Account Executive Manager

Kristi M. Creason

**** ******** ***** *** ***, Mission KS 66202

1-816-***-****

**********@*****.***

WORK EXPERIENCE

Media Buyer

Walz Tetrick Advertising Mission, Kansas November 2008 - Present

• Negotiate quarterly Broadcast TV buys for 7 Dairy Queen markets using

Nielsen research to project ratings and cost per points

• Purchase radio, outdoor, online and print based on client budgets; obtain

Added Value for all buys

• Build business relationships with new media representatives and maintain

existing relationships

• Analyze media invoices to ensure correct schedule ran and acquire

makegoods for any discrepancies

Media Buyer/Account Executive

Geoff Howe Marketing Communications Kansas City, Missouri March 2008 – Nov 2008

Media Buyer

• Purchase magazine placement in both US and Canadian veterinary publications based on an

extensive media schedule

• Provide “Point of View” research for media opportunities presented throughout the year

• Track and monitor ad placement for stewardship and billing purposes

Account Executive

• Develop advertising tactics based on overall campaign message for Hill’s

Science Diet and Prescription Diet pet foods.

• Open and estimate new jobs, develop timelines and budgets, traffic creative work through the

agency, manage client/creative revisions, proofread and ensure correct print production services to

the satisfaction of the client

Media Buyer/Account Executive

Nicholson Kovac, Inc. Kansas City, Missouri May 2006 - March 2008

Media Buyer (Sept 2007- March 2008)

• Purchased nationwide newspaper coverage for EMBARQ in more than 100 weekly/daily

publications

• Monitored newspaper stewardship after each campaign

• Provided billing summaries to client on a monthly basis

Account Executive (May 2006- Sept 2007)

• Provided support to supervisors and directors in the execution of projects and campaigns for

several clients in such a manner as to maintain strong, lasting relationships

• Tracked and monitored job progress and completion in accordance to set deadlines

EDUCATION

Bachelor of Science Degree in Advertising

Northwest Missouri State University – Maryville, Missouri

• Proficient in Microsoft Office; Word, PowerPoint, Excel

• Proficient in Media Buying Software; SMBS, StrataView, Adviews and Scarborough

REFERENCES

Nicole Gerken Geoff Howe Marketing Senior Management 913-***-****

Tom Wealand Nicholson Kovac Senior Management 816-***-****

Teresa Begley Orscheln Farm & Home Manager 660-***-****

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