Development Management

Kelly B. Smith

Washington, D.C. *****

***********@***.*** . 312-***-****

Highly motivated, creative and versatile communications professional with

more than 15 years of experience in media, marketing and public relations.

Particular expertise in developing marketing and communication strategies

(both internal and external), programs and processes supporting the vision

and goals of organizations, individuals and clients.

Core competencies include:

. Copywriting and editing skills

. Market-based research development

. Critical-incident management

. Crisis communication planning and implementation

. Internal communication tool development

. Executive messaging

. Press interaction and management

. Public affairs

. Core value and mission statement development

. Staff development and management

. Collateral development and production

. Branding

. Advertising and integrated communication design

. Live-event planning and management

. Investor (stakeholder) relations

. Video/Film development and production

. Mac/MS operating systems

Professional Experience

Ad Astra, LLC

Founding partner 2005 - Present

. Full service marketing and communication firm.

. Extensive experience in specialized advertising and integrated

communication, branding, logo development, internal messaging, external

communication and press management, collateral design and production,

managing and message development for marketing campaigns, and live event

planning and coordination.

. Award-winning campaigns for companies in a diverse set of fields,

including health care, education, transportation, environmental

services, safety and security, municipalities and non-profits.

Veolia Transportation, North America

Director of Communication 2005 - 2008

. Coordinated all internal and external communication for international

transportation company based in Chicago, IL.

Kelly B. Smith

Page 2

. Developed internal communication tools for Executive Message

Advancement in order to convey executive team's vision and goals.

. Played key role in company's critical incident response planning and

served as a member of company's "go team" as company spokesperson

formulating all communication efforts both internally and externally

during critical incidents.

. Developed messaging and collateral pieces for use by business

development team in RFP and new acquisitions.

. Led our team in the successful launch of company's core values,

sustainable development and re-branding efforts across more than 200

locations to 18,000 employees across North America.

East Mississippi Business Journal

Founder, President 2000 - 2005

. Launched monthly newsprint magazine covering 11 counties across

Mississippi, with editorial content focused on business trends,

economic development, manufacturing, large and small industries, small

business development and politics.

. Managed both editorial and sales staff by developing monthly

advertising revenue goals and editorial plans.

. Ensured community good will through support of various charitable

organizations and sponsorships, as well as participation in community

and corporate events.

. Wrote monthly column, opinion pieces and editorials directed at the

political and economic happenings impacting the region.

Education

1994 Auburn University, Auburn, AL

Bachelor's degree - School of Liberal Arts, Journalism

Additional Experience

"Across the Aisle," with Darryl Kehrer and Michael McGrevey

Co-editor - 77,000-word book on the art of legislative leadership by the

late G.V. "Sonny" Montgomery, former 15-term Mississippi congressman and

recipient, Presidential Medal of Freedom; administered and managed visual-

permissions process associated with 360 instances of illustrative material;

assisted authors in researching and preparing solicitation packets for

national publishing houses. Charged with planning and coordinating all

launch events and marketing for release in Fall 2010.

Kelly B. Smith

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Crisis Management and Critical Incident Training

Worked with Safety and Risk vice presidents to ensure more than 18,000

employees of Veolia Transportation North America were trained and up- to-

date on the company's World Class Safety program. This included media

training for upper management, and collateral development to support this

culture of safety at all levels of the company.

References

Mike Griffus 310-***-**** x113

CEO, TechTrans

Los Angeles, CA

Curtis Mabry 312-***-****

SVP, Business Development & Marketing

Veolia Environmental Services, NA

Chicago, IL

Deborah Kingsley 44-776*-******

President, Kingsley Communications

Farnham, United Kingdom

Darryl Kehrer 571-***-****

Subcommittee staff director, U.S. House of Representatives

Woodrow Wilson Public Service Fellow

Washington, D.C.

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