANY (2009 - PRESENT)
(BUSINESS TO CONSUMER)
Marketing Director
> Create marketing strategies targeting affluent customer base regionally,
nationally and internationally.
Initiatives include online marketing, advertising, SEO, collaterals, media
relations and events.
> Create awareness of retail division.
Initiatives include radio/TV/print advertising, media relations, mall
kiosks, bus lines, co-op and movie theatres.
> Plan and coordinate special events/trade shows.
> Design, produce, print and write copy for website, collaterals, banners,
videos and print/electronic advertising.
Results:
> Increased website traffic by nearly 25%.
> Reached affluent customer base through targeted/behavioral marketing.
> Doubled regional showroom traffic through localized marketing campaign.
> Reduced overhead by producing collateral and advertising materials in-
house and negotiating favorable
purchasing agreements through long-term vendor relationships.
DOMARI MARKETING ( 2006 - 2009)
(FULL-SERVICE MARKETING COMMUNICATIONS AGENCY)
Independent Marketing Practitioner
> Developed client base, built relationships and sold professional
marketing services
(B2B and B2C) for small to medium-sized, Northeast Ohio-based companies.
> Created and implemented marketing and branding programs through
grassroots marketing.
> Initiatives include collateral materials, media relations, websites,
blogs, E-mail blasts, social media, direct mail, trade shows, advertising,
3-dimensional marketing and promotional items.
Presentations
> Conducted branding and event planning presentations for John Carroll
University, Corporate College East, COSE and Beachwood Chamber of Commerce
Home Office Link.
Results:
> Increased top-of-mind-awareness augmented sales for clients in industries
such as home improvement, insurance, food services, professional services,
entertainment, dental, cosmetics, floral, non-profit, retail.
> Partial client list: Westfield Insurance, Lube Stop, Hudec Dental,
Zeppe's Pizzerias, Somrak Kitchens.
TREMCO INC. -- SEALANTS DIVISION ( 2002 - 2005)
(CLEVELAND-BASED MANUFACTURER OWNED BY RPM INTERNATIONAL, INC.)
Marketing Manager
Created/implemented marketing initiatives to improve market share position
and branding in the residential window and OEM markets.
> Designed art / wrote copy for ads, news releases, newsletters, trade
shows, POP displays, product labels and collateral materials. Revamped and
maintained website.
> Managed, planned and produced national trade show booths.
> Executed advertising, promotional and direct mail campaigns around new
product launches.
> Media relations - placed stories in national industry print media.
Handled media requests.
> Provided sales support - rep kits, sales reports, pie charts, costing,
inventory, samples, etc.
Results:
> Division sales grew from $7.8 million in '02 to $18 million in '05.
> Desktop publishing saved division an estimated $10,000/year from
outsourcing graphic services.
> Aggressive marketing initiatives increased brand awareness and favorably
positioned division as a key player within the target industries.
> Arming sales reps with professional collateral materials aided in the
prospecting-to-closing process.
BUILDER'S WORLD, INC. (1992 - 2002)
(CLEVELAND-BASED HOME IMPROVEMENT COMPANY)
Director of Marketing
Created and implemented multi-faceted advertising and promotion campaigns.
> Wrote and edited copy for print ads, news releases and collateral
materials.
> Coordinated BWI's participation in trade shows and parade of homes.
> Created targeted marketing databases for direct mail campaigns.
> Placed stories in local and industry print media. Handled media requests
for interviews.
Results:
> Re-positioned BWI as major player in home improvement and new
construction markets.
> Over 500,000 people were exposed to BWI product displays at trade shows /
parade of homes.
> Retail showroom traffic increased. Builder account base expanded.
> BWI became Cleveland's #1 independent KraftMaid Cabinetry dealer in terms
of volume.
COSE - COUNCIL OF SMALLER ENTERPRISES (1985 - 1991)
(SMALL BUSINESS DIVISION OF THE GREATER CLEVELAND GROWTH ASSOCIATION)
Marketing Communications Manager
Created marketing and public relations activities for group health care,
education and government advocacy.
> Wrote copy and produced, edited COSE Update magazine
> Created and produced annual reports, direct mail, collateral materials
and news releases.
> Established and maintained media relations on local, regional and
national levels.
> Placed COSE on radio/television news-talk shows and in newspaper/magazine
articles.
Results:
> COSE became Northeast Ohio's most recognized small business resource.
> Aggressive marketing campaign resulted in well-attended programs and
utilized services.
> COSE became the nation's largest small business organization.
> COSE's media relations program was the most successful within the
Chamber.
EDUCATION
> Master of Arts, Speech Communication - Bowling Green State University
Major: Public Relations GPA: 3.1
> Bachelor of Arts, Communication - Bowling Green State University
Major: Interpersonal and Public Communication GPA: 3.0
> Speech Instructor / Graduate Assistant - Bowling Green State University
> Internship: Blossom Music Center